1. Social Media Platforms

2. Twitter

3. Twitter Activity

4. Twitter For a Professional Audience

5. Creating Your Brand and Content

6. What’s Your Purpose? 6

7. 7

8. What’s Your Twitter Voice 8 Be Authentic Gives you credibility Be Conversational Comment on posts Be Concise Keep it short Be Valuable Not always about brand

9. Creating Your Twitter Profile 9

10. How Often and When Should You Post 10

11. What Content Should You Create? 11

12. Using #Hashtags Tweets with 1 – 2 Hashtags have a 21% higher engagement rate than those with 3 or more Hashtags allow you to easily track a conversation Leverage existing HT’s when available – Be part of the larger conversation 12

13. Using @Username Use @Username to converse, connect, or congratulate Tweets that begin with @ are only seen by mutual follows When you start a tweet with an @username put a “.” before the first username or rephrase the sentence so that everyone can see it. 13

14. Using Images Twitter users engage with tweets 5x more when an image is included 14

15. Promoted Opportunities

16. Promoted Account 16

17. Promoted Trend 17

18. Targeting Options 18

19. Anatomy of a Promoted Tweet 19

20. Facebook

21. 1,200,000,000 People Every Month

22. 180M monthly active users 1.7 million Recently Moved 17.8 million Gadget Enthusiasts 11.4 million Small Business Owners 172 million US 18+ 28 million Tech Early Adopters On Facebook in the USA…

23. Creating Your Brand and Content

24. Facebook Business Page 24

25. Facebook Business Page 25

26. Facebook Business Page - Local 26

27. What Content Should You Create? Entertain: If your post is either funny or entertaining in some way, it will get shared more. Educate: When you educate your audience about your niche or provide a helpful tip, your post will perform better. Experience: Move your audience emotionally, then your post will get more comments, likes, and shares. 27

28. Posting Best Practices 28 Consistency Give people a reason to come back Graphical Use videos and images Boost Use paid to extend your reach Target Push to relevant audeinces

29. Promoted Opportunities

30. Targeting Opportunities

31. Ad Examples - Desktop

33. Ad Examples - Mobile

34. Key Takeaways What are the considerations a brand should take when thinking about Social Best practices for engaging on twitter How should brands engage and what makes good content Targeting options for paid campaigns 34