How to Present Yourself Online LinkedIn, Facebook and Twitter Created by benoit marketing llc

Intro Thank you, Mary, for the invitation to speak today. Let’s get going. This is going to be pretty informal, so feel free to ask questions. First lets access your comfort level with Social Media. a. Who is currently using any form of social media? b. IF so, which social media networks are you using regularly? Just shout them out. c. Which social media networks would you like to be more proficient with for your professional networking? Created by benoit marketing llc

The Basics Most people say it takes too much time or they don’t know what to post. Amazed at how many people don’t know how to communicate their story It’s all about storytelling online It’s not a resume Pick one or two mediums. LinkedIn and Facebook. Monitor and post daily. 10 minutes/day. Egg Timer. Know yourself. Know what you do well and process it through a story. Client case study, ‘how to’ blog. Make yourself the expert, be passionate Created by benoit marketing llc

The Basics Sharpen your skill set and talk about it online Briety and Levity. Keep it short and sweet and at the 30,000 foot perspective Sell your problem-solving abilities Get your selling points down to 3 takeaways. Meets Deadlines. Compassionate Negotiator. Loves Wine. Selling and presenting yourself online requires an extra sense of awareness, coupled with a creative ability to construct a compelling narrative. Same fundamentals apply. Use correct English. Be polite. No negative comments or inappropriate photos. Created by benoit marketing llc

LinkedIn Complete Profile 100% This is your online brand. Your profile usually ranks in the top 5 on Google Search for your first and last name. Google yourself. Add a professional picture of yourself. Google Yourself Created by benoit marketing llc

LinkedIn Updated Profile /in/denisebenoit /in/denisebenoit Connect with Everyone Created by benoit marketing llc Start with your contacts, but expand to people you want to know and extend an invitation to connect. 85 million members Use LI like a live networking event and introduce yourself to others. Social media is like a cocktail party.

LinkedIn Why you should connect to everyone, even people you don’t know: To be found and contacted by more professionals To drive more traffic to your site To generate a more leads To build your database, export names To create more opportunities To build thought leadership Created by benoit marketing llc

Customize Websites Whenever possible use links to other content, like a blog or your company web site. Be an expert in government meetings. Sample Created by benoit marketing llc LinkedIn

Be Compelling Showcase personality Again fill out the profile completely, add interests, languages, trips you’ve taken Add an interesting story to your summary Add a video recommendation Add how you can help them with an issue Sample Created by benoit marketing llc

LinkedIn Be Active | Join Groups Recommend Others Join Targeted and LinkedIn Groups: How to search for groups Optimize for Search 5 Places to add keywords: Headline Current Work Experience Past Work Experience Summary Specialties Created by benoit marketing llc

Facebook Many people say: Don’t mix business and pleasure. I think sales and marketing is the exception to that theory. 2 Facebook pages. Facebook is like a cocktail party online. Share family photos and work related issues. Stay away from politics, religion anything sexual or cultural intonations. No profanity, ever. Dogs, kids and food are always safe content. Connect with college alumni and colleagues/boss from previous jobs Created by benoit marketing llc

Facebook Set up FB so that it goes to Twitter Follow your company and repost Keep inappropriate photos to yourself. Do not post negative comments. Follow competitors and comment nicely. Limit your posts during business hours. Join and LIKE FB business groups like SGMP Repost and LIKE, but comment as much as possible Send friend requests to people in groups Created by benoit marketing llc

Twitter Determine how you will use Twitter. Reach clients, chat about your company, yourself. Brand yourself. Post content that is valuable. Follow clients, potential clients, sales gurus, press, corporate entities, competitors Create #hashtag list Ask questions, Repost and Retweet, but comment as much as possible Twitter in particular offers opportunity to connect with professionals who might not otherwise give you the time of day. Look for twitter chats that revolve around your industry, or better yet, the industry you want as a client. Online conversations helps you keep up-to-date on the industry, meet helpful contacts, and showcase your expertise in your field. Created by benoit marketing llc

Contact me Denise Benoit Benoit Marketing LLC Facebook: facebook.com/benoitmarketing: facebook.com/benoitmarketing Benoitmarketing.com Linked IN Profile Created by benoit marketing llc