1. Building Your LinkedIn Profile
Workshop
Mount Olivet Lutheran Church
March 2018

2. Agenda What is LinkedIn? Why is it important? Build your profile
Build your network
Identify opportunities

3. What is LinkedIn? Professional social networking site
Owned by Microsoft
500 million members
Build & manage your professional identity
Build & engage your professional network
Access knowledge & insights
Identify & connect to opportunities

4. Why is LinkedIn important?
75% of hiring managers review a candidate’s
LinkedIn profile
80% of positions are filled through a referral
43% of recruiters report social professional networks as
their top source of quality hires
94% of recruiters use LinkedIn to research candidates
Source:
Source:

5. Build Your Profile: Headline
Professional profile photo
Warm & friendly
Smile (with teeth)
Natural eyes (no wide eyes)
Eye contact (with camera)
Accentuate jawline
Dress for your role
Head & shoulders
Solid color background
Customized profile headline
My role (e.g. Strategic Sales Professional)
Personal value proposition
Who do I help & how do I help them?

6. Build Your Profile: Profile Summary
Them – You – Fit – Action
High level
Utilize key-words
Position competencies & skills
What makes you different?
Benefit to employers
Encourage contact
2017 Copyright IMPAX Corporation. All Rights Reserved.

7. Build Your Profile: Profile Summary
Them
Demonstrate an understanding of potential employers:
I understand the reality for Sales leaders has never been more challenging. Market leading Sales teams must deliver revenue growth while facing the headwinds of increased competition, heightened customer expectations & commoditization. At the bottom line, value-leading organizations are determining ways to more effectively position, & get credit for, the value they bring to customers.
You
Summarize your professional skills:
As a strategic Sales professional, I drive revenue growth by effectively positioning my company as a strategic resource to prospective and current customers. I sell value over price with the goal of building long-term relationships. I am seeking a new opportunity with a value-leading organization.
Fit
Hi-light the fit between you and prospective employers:
Market leading companies and I share a common belief that customer value is derived from far more than price. Working together, we will achieve revenue growth by combining your brand and solutions with my experience and capability to grow new customer acquisition, customer retention & penetration across existing distribution.
Action
Encourage people to contact you:
Passionate about bringing value to customers, I am seeking to connect with business leaders from market leading companies who wish to accelerate their results.
LET'S CONNECT: ✉ ☎
2017 Copyright IMPAX Corporation. All Rights Reserved.

8. Build Your Profile: Position Summary
Title
Company
Dates of employment
Location
Description of responsibilities
Results & successes
Include examples of work, video, company website, etc.

9. Build Your Profile: Position Summary
Sales Representative ABC Corporation January, 2014 – November, 2017  2 years 11 months Greater Minneapolis-St. Paul Responsible for managing a territory producing $1.2 million in revenue annually. Leveraged a consistent Sales process to qualify prospects, acquire new customers, retain existing customers and grow distribution through existing customers. Grew territory revenue by 30% over 2.5 years. Retained 99.5% of all customers. Increased dollars per customers by 8.9%. Received President’s Club award 2015, 2016 & 2017.

10. Build Your Profile: Education
Show all levels of education
Include activities & honors
Increases commonality with other contacts

11. Build Your Profile: Volunteerism
Demonstrate service
Illustrate professional skills
Increases commonality with other contacts

12. Build Your Profile: Skills

13. Build Your Profile: Recommendations
Request recommendations
former employers
colleagues
business partners
customers

14. Build Your Profile: Accomplishments

15. Build Your Profile: Interests
Find organizations and groups that interest you
& align with potential employers.

16. Build Your Network Connect
Family
Friends
Professional contacts
Understand the value of 2nd degree connections
Join professional groups
Engage with insights
Like
Comment
Post

17. Build Your Network
Make a personal connection.
Demonstrate how you know the contact.
Connection Request: Hi Tony, we met at Mount Olivet’s Career & Calling workshop. I am seeking a new B2B Sales opportunity in Minneapolis-St. Paul and would like to add you to my professional network.
Explain why you want to connect.

18. Build Your Network: 2nd Degree

19. Identify Opportunities
Settings > Privacy > Job Seeking
Sharing your profile when you click apply
Let Recruiters know you are open to opportunities
Jobs > Career interests

20. Identify Opportunities

21. Identify OpportunitiesOn
Actively looking
As soon as possible
Titles of interest
Minneapolis/St. Paul
Other
Select job preferred types

22. Identify Opportunities
Apply for jobs
Following companies of interest
View recruiter profiles (make sure your profile is public)
Identify 1st degree contacts who are connected > reach out & request a networking meeting!
Identify 2nd degree contacts who are connected > leverage your 1st degree contacts!

23. Identify Opportunities
22 first degree connections
&
3,042 second degree connections

24. Identify Opportunities
Make sure you are letting Recruiters know you are open by turning this setting is ON.
Apply for the job
&
Ask for a referral!

25. Download Apps