1. How you know what you’re doing is working… or not working.
METRICS
How you know what you’re doing is working… or not working.

2. WHAT ARE METRICS?
METRICS - units of measurements associated with a specific platform that help you analyze who is seeing your content and how they are being directed to it, effectiveness of what you are posting - also known as and referred to here on out as ANALYTICS

3. FACEBOOK ANALYTICS
INSIGHTS - the name of the Facebook metric associated with a page
How many people like your page
How many people have added you in the last week
How many people are seeing your posts (known as “reach”)
Viewed by a page administrator only

4. TWITTER ANALYTICS How many tweets you have sent
How many people had a chance to see those tweets (also known as “impressions”)
How many people have visited your profile
How many people have mentioned you
How many followers you have picked up

5. INSTAGRAM AND SNAPCHAT ANALYTICS
Analytics provided within the app
You can find out how many times someone has viewed your story

6. CHECKING WEBSITE ANALYTICS
Some websites have their own analytics
ALL websites can use Google Analytics to check and see how many people are looking at their website
All you need is a gmail account and a website address to track
Right from the main page you can see how many people are on your site, which story they are on and where the traffic is coming from.
You can look at page views, how many people have seen your story and how much time was spent on your story

7. SEARCH ENGINE OPTIMIZATION (SEO)
SEO is how you make sure your content comes up on search engines like Google, Yahoo and Bing
Computer programs called “spiders” crawl the web looking for content that includes the same terms people are searching for
KEY WORDS
Words that attract the spiders
Make sure headlines include key words
Key words can also be used as tags which are offered by some content management systems like WordPress

8. AFTER THE KEY WORDS DO THEIR THING...
ENGAGE THE AUDIENCE
Respond to their comments
Offer thanks when someone shares content
Let them know you shared their content
Talk with your audience
Develop a relationship with them

9. AUDIENCE ENGAGEMENT PROCESS
BEFORE AND DURING
Seeking opinion and story ideas
Finding sources
Asking for and sharing user-generated content
AFTER
Having a conversation
Spreading the journalism

10. MANAGING YOUR PROFESSIONAL SOCIAL MEDIA
SO… you’ve got a personal account, a journalist account, an account you manage for the publication or website you are producing - HOW DO YOU KEEP TRACK OF ALL OF IT?
Social media management tools
Hootsuite
Tweetdeck
Storify

11. HANDLING YOUR PRO JOURNALIST ACCOUNT
Don’t hide the fact that you’re a journalist - transparency
Don’t say anything you wouldn’t want to see on the front page of a newspaper
Don’t say embarrassing things or hurtful things
Don’t argue with an audience member
Don’t tweet when you are angry
Don’t steal information or post without sourcing
Don’t just STOP in the middle of coverage - keep talking
BE PATIENT and ENGAGING - give your audience chances to respond

12. ACTIVITY Creating and managing our social media #Goals
Create a journalist Facebook page for yourself
Create a journalist Twitter account for yourself
Create a journalist Instagram for yourself
Experiment with Hootsuite and TweetDeck to decide which one works for you
Get to know Storify and decide if this is something we want for our class media.
ACTIVITY
Creating and managing our social media

13. How you know what you’re doing is working… or not working.
METRICS
How you know what you’re doing is working… or not working.