1. © 2008 Eyeblaster. All rights reserved Ad-Serving Overview Gavin Smith ● Eyeblaster Business Development ● August '09 eyeblaster 2009 EB Orange 246/137/51 EB Green 52/70/13 EB Gray 161/161/161 EB Yellow 255/200/40 250/196/153 153/162/134 208/208/208 255/227/147 Primary colors Light tint 123/69/26 26/35/7 81/8181 128/100/20 Dark tint

2. © 2008 Eyeblaster. All rights reserved Ad-Serving Introduction Ad-serving is the practice of a specialist company taking all your placements, across all publishers, and delivering the campaign centrally Agencies get a single point of contact for trafficking, creative testing, campaign delivery and performance data Ad-servers deliver a true picture of what has been delivered by each site, and return consolidated reports showing how the campaign has performed Use of a 3 rd Party Adserver allows the use of Rich Media, giving you many more creative options and far more relevant performance metrics

3. © 2008 Eyeblaster. All rights reserved 3 rd Party Adserving offers an independent source of campaign tracking to monitor campaign delivery and performance across all publishers, within consolidated reports. Publisher C Publisher B Publisher D Publisher A Publisher E Eyeblaster Central Independent Measurement Agency

4. © 2008 Eyeblaster. All rights reserved Site 1 Site 2 Site 3 etc Deliver Creative 1 Deliver Creative 2 Deliver Creative 3 etc Publisher Server1 Publisher Server 2 Publisher Server 3 Impressions Clicks Deliver Media plan 2 Campaign Management without EB Consolidate reports from each publisher Deliver Media plan 1 Deliver Media plan 3 etc

5. © 2008 Eyeblaster. All rights reserved Site 1 Site 2 Site 3 etc Impressions Clicks Unique Users Exposure Frequency Interaction Rate Video Metrics Conversions Costs ROI Campaign Management with EB Deliver one media plan and one set of creatives Generate one set of reports!

6. © 2008 Eyeblaster. All rights reserved Sydney Singapore Kuala Lumpur Taipei Bangkok Tokyo Hong Kong Guangzhou Beijing New Delhi Lahore Tel Aviv Athens Rome Bucharest Barcelona Madrid Amsterdam Hamburg Paris Portugal London New York Houston Boston Chicago Los Angeles San Francisco Dallas São Paulo Cape Town Mexico City Budapest Global Presence Vanessa Keller Manager Campaign Execution, NY Kamalan Moodley Team Leader Client Service, UK Guy Meiri Software Engineer 2 nd Tier Support, Israel Adrian Lee Team Leader Account Management, Australia Numbers better aligned

7. © 2008 Eyeblaster. All rights reserved Rich or Standard? True or False: if an ad is under 30kb, it is therefore standard... False! A standard ad is any creative with no functionality other than a clickthrough. It can be delivered as Jpeg, Gif or Flash. There is no filesize limit. The 30kb boundary is merely a publisher guide to how large an ad can be if it is instantly loading on their page; over 30kb you have to use polite load, which means you might as well use rich media Rich media is any ad with any interactivity, again regardless of file size. If you have a 10kb banner that turns pink when you mouse over – that’s Rich Media. It responds to user interaction and utilises advanced reporting to measure how many people moused over, how many times they did it, how long for and so forth.

8. © 2008 Eyeblaster. All rights reserved Polite Loading Ubiquitous industry technology designed to benefit all parties 30kb loads with page, Rich content appears immediately after IAB recommended delivery method Load speed is a non-issue Video Photos Audio Flash content

9. © 2008 Eyeblaster. All rights reserved Smart Versioning - Dynamic CMS Ads In Flash developers can automatically scan existing ads or ads built from scratch to make any element dynamic: text attributes | Images |Video |Sound |Flash |Etc… Smart Versioning is a part of Eyeblaster Workshop™ for Flash® plugin

10. © 2008 Eyeblaster. All rights reserved Analyse more than just ‘click through’ Comprehensive reports allow you to perform in depth campaign studies from different angles. Analyse your target audiences’ interest and compare different publishers performance. Analytics 100+ Metrics including: CTR Interaction Rate Conversion Rate Expansion Rate Video Play Rate Central Independent Measurement

11. © 2008 Eyeblaster. All rights reserved Delivery Reports Designed to provide delivery performance data including impressions, clicks, clickthrough rates etc., for all flights and ads in your campaigns. The following individual report is included: Delivery Summary Engagement reports Designed to provide brand engagement data including ad interactions, user engagement time, expansion rates, video performance etc. The following individual reports are included: Engagement SummaryExpandable Banner MetricsOut-of-banner MetricsDetailed Video Metrics Conversion Reports Designed to provide post-click and post impression conversion data in your campaigns. The following individual reports are included: Conversions SummaryActivity Comparison Unique and Frequency These reports are designed to provide audience reach data including unique visitors and frequency. The following individual reports are included: Unique Metrics SummaryPerformance by FrequencySite Overlap Central Independent Measurement

12. © 2008 Eyeblaster. All rights reserved Real-Time Metrics Real-time data refreshes every 15 min Sort campaign listing by various parameters Timeline displays all live & upcoming campaigns Monitor setup status, publisher delivery rate, campaign performance metrics Customise the display and setup alerts to suit personal preference

13. © 2008 Eyeblaster. All rights reserved New - Report Builder Create your own report formats! Report delivered in flat excel 1/ Locate tool 2/ Select your campaign 3/ Select Metrics 4/ Preview and generate 5/ Use scheduling to have report delivered to your inbox – no need to generate it repeatedly

14. © 2008 Eyeblaster. All rights reserved Multinational Deliverables GCM Local campaign management unaffected Consolidated multinational reports for central team 33 offices worldwide Local language agency & publisher support often available Support in the right time zone normally available

15. © 2008 Eyeblaster. All rights reserved Trafficking Services Copy your media plan into an eyeblaster template Send it over and we’ll do the rest No extra cost – inclusive in CPMs

16. © 2008 Eyeblaster. All rights reserved Automatic Optimisation If you have multiple ads assigned to a flight, optimise results by serving the top performing ad more often eyeblaster automatically manages this process Select from multiple ROI metrics, to optimise ad rotation based on your preferred revenue driver

17. © 2008 Eyeblaster. All rights reserved Creative Sequencing Ads can be delivered as appropriate to maximise performance, relevancy and / or user experience; – Sequential – Time-based – Proportional weighting – Even

18. © 2008 Eyeblaster. All rights reserved Eyeblaster Process Media Agency Media Agency Publisher Creative Agency Creative Agency Supply Trafficking sheet Supply tagging details Upload assets Create ads Send ad IDs 6) Test &approve ads 7) Generate Tags Serve campaign! 1) Setup campaign 2) QA creatives 3) Attach creative to placements 4) Send IO to Media Planner for approval 5) Approve IO to auto-release Publisher tags

19. © 2008 Eyeblaster. All rights reserved FACT: eyeblaster is the only fully IAB Certified Rich Media & Video Ad-Server

20. © 2008 Eyeblaster. All rights reserved Thank you