The communication process model

An individual has an idea to communicate SENDER

The idea is encoded Perception SENDER Self-concept Family Culture Skills Feelings Attitudes Values SENDER Individuals encode ideas according to their own unique perceptions

The encoded idea is sent in a message SENDER Self-concept Family Culture Skills Feelings Attitudes Values RECEIVER Self-concept Family Culture Skills Feelings Attitudes Values MESSAGE To a receiver who decodes it according to different individual perceptionsceptions

The receiver responds with feedback SENDER Self-concept Family Culture Skills Feelings Attitudes Values RECEIVER Self-concept Family Culture Skills Feelings Attitudes Values MESSAGE FEEDBACK Feedback helps to ensure that the message received has been decoded correctly

Channel - the means of conveying the message SENDER Self-concept Family Culture Skills Feelings Attitudes Values RECEIVER Self-concept Family Culture Skills Feelings Attitudes Values MESSAGE FEEDBACK CONTEXT Context - the situation, environment or circumstances of the communication

Interference INTERFERENCE CHANNEL SENDER Self-concept Family Culture Skills Feelings Attitudes Values RECEIVER Self-concept Family Culture Skills Feelings Attitudes Values MESSAGE FEEDBACK CONTEXT Interference changes or distorts the message

The communication process is continuous… CHANNEL SENDER Self-concept Family Culture Skills Feelings Attitudes Values RECEIVER Self-concept Family Culture Skills Feelings Attitudes Values MESSAGE MESSAGE MESSAGE INTERFERENCE FEEDBACK FEEDBACK FEEDBACK CONTEXT