1. Channel Connect for Mobile
Mobile 3rd party adserving
XXX | XXXX July 2010

2. Agenda Mobile landscape Integrated partners Standard formats
Rich formats
Easy set up
Integrated reporting
Case study

3. Channel Connect for Mobile

4. Current challenge Adserving solutions are accessible...
Media
Agencies
Publishers/
Carriers
Advertisers
Consumers
...through mobile publishers only

5. Current process Send media plan to each publisher
Send creatives to each publisher
Send changes to each publisher
Media
Agency
Get reports from each publisher
Consolidate reports
Finally consolidate display + mobile

6. MediaMind integration
Agencies
Publishers/
Carriers
Advertisers
Consumers
Changing the rules of engagement

7. Managing mobile made easy
Media
Agency
MediaMind integrates direct with
mobile ad servers / publishers

8. Certification Update
Available now!
Coming soon!

9. Serving solution Eyeblaster supports all mobile banners
Old MMA guidelines
New MMA guidelines (aspect ratio 4:1 and 6:1)
Custom
A suitable creative is served to match the device
Four ad sizes are used to cover the full spectrum of mobile phones
MMA = Mobile Marketing Association

10. Mobile banners Mobile ads are composed of; image text link
…landing Page
Unique and conversion counting available in Q3

11. Mobile rich media (Q3)
Mobile Flash Banner

12. Mobile Expandable Banner
Mobile rich media
Mobile Expandable Banner

13. Mobile Click-to-action Banner
Mobile rich media
Mobile Click-to-action Banner
Click-to-video

14. List of mobile networks and publishers
Easy setup
List of mobile networks and publishers
Mobile Results as Integrated Part of Campaign Results

15. Mobile results integrated with online
Integrated reporting
List of mobile ads
Mobile results integrated with online
List of mobile sites

16. Channel Connect 4 Mobile results
Overall 0.24% ctr *
N % ctr
iPhone 0.42% ctr
823 identified handsets
* Current online display benchmark is 0.07% click-through rate

17. Mobile offering summary
Extends ad serving from online to new channels
Create, deliver, manage and analyse mobile campaigns
Report on mobile publisher and handset performance
Continue to use award winning MediaMind reporting tools
Reach major mobile publishers and networks

18. Eyeblaster’s Solution
Value to agencies
Need
Current Solutions
Eyeblaster’s Solution
Run online and mobile under the same campaign x 
Handle various mobile publishers efficiently
Third party checking of delivery
Receive real time and comprehensive data
Post campaign detailed analysis for clear ROI
Change and optimise creatives in real time

19. Mobile Banners - MMA Guidelines
Old MMA Guidelines for North America

20. Mobile Banners - MMA Guidelines
6:1 Aspect Ratio
© 2008 Eyeblaster. All rights reserved

21. Mobile Banners - MMA Guidelines
4:1 Aspect Ratio
© 2008 Eyeblaster. All rights reserved

22. Thank you