1. Social Media Project Digital Advertising Fall 2014 Sarah Schwendinger

2.  “I am a travel enthusiast writing about tips and tricks for planning as it relates to using mobile apps to book your next leisure excursion.” Personal Brand Statement

3.  Provide readers with information about travel apps that can be useful to planning a trip  I focused on mobile apps and not websites which are used for travel My Focus

4. Social Media Links Twitter-Savvy Traveler @savvy_traveler1 https://twitter.com/savvy_traveler1 Blogger-Savvy Traveler http://travelsavvy1.blogspot.com/ http://travelsavvy1.blogspot.com LinkedIn-Sarah Schwendinger https://www.linkedin.com/in/sarahschwendinger

5. Twitter Participation 221 Tweets 141 Twitter Followers

6.  Retweeting influential travel apps/companies  Replying to tweets which provided new and useful information  Participating in popular hashtags  Sharing personal travel photos How did I participate on Twitter?

7. Key Twitter Followers

8. Key Interactions Notable Retweet by a Key Influencer

9. Key Interactions Blog viewed in Denver, Colorado the day I was retweeted by MapQuest! Denver is where MapQuest offices are located!

10. Key Conversations PackPoint loved when I complimented their app!

11. Key Conversations Started a conversation with Atlantis Resort after they shared a great picture of the beach!

12. Key Tweet I was retweeted 7 times when I simply asked my audience to share their favorite travel quote!

13. Twitter Activity

14. Klout Beginning Klout Score: 51 Ending Klout Score: 55 2 Klout Topics

15. What Did I Achieve on Klout? Shared first blog Shared blog about Uber Shared Keyless Entry Blog

16. What Did I Achieve On Klout? Most of my contribution comes from Facebook!

17. LinkedIn Beginning Number of Connections: 105 Ending Number of Connections: 148 24 Group Memberships

18. LinkedIn 2 new LinkedIn Recommendations 43 LinkedIn endorsements

19.  9 Blog Posts  1 Blog Comment  7 people +1-d my blog posts Savvy Traveler Blog

20. Google Analytics 1 2 3 1.Trip Advisor blog 2.Uber blog 3.Groupon Getaways blog (last blog)

21. New Things I Tried Along the Way 1. Posting blogs on Reddit 2. Using Swayy for blog ideas 3. Writing about current events in the travel industry

22.  Spent more time crafting unique and relevant blog posts  Promoted my blog using all social media outlets to reach different types of readers  Engaged with a larger number of influencers using Twitter  Utilized LinkedIn more For the Future In order to increase the visibility of my Social Media Project, I could have:

23. Summing It All Up 141 Twitter Followers Klout Score of 55 9 Blog Posts 739 Pageviews