Project Management Institute Heartland (NE) Chapter By: Wendy Hancock ©2013 LinkedIn Corporation. All Rights Reserved.

Wendy Hancock Sales Support Specialist – Enterprise Services LinkedIn ©2013 LinkedIn Corporation. All Rights Reserved.

Agenda What is LinkedIn? Why you want to be “LinkedIn” What is your personal social media strategy? Building Your Personal Brand Through Your Profile Building Your Professional Network LinkedIn products to leverage Company Pages Influencers/Pulse Groups Sharing content to make it viral Endorsements and Recommendations Demonstration Questions

Growing Global Network Say: As you can see here, the LinkedIn network is massive. There are over 238 million LinkedIn members in over 200 countries and the network is continually growing. More than two new members join LinkedIn every second. By the end of this session, there will be over 7,200 new members and each week there’s over 1 million new members. Amazing, right? Ask: So, let’s stop here for a minute and talk about why people join LinkedIn. Why did you join LinkedIn? Use the chat to type in your thoughts. Do: Comment on customer responses. Ask: Great, there are lots of reasons people join LinkedIn beyond looking for a job. So, how do you think being a part of the LinkedIn network could benefit you as a Recruiter? Say: Let’s move on and talk about your role in this network. Time: 2 minutes 250M+ >2 new 189M+ Members Worldwide Members Per Second Monthly Unique Visitors *238M members & >2 member per second rate of growth as of 8/1/13 | 189m unique visitors using comScore average for Q2‘13 using LinkedIn + SlideShare .

Build Your Professional Brand Real Name Include a photo Write a headline Update your status Get recommendations Key Points (animation per each point on this slide, 6 clicks) Your LinkedIn recruiting strategy starts and ends with your personal profile. Your profile is both your brand and the vehicle for you to act as an ambassador of your company's brand. Through it you can secure your professional reputation on the web, build a network of trusted colleagues and grow your own career by participating in the thriving LinkedIn community.   Why is it important to have a solid personal brand when you have unfettered access with LinkedIn Recruiter? © 1. Use your Real name © 2. Include a photo – give me a check if you’ve included a profile pic/an x if you have not Puts a face with a name Humanize People with a photo are 40% more likely to be contacted ©Headline Headline (include great ideas) Does not have to be job title Think about your audience, what is your goal with them? © Status – how many of you regularly post status updates? If so, what kinds of things do you post? You don’t just want to post jobs Interact with your network thoughtfully Think of the 30/30/30 rule - 30% Job postings - 30% Industry news - 30% Employment info © Add Links – make your profile actionable, and easy for candidates to click through. (click to disappear box) Company Company jobs Can be customized, as seen here ©Get Recommendations – especially From people you’ve placed

Forge Meaningful Relationships Connect with those who you have done business with Connect with those who you would recommend Connect with those who can help you with your career in the future Key Points   Connect with those who You’ve done business with You would recommend Can help you with your career in the future (Chat) Who are some people who you would consider connecting with? Past/Present Co-Workers and Managers Potential Employers, Hiring Managers and Recruiters Professors Alumni Classmates Where there isn’t a natural relationship (yet), be prepared to do the legwork. Always Be sure to personalize your request to connect versus using the “I’d like to connect with you on LinkedIn” – try including a message referencing when you met, or why you’re interested in connecting. Additional Information N/A

LinkedIn products to leverage Company Pages Influencers/Pulse Groups Sharing content to make it viral Endorsements and Recommendations Key Points I want to encourage you, if you have yet to join a group, to join many, participate in a few, and run one. Join Many (up to 50 plus 50 sub-Groups) Participate in a Few Run One   Additional Information N/A Interactivity: (raise hand) Raise your hand if you’ve joined a group. (chat) What kinds of groups have you joined? (chat) Why did you join these groups? (affirm that they joined, call out great examples of why it’s good to join)

In Product Demonstration Say: Let’s go into Recruiter now and see the workflow in action. You may see my screen flash as I switch my screen over to Recruiter. Do: Switch your screen to Recruiter. Say: You should now be seeing my browser. To ensure everyone can still actively participate, please place your cursor over the green tab at the top of your screen. You’ll see a dropdown menu. Click the Participants icon and the Chat icon to make these windows visible on your screen. Ask: When you have both of these windows set up, please use the Chat window to tell me what workflow step you’re most excited to learn more about? Do: When customers are ready, clear feedback and start your demonstration. Demo Time: 40 minute

Review Why LinkedIn? Personal Brand Network Utilize the products Build your Profile Network Utilize the products Key Points I want to encourage you, if you have yet to join a group, to join many, participate in a few, and run one. Join Many (up to 50 plus 50 sub-Groups) Participate in a Few Run One   Additional Information N/A Interactivity: (raise hand) Raise your hand if you’ve joined a group. (chat) What kinds of groups have you joined? (chat) Why did you join these groups? (affirm that they joined, call out great examples of why it’s good to join)

Questions? Questions? Do: Save a couple of minutes at the end of the session for customer questions. Ask: In the last few minutes of our session, are there any final questions I can answer? Time: 3 minute