1. © 2009 Eyeblaster. All rights reserved Digital Campaigns First-name Last-name | title | September 10th2009 Simplify

2. © 2009 Eyeblaster. All rights reserved ? spend with your ad server do you how much time

3. © 2009 Eyeblaster. All rights reserved Ad Serving Multiple Sources of Data Too much data, not enough time Getting Campaigns Live Too Much Excel Trafficking Fatigue Publisher Specs Campaign Performance Delivery ComplexAnalytics Agency Profitability CrossChannel Measurement No Time For Strategy Little Time for Optimization Reporting Not User Friendly

4. © 2009 Eyeblaster. All rights reserved more less more

5. © 2009 Eyeblaster. All rights reserved The first step is to admit… Inflexible Technology Dysfunctional Campaign Process Analytic Complexities problem …we have a

6. © 2009 Eyeblaster. All rights reserved Things are harder than they should be.

7. © 2009 Eyeblaster. All rights reserved ?

9. Spent Interviewed

10. © 2009 Eyeblaster. All rights reserved

11. Actionable Analytics Extracting meaning out of piles of data

12. © 2009 Eyeblaster. All rights reserved Difficulty:

13. © 2009 Eyeblaster. All rights reserved Campaign Monitor Analyze behavior throughout campaign in real- time Optimize on-the-fly Monitor status - delivery, performance, set-up, & more

14. © 2009 Eyeblaster. All rights reserved

15. 1-Click PowerPoint Full summary of campaign metrics Customizable content Complete with tables and graph

16. © 2009 Eyeblaster. All rights reserved

17. Report on Actual Behavior Purchase or Convert Visit the website View the standard ad

18. © 2009 Eyeblaster. All rights reserved Path to Conversion Analysis Conversion Sources PublisherAdsPlacementAd SizesCreative Analysis Type Average Point in Path ROI over the entire path ROAS over the entire path Total Occurrences in Path Total Conversions (entire path) Click to Conversion Rate Use impact rates to establish benchmarks for publisher optimization Identify areas of opportunity or trouble, along the path that might effect overall performance Use data towards future strategy in ad seuencing or delivery 100% 20% 50%

19. © 2009 Eyeblaster. All rights reserved Actionable Analytics One click reporting Report Generator Data Feeds Service Plug-in for Excel Custom Report Builder Campaign Monitor

20. © 2009 Eyeblaster. All rights reserved Streamlined Ad Serving Campaign set-up & measurement done faster & smarter

21. © 2009 Eyeblaster. All rights reserved

22. Process Guide Universal Serach Filters Bookmarking Preview “ Five Clicks Into One

23. © 2009 Eyeblaster. All rights reserved

24. Preview multiple ads at once Instantly QA ad Collaborate with others Preview That Gives You the Whole View View ad info

25. © 2009 Eyeblaster. All rights reserved

26. Upload pairs of consistently named SWFs and GIFs Assign Clickthru URL to all ads Hundreds of Banners, Only One Step

27. © 2009 Eyeblaster. All rights reserved Difficulty:

28. © 2009 Eyeblaster. All rights reserved Instantaneous creative update Switch Text, Content, or Targeting Instantly Allows for quick optimizations and changes Keeps record of any change Keeps production cost down on revisions

29. © 2009 Eyeblaster. All rights reserved Difficulty:

30. © 2009 Eyeblaster. All rights reserved One-click screenshots of live ads delivered in PowerPoint! “Oh Wow!, Damn! We’ve been dreaming about this” - Liquid Advertising Automated Screenshots

31. © 2009 Eyeblaster. All rights reserved Difficulty:

32. © 2009 Eyeblaster. All rights reserved Rotate your rich and standard ads, as well as messages to ensure the best user experience Set to auto optimize by any metric Frequency cap by time, placement, and day-part Targeting and Sequencing Control the sequence,rotation and frequency of your ads

33. © 2009 Eyeblaster. All rights reserved Streamlined Ad Serving Smart Versioning Advanced Preview Quick Access Tools Mass Creation of Standard Banners Workshop for Flash Universal Tag Excel Based Trafficking Automatic Optimization AdSnap Sequencing and Retargeting

34. © 2009 Eyeblaster. All rights reserved Open Workflow Intergrations, services and standards that go beyond basic ad serving

35. © 2009 Eyeblaster. All rights reserved

37. Web-Tracking/Research Omniture Web Trends Core Metrics Visistat Planning/Buying Donovan/iDesk MediaBank Medicom Lifeline IPT Bid management Adwords Omniture Clickable Acquiso CoreMetrics Integration Partners

38. © 2009 Eyeblaster. All rights reserved Difficulty:

39. © 2009 Eyeblaster. All rights reserved Search and Display Working Together Manage and measure search and display from the MediaMind interface Instantly integrate with most bid management tools or search vendors Automatic and accurate de- duplication of coversion data Pinpoint impact and analyze touchpoints between search and display StandardSearch Rich Media

40. © 2009 Eyeblaster. All rights reserved Validate Display Spend with Search 7x Display Only; 3x Search Only Source: Microsoft Advertising and Comscore case study (M&F 30+, 11M unique users, 52M impressions) Lift in Site Visits Source: Microsoft Advertising and Comscore case study (M&F 30+, 11M unique users, 52M impressions) Chart 1 Source: Yahoo!/Comscore Research Online, Buy Offline study, 2007 Increases in average order size Display onlySearch onlySearch & Display Chart 2Source: Yahoo!/Comscore Close the Loop study, 2006

41. © 2009 Eyeblaster. All rights reserved Open Workflow Channel Connect for Search Channel Connect for Mobile Billing Connect API Global Campaign Management Standardization Endorsement Custom Services

42. © 2009 Eyeblaster. All rights reserved

43. A Global Solution Vanessa Keller Manager Campaign Execution, NY Kamalan Moodley Team Leader Client Service, UK Adrian Lee Team Leader Account Management, Australia Guy Meiri Software Engineer 2 nd Tier Support, Israel

44. © 2009 Eyeblaster. All rights reserved Open Workflow Actionable Analytics Streamlined Ad Serving Custom Services Global Campaign Management Standards Endorsement API Channel Connect for Mobile Billing Connect Channel Connect for Search Mass Creation Standard Banner Ad Snap Smart Versioning Excel Trafficking Quick Access Tools Universal Tag Advanced Preview Advanced Targeting 1-Click Reporting Campaign Monitor Excel Plug-in Custom Report Services/Builder Data Feeds Report Generator Rich/Standard Optimization A Robust Solution Workshop for Flash

45. © 2009 Eyeblaster. All rights reserved by

46. © 2009 Eyeblaster. All rights reserved mediamind.eyeblaster.com email: your.name@eyeblaster.com phone: 123-4567890 @eyeblaster @creative_zone More Information