1. Introduction to communication
LESSON AFNR D1-1

2. Anticipated Problems What is communication and its purpose?
What are the major components of the communication process?
What are the five levels of the communication process?

3. Terms to Know communication context deadline external stimuli feedback
group communication
interference
internal stimuli
mass-media communication
medium
message
one-to-one communication
public communication
receiver
self-communication
sender

4. Communication
Communication is a complex process involving distinct elements that together convey a message.
Involves conscious and unconscious decisions
Shares a message with the receiver

5. Communication
Communication is the process of sending and receiving messages in which two or more people achieve understanding.
It is the process of exchanging information.

6. Communication Three major goals or purposes of communication are:
To inform
To influence
To express feeling

7. Components of Communication
The six major components of communication process are:
Context
Sender
Message
Medium
Receiver
Feedback

9. Context
Context is the part of a written or spoken statement that surrounds a particular word or passage and determines its meaning.
A sender can communicate ideas effectively by considering external stimulus and internal stimulus.

10. Context
External stimuli are items that incite action (e.g., sending a message).
Examples: letters, memorandums, penciled notes, s, faxes, telephone calls

11. Context
Internal stimuli are items that influence how people translate ideas into a message. When a person encodes, his or her own world of experience affects how he or she communicates.
A person’s opinion, attitude, likes, dislikes, emotions, experience, education, and confidence all play a role in how an idea is translated.

12. Sender
The sender is a person who seeks to communicate something by speaking, writing, sending nonverbal signs, or producing a visual message.
Example: A customer contacting a landscaper to show interest in having his or her yard landscaped.

13. Message
The message is the information exchanged between sender and receiver. The sender decides what message will be communicated and the main points of the message and information to include.
Example: A customer explaining his or her landscaping needs.

14. Medium
The medium is the channel through which the sender will communicate a message. The message may be sent by print, electronic, or sound. The choice of the medium can be influenced by the relationship between the sender and receiver.
Example: A landscaper sending a written landscape plan to a customer to review.

15. Receiver
The receiver is a person who seeks to understand the sender’s meaning by listening to a verbal message or by reading or observing the nonverbal signals of a visual message.
Example: A landscape designer chosen by the customer based on his or her expertise and knowledge of plants and design.

16. Feedback
Feedback is the return from the receiver to the sender that allows for the evaluation of communication. The after effect of the message is the feedback.
Example: Feedback between a customer and a landscape designer is a family inventory survey.

17. Success of Communication
Two factors that affect the success of communication are the deadlines and interference.
A deadline is the limited time a person has to communicate about a problem or to gather information.
Interference is “noise” or a barrier to communication.

18. Success of Communication

19. Five Levels of Communication
Self-communication
One-to-one communication
Group communication
Public communication
Mass-media communication

20. Self-Communication
Self-communication is the interchange of opinions or thoughts directed at yourself. It is sometimes referred to as an intrapersonal conversation.
A never-ending process
External communication is not successful unless a person communicates effectively with him/herself

21. One-to-One Communication
One-to-one communication is an interaction that takes place when an individual communicates directly with another person.
Can be informal
A quick hello
A formal prepared presentation
The most widely used form of communication

22. Group Communication
Group communication is a discussion among numerous people.
Each participant must have an equal opportunity to speak.
This is used most widely in informal settings, such as departmental meetings, board meetings, and business meetings.

23. Public Communication
Public communication is an exchange that involves presentations to groups of 20 to 25 participants.
Includes oral presentations, press conferences, classroom situations, workshops, etc.
In a public encounter, one person at a time has the presentational responsibility, while others in attendance act as message receivers.

24. Mass-media Communication
Mass-media communication is an exchange that takes place when the sender is separated from the receiver by a communication medium (e.g., print, film, radio, or television).

25. Review Questions What are the three major purposes of communication?
Name three types of mediums that might be used to convey a message.
What is the difference between group communication and public communication?