242/102/49 0/51/59 181/172/166 Primary colors 248/152/29 PMS 172 PMS 137 PMS 546 PMS /206/ /227/ /129/123 Secondary colors 114/181/204 PMS 148 PMS 7458 PMS 7457 PMS /79/75 PMS /166/143 PMS 487 © 2012 MediaMind | A Division of DG | All rights reserved Account Manager Anja Chan MediaMind Intro

242/102/49 0/51/59 181/172/166 Primary colors 248/152/29 PMS 172 PMS 137 PMS 546 PMS /206/ /227/ /129/123 Secondary colors 114/181/204 PMS 148 PMS 7458 PMS 7457 PMS /79/75 PMS /166/143 PMS 487 © 2012 MediaMind | A Division of DG | All rights reserved About MediaMind ‣ Eyeblaster rebranded as MediaMind in June 2010 ‣ Went public in Aug 2010 (NASDAQ:: MDMD) ‣ DG | MediaMind – Independent digital technology powerhouse ‣ MediaMind | UNICAST | Eyewonder ‣ Leader in 3 rd party (Agency side) Ad-serving technology & digital marketing services (Global company, 14 Offices in Asia Pacific) ‣ Powered 9,000 Advertisers across 8,300 Publishers

© 2012 MediaMind | A division of DG | All rights reserved 1H 2012 revenue by geography Powerful Global Footprint 62 sales offices covering 63 countries Sydney Tel Aviv London New York EMEA 52% North America 29% APAC 15% Latin America 4%

© 2012 MediaMind | A division of DG | All rights reserved The MediaMind Marketing Suite MediaMind Blocks Eyeblaster Workshop Smart TradingSmart Versioning Ad Creation Tools Demand Side Platform Ad Serving Dynamic Creative MediaMind Rich Media MediaMind Standard MediaMind In-stream Video MediaMind Mobile Smart Planning Planning & Buying MediaMind Analytics Channel Connect Tracking & Analytics

© 2012 MediaMind | A division of DG | All rights reserved Integrated Platform- Key Benefits Multi-Channel Serving All data in one place Constant campaign wide, optimized creative Premium and Non Premium Buying Full integration between all systems allows for increased productivity and efficiency Dramatically reduces data loss Conversion de-duplication across all channels that share cookies All distribution and data managed by the agency

242/102/49 0/51/59 181/172/166 Primary colors 248/152/29 PMS 172 PMS 137 PMS 546 PMS /206/ /227/ /129/123 Secondary colors 114/181/204 PMS 148 PMS 7458 PMS 7457 PMS /79/75 PMS /166/143 PMS 487 © 2012 MediaMind | A Division of DG | All rights reserved Ad Serving Solutions Next Generation Campaign Management

242/102/49 0/51/59 181/172/166 Primary colors 248/152/29 PMS 172 PMS 137 PMS 546 PMS /206/ /227/ /129/123 Secondary colors 114/181/204 PMS 148 PMS 7458 PMS 7457 PMS /79/75 PMS /166/143 PMS 487 © 2012 MediaMind | A Division of DG | All rights reserved Publisher Server1 Publisher Server 2 Publisher Server 3 Impressions Clicks only… Campaign Management without Ad Serving Reports from each publisher in different format and metrics Deliver Media plan 2 Deliver Media plan 1 Deliver Media plan 3 etc Deliver Creative 1 Deliver Creative 2 Deliver Creative 3 etc

242/102/49 0/51/59 181/172/166 Primary colors 248/152/29 PMS 172 PMS 137 PMS 546 PMS /206/ /227/ /129/123 Secondary colors 114/181/204 PMS 148 PMS 7458 PMS 7457 PMS /79/75 PMS /166/143 PMS 487 © 2012 MediaMind | A Division of DG | All rights reserved Site 3 etc Impressions Clicks Unique User / Click Exposure Frequency Interaction Rate Video Metrics Conversions Costs ROI Campaign Management with Ad Serving Submit one media plan and one set of creatives on the platform Generate ONE set of reports ! Site 1 Site 2

© 2012 MediaMind | A division of DG | All rights reserved More about 3 rd Party Ad-Serving … ‣ Ad-serving is taking all your placements, across all publishers, and delivering the campaign centrally ‣ As a single point of contact for trafficking, creative testing, campaign delivery and performance data ‣ Deliver a true picture of what has been delivered by each site, and return consolidated reports ‣ Allows the use of Rich Media, giving you many more creative options and far more relevant performance metrics

242/102/49 0/51/59 181/172/166 Primary colors 248/152/29 PMS 172 PMS 137 PMS 546 PMS /206/ /227/ /129/123 Secondary colors 114/181/204 PMS 148 PMS 7458 PMS 7457 PMS /79/75 PMS /166/143 PMS 487 © 2012 MediaMind | A Division of DG | All rights reserved Why advertisers rely on 3 rd party ad serving? ‣ Accountability (3 rd party audit) ‣ Control and Time Saving ‣ Improving your campaign ROI by various targeting and optimization strategy ‣ De-duplication: ‣ MediaMind provides identifies unique ad exposures across publishers to give you true unique reach and frequency data. ‣ Access to latest Rich Media

242/102/49 0/51/59 181/172/166 Primary colors 248/152/29 PMS 172 PMS 137 PMS 546 PMS /206/ /227/ /129/123 Secondary colors 114/181/204 PMS 148 PMS 7458 PMS 7457 PMS /79/75 PMS /166/143 PMS 487 © 2012 MediaMind | A Division of DG | All rights reserved Ad Serving vs Ad Tracking Ad ServingAd Tracking Ad UnitStandard banner, Rich banner, Expandable Banner, Corner Ad…etc Textlink, Yahoo! Homepage, Mobile ad, Facebook Social Ad Banner Material All host at MediaMind ServerHost at publisher side Report>30 report type. Include Engagement Summary, Video Detail, …etc. Only delivery summary with Impressions & Clicks Banner Template Yes - dex.html dex.html No, follow publisher spec Instant Preview YesNo BenefitCreative Optimization Creative Rotation Instant change creative Creative & Report Archive Click Fault filtering …etc Keep track delivery status

© 2012 MediaMind | A division of DG | All rights reserved tw.mediamind.com