Case Study: Apex Adventure Alliance Facebook, Twitter, & Google+

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Presentation transcript:

Case Study: Apex Adventure Alliance Facebook, Twitter, & Google+

Assignment I was hired by Apex Adventure Alliance, a group of rock climbing guides, to improve their social media presence. Apex wanted their social media profiles to advertise their classes and services direct followers to their website provide rock climbing tips, news, and info to their followers

Twitter Apex barely had a Twitter presence. When I was hired, they had only two tweets, and 14 followers. I used Hootsuite to schedule regular posts and interact with related accounts and followers. Their number of followers increased by over 400% in four months.

Apex received positive interactions on Twitter. Willy Street Co-op, a local Madison grocery store with 4300 followers, retweeted us. A travel blog with 13,700 followers mentioned us in a tweet. Local nature photographers with 1,000 followers retweeted us.

Google+ I added links to Apex’s website and social media profiles to their Google+ page to increase their presence in Google searches. By regularly posting on their Google+ page and using relevant tags, I increased their number of profile views from 7,027 to 17,625.

Facebook Facebook was Apex’s most active social media profile, but it was still only updated occasionally. To increase their reach, I regularly scheduled posts and uploaded photos from Apex’s climbing events to give Facebook users more reason to visit their page. To even further increase their reach, I organized a Facebook contest that was boosted $5, which was the only money Apex spent on paid social media.

Facebook Contest The contest ran for a week and required users to comment on the post for a chance to win.

Facebook Contest Results Net likes spiked during contest.

As did page visits and post reach. Overall, the contest brought a higher level awareness to Apex for only $5.