1. 242/102/49 0/51/59 181/172/166 Primary colors 248/152/29 PMS 172 PMS 137 PMS 546 PMS 407 251/206/146 202/227/233 141/129/123 Secondary colors 114/181/204 PMS 148 PMS 7458 PMS 7457 PMS 409 93/79/75 PMS 411 233/166/143 PMS 487 © 2012 MediaMind Technologies Inc. | All rights reserved Carat Joseph Caston Video Solutions

2. 242/102/49 0/51/59 181/172/166 Primary colors 248/152/29 PMS 172 PMS 137 PMS 546 PMS 407 251/206/146 202/227/233 141/129/123 Secondary colors 114/181/204 PMS 148 PMS 7458 PMS 7457 PMS 409 93/79/75 PMS 411 233/166/143 PMS 487 © 2012 MediaMind Technologies Inc. | All rights reserved Emotional Medium “While watching TV, people approach a vegetable state and the main goal of a commercial is to minimize interaction by keeping the user's hand off the remote” - Jakob Nielsen, “The guru of web page usability” (New York Times)

3. 242/102/49 0/51/59 181/172/166 Primary colors 248/152/29 PMS 172 PMS 137 PMS 546 PMS 407 251/206/146 202/227/233 141/129/123 Secondary colors 114/181/204 PMS 148 PMS 7458 PMS 7457 PMS 409 93/79/75 PMS 411 233/166/143 PMS 487 © 2012 MediaMind Technologies Inc. | All rights reserved Cognitive Medium “The user is usually on the Web for a purpose and is not likely to be distracted from the goal by an advertisement.” - Jakob Nielsen, “The guru of web page usability” (New York Times)

4. © 2012 MediaMind Technologies Inc. | All rights reserved Interactive vs. Non-Interactive

5. © 2012 MediaMind Technologies Inc. | All rights reserved *2011 mediamind research 200% more likely to engage*

6. © 2012 MediaMind Technologies Inc. | All rights reserved

7. Dealers nearby 55124 Dealers nearby 85255 Dealers nearby 10014

8. © 2012 MediaMind Technologies Inc. | All rights reserved Dynamic Video Initial InteractionFirst ExposureSecond ExposureThird Exposure

9. © 2012 MediaMind Technologies Inc. | All rights reserved

12. Multiple Levels of Creative Choice Innovation Production Time HIGH MEDIUM LOW MEDIUMHIGH PRE-ROLL ADAPTABLE DYNAMIC CUSTOM

13. © 2012 MediaMind Technologies Inc. | All rights reserved Multiple Levels of Creative Choice Custom Dynamic Pre-Roll Adaptable

14. © 2012 MediaMind Technologies Inc. | All rights reserved Quick to Market Options Slide ok

15. © 2012 MediaMind Technologies Inc. | All rights reserved Dynamic In-Stream Slide ok

16. © 2012 MediaMind Technologies Inc. | All rights reserved Easy Interactive. adAPPter Adaptable Format Slide ok

17. © 2012 MediaMind | A division of DG | All rights reserved Logo Kit Template

18. © 2012 MediaMind | A division of DG | All rights reserved SideBar Template

19. © 2012 MediaMind | A division of DG | All rights reserved Interactive Tiles Template

20. © 2012 MediaMind | A division of DG | All rights reserved Timeline Template

21. © 2012 MediaMind | A division of DG | All rights reserved Menu Ad Template

22. © 2012 MediaMind | A division of DG | All rights reserved Ad Selector Template

23. © 2012 MediaMind Technologies Inc. | All rights reserved

24. Video Publisher Services

25. © 2012 MediaMind Technologies Inc. | All rights reserved Creative Production Options Full Build out Self Service Slide ok Build from PSD’s Mocks

26. © 2012 MediaMind Technologies Inc. | All rights reserved All Supported by Video Specialists Dedicated Video Specialists Team Local Client Services & Ops Team

27. © 2012 MediaMind Technologies Inc. | All rights reserved Slide ok

28. © 2012 MediaMind Technologies Inc. | All rights reserved More Vendors=More Work and Less Insight Client Different Video Vendors Separate Channels Separate Servicing/Workflows Separate Reports Standard campaigns are another workflow

29. © 2012 MediaMind Technologies Inc. | All rights reserved MediaMind’s Cross-Channel Platform Client

30. © 2012 MediaMind Technologies Inc. | All rights reserved Video to All Connected Devices

31. © 2012 MediaMind Technologies Inc. | All rights reserved Enabling you to Tell a Complete Digital Story AWARENESS ADVOCACY/INTERACTION RESPONSE High Impact Video In-Stream Rich Media Interactive In-Stream Mobile Video StandardBanner DCO Slide ok

32. © 2012 MediaMind Technologies Inc. | All rights reserved

33. Insightful Video Specific Metrics ImpressionsClicks Custom Interactions Video Started 25% Played 50% Played75% Played Video Completed ReplayPause MuteUnmute Full Screen Start Full Screen End Full Screen Pause Expansion Video within video Adjusted Unique Reach Publisher Overlap Cross Channel Attribution © 2012 MediaMind | A division of DG | All rights reserved Slide ok

34. © 2012 MediaMind | A division of DG | All rights reserved Thank You!

35. © 2012 MediaMind | A division of DG | All rights reserved Interactive Pre-Roll

36. © 2012 MediaMind | A division of DG | All rights reserved Interactive Pre-Roll Video

37. © 2012 MediaMind | A division of DG | All rights reserved Non-Linear Custom In-Stream TickerBug Encore Game TickerRepurposed Rich Media Encore

38. © 2012 MediaMind | A division of DG | All rights reserved Linear Custom In-Stream PollingGaming Dynamic DataContent Morph

39. © 2012 MediaMind | A division of DG | All rights reserved Certifications status ▸ VAST (linear) Vedi l’excel in allegato. ▸ VPAID (linear / non linear) certifications complete Libero, MSN, RCS, Fox Network: Ustream (already certified Globally), Fox Network: Justin TV (already certified Globally) ▸ VPAID (linear / non linear) in certifications Leonardo (VAST linear certified), Subito, Manzoni, Libero (VAST linear certified), class.it, tagadvertising, Banzai (VAST linear certified), ilsole24ore (VAST linear certified), Fox Network: FlopTV (VAST linear certified), Fox Network: PopcornTV (VAST linear certified), Fox Network: Ivid, Fox Network: Muzu TV, Fox Network: Livestream, Fox Network: Viewster

40. © 2012 MediaMind | A division of DG | All rights reserved Partnership with Premium Publishers

41. © 2012 MediaMind | A division of DG | All rights reserved Exclusive Premium Publisher Formats