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© 2009 Eyeblaster. All rights reserved in Digital Campaigns First-name Last-name | title | September 10th2009.

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Presentation on theme: "© 2009 Eyeblaster. All rights reserved in Digital Campaigns First-name Last-name | title | September 10th2009."— Presentation transcript:

1 © 2009 Eyeblaster. All rights reserved in Digital Campaigns First-name Last-name | title | September 10th2009

2 © 2009 Eyeblaster. All rights reserved ? spend with your ad server do you how much time

3 © 2009 Eyeblaster. All rights reserved Ad Serving

4 © 2009 Eyeblaster. All rights reserved more less more

5 © 2009 Eyeblaster. All rights reserved The first step is to admit… Inflexible Technology Dysfunctional Campaign Process Analytic Complexities problem …we have a

6 © 2009 Eyeblaster. All rights reserved Things are harder than they should be.

7 © 2009 Eyeblaster. All rights reserved ?

8

9 Spent Interviewed

10 © 2009 Eyeblaster. All rights reserved AdSnap- One Click Screenshots Bookmarking Filters In Stream Smart Versioning Streamlined Ad Serving Open Workflow Actionable Analytics Campaign Monitor Campaign Summary Report Workshop Channel Connect EB Analytics Ad Sequencing New publishing process Dwell Time Custom Report Builder Revolutionized control Deja vu Universal Search Enhanced Cost Control MediaMind API Advanced preview Campaign Process Guide Mobile Serving Ad Rotation In Game Enhanced Cost Control

11 © 2009 Eyeblaster. All rights reserved “

12 Actionable Analytics MediaMind speeds access to Eyeblaster Analytics

13 © 2009 Eyeblaster. All rights reserved Difficulty:

14 © 2009 Eyeblaster. All rights reserved Updates every 15 minutes Monitor campaign delivery Get vital metrics for instant optimization

15 © 2009 Eyeblaster. All rights reserved

16 Customizable content Full summary of campaign metrics Complete with tables and graph

17 © 2009 Eyeblaster. All rights reserved Delivery Summary Unique Metrics Summary Engagement Summary Excel Plug-In Creative/Campaign Summary Data Feed Services Custom Report Builder

18 © 2009 Eyeblaster. All rights reserved Streamlined Ad Serving Get campaigns set-up, trafficked, and measured faster

19 © 2009 Eyeblaster. All rights reserved

20 Process Guide Universal Serach Filters Bookmarking Preview “

21 © 2009 Eyeblaster. All rights reserved

22 Preview multiple ads at once View ad info Instantly QA ad Collaborate with others

23 © 2009 Eyeblaster. All rights reserved

24 Control number of impressions per rich/std ad per user Auto optimize serving between rich and standard

25 © 2009 Eyeblaster. All rights reserved

26 Upload pairs of consistently named SWFs and GIFs Assign Clickthru URL to all ads

27 © 2009 Eyeblaster. All rights reserved

28 Identify site contacts Select sites for publishing One-Click Publishing – code is automatically generated based on site default settings

29 © 2009 Eyeblaster. All rights reserved Mass production of standard banner Bulk editing Intuitive Excel Tools Quick campaign publishing Custom Report Builder Campaign Summary Reporting Excel Plug InBilling Connect Data Feeds Creative Workshop for Flash Smart Versioning Global Campaign Management

30 © 2009 Eyeblaster. All rights reserved Open Workflow Advanced tools and processes that work with you

31 © 2009 Eyeblaster. All rights reserved Difficulty:

32 © 2009 Eyeblaster. All rights reserved Instantaneous creative update

33 © 2009 Eyeblaster. All rights reserved

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35 Web- Tracking/Research Omniture Web Trends Core Metrics Visistat Google Analytics Planning/Buying Donovan/iDesk MediaBank Medicom Lifeline IPT Bid management Adwords Omniture Clickable Acquiso CoreMetrics Integration Methodology

36 © 2009 Eyeblaster. All rights reserved Difficulty:

37 © 2009 Eyeblaster. All rights reserved One-click screenshots of live ads delivered in powerpoint!

38 © 2009 Eyeblaster. All rights reserved Global campaign Management Data Capture Ad SnapOpen API Custom Report Builder Video StudioIn Stream Channel Connect for Search Channel Connect for Mobile Creative Workshop for Flash Smart Versioning Deja Vu

39 © 2009 Eyeblaster. All rights reserved

40 by

41 © 2009 Eyeblaster. All rights reserved mediamind.eyeblaster.com email: your.name@eyeblaster.com phone: 123-4567890 @eyeblaster @creative_zone More Information


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