1. Your Company Competitor Report {Insert Company Logo Here}
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2. Template from Your Friends at TrackMaven
Competitors
[Insert Competitor] {Competitor’s Logo}
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3. Template from Your Friends at TrackMaven
Competitive Channels
Paid Advertising
SEO
Traffic
Social Media
Blog + Content
News + Press
Earned Media
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4. Template from Your Friends at TrackMaven
Paid Advertising
Competitor Ad # 1
Competitor
Ad #2
Competitor
Ad #3
{Insert Screenshot}
{Insert Screenshot}
{Insert Screenshot}
Competitor
Ad #5
Competitor
Ad #4
{Insert Screenshot}
{Insert Screenshot}
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5. Template from Your Friends at TrackMaven
Top Keywords, Links, Etc.
SEO
Competitor
Keywords
{Insert Competitor}
{Insert Keywords}
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6. Traffic {Insert Traffic Ranking} {Insert Sites Linking In}
{Insert Screenshot of Alexa}
{Insert Screenshot of Alexa}
{Insert Screenshot of Alexa}
{Insert Screenshot of Alexa}
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{Insert Screenshot of Alexa}
{Insert Screenshot of Alexa}
{Insert Screenshot of Alexa}

7. Social Media Twitter Facebook Youtube Instagram Pinterest Google+
{Insert Different Applicable Outlets}
Twitter
Facebook
Youtube
Instagram
Pinterest
Google+
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8. Template from Your Friends at TrackMaven
Twitter
@TwitterHandle
# of Followers
Example of Tweet
{# Followers}
{Insert Screenshot}
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9. Template from Your Friends at TrackMaven
Twitter
Twitter Handles {Insert Follower Count}
{Insert Examples of Tweets}
{Retweets, Replies, Favorites}
Important “#”
{Insert #Example}
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10. Facebook Facebook Pages Examples of Page Posts
Page Likes and People Talking About Pages
Examples of Page Posts
Facebook
{Insert Screenshot of Facebook Post}
{Insert Screenshot of Facebook Post}
{Insert Screenshot of Facebook Post}
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11. Template from Your Friends at TrackMaven
Youtube
Competitor’s Youtube {Insert Url}
{Insert # of Subscribers}
{Insert # of Views}
{Embed Video or Screenshot}
{Embed Video or Screenshot}
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12. {Insert Competitor Username, # of Instagram photos, & Followers}
Notable Campaigns on Instagram
Instagram
{Screenshot of Instagram account}
{Screenshot of Instagram account}
{Screenshot of Instagram Photo}
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13. Pinterest {Insert Screenshot of Board} {Insert Screenshot of Board}
{Insert Pinterest Followers and Screenshot of Boards}
{Insert Screenshot of Board}
{Insert Screenshot of Board}
{Insert Screenshot Board}
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14. Google+ {Insert # of Circles, Communities, etc.}
{Screenshot of Google+ Page}
{Screenshot of Google+ Page}
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15. Template from Your Friends at TrackMaven
Blog + Content
Competitor
# of Posts
per Day
# Comments
Topics
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16. Blog + Content Blog Post Title, Number of Comments
Number of Social Shares
Blog + Content
{Insert Screenshot of Blog post}
{Insert Screenshot of Blog post}
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17. Template from Your Friends at TrackMaven
Significant Content Changes on Websites
Blog + Content
{Insert Screenshot}
{Insert Screenshot}
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18. News + Press {Insert Screenshots of Notable News + Press}
{Insert Screenshot of Article}
{Insert Screenshot of Article}
{Insert Screenshot of Article}
{Insert Screenshot of Article}
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19. Template from Your Friends at TrackMaven
News + Press
Competitor
Publication
Writer
# of Features
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20. Template from Your Friends at TrackMaven
Times of day s are sent out
# of s
{Screenshot of }
{Screenshot of }
{Screenshot of }
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21. Important Data You Vs. Your Competitor Channel You Competitor
Paid Advertising
{# of display ads or most common place}
SEO
{Keywords, Inbound links, or etc.}
Traffic
{Traffic or Alexa Rank}
Twitter
{Or Other Example}
{# of Followers, Tweets, Likes, Comments, Subscribers etc.}
Blog + Content
{# of Blog Posts}
News + Press
{# of News articles of mentions} s
{# of s sent per day}
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22. Template from Your Friends at TrackMaven
Important Data
Piece of Data #1
{Compare different data EX: # of followers vs. # of tweets a day}
Piece of Data #2
{Compare different data EX: # of Inbound Links vs. Traffic}
{Insert Graph}
{Insert Graph}
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23. Template from Your Friends at TrackMaven
Important Data
Piece of Data #1
{EX: Graph of you vs. competitors, Your # Twitter Followers Vs. Competitors}
Piece of Data #2
{EX: Graph of your # of Press mentions vs. Competitors}
{Insert Graph}
{Insert Graph}
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24. Insights What are your competitors doing? Where are they strongest?
{Example of Questions To Answer}
What are your competitors doing?
Where are they strongest?
Where are they weakest?
Where are you in comparison?
What are the things you can do?
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