1. Andrew Schwartz Alicia Lyford Anna Almy Ashten Johnson Catherine Dacquisto Dana Friedlander Derrick Hough Kelly Vigil Natasha Blumenkron Nikki Wetzel Strategic Social Media Research and Recommendations

2. Provide analysis of social media tools currently utilized by the Eugene Airport Recommend areas for improvement Research Objectives

3. 952 followers 36 subscribers none 173,049 check-ins none EUGENEEUGENE PORTLANDPORTLAND 2,923 followers 2,737 likes 23 subscribers 2 followers 8,666 check-ins 9 followers 12,458 likes 2 followers none

4. Facebook: Likes

5. Facebook: Reach

6. Facebook: Check- Ins

7. Recommendations: USER FRIENDLY and INTERACTIVE: Post pictures, prices, videos, and URL’s to increase views Include links/hyperlinks when promoting events Link to Twitter and Instagram Add photos of UO athletic teams Facebook

8. Twitter @FLYEUG Statistics 1,240 Tweets 2,014 Following 2,971 Followers

9. Recommendations: INCREASE CONVERSATION and PRESENCE: Quote tweets vs. Re-tweet Maintain Consistency in daily or twice daily tweets Keeping balance between responses and personalized tweets Twitter

10. Recommendations: INCREASE CONVERSATION and PRESENCE: Create a two-way symmetrical model with tweets Gear tweets toward large UO student body Update flight delays Twitter

11. YOUTUBE Current: Minimal content and audience 17 videos 23 subscribers

12. Recommendations: DEVELOP CONSISTENT MESSAGE and GOAL on channel Partner with UO classes Understand viewer content preferences YOUTUBE

13. FOUR SQUARE Current: 8,666 Check-ins Appears ON 27 LISTS, INCLUDING ALLEGIANT TRAVEl’S WHERE WE FLY 99 PHOTOS AND 45 TIPS POSTED BY USERS ADDRESS, CONTACT INFO, LINKS TO WEBSITES AND TWITTER PROVIDED

14. FOUR SQUARE RECOMMENDATIONS INCREASE CHECK-INS AND AIRPORT PRESENCE CONDUCT CHECK-IN SPECIALS PERKS FOR MAYORSHIP

15. Current: 4 BOARDS 21 PINS 9 FOLLOWERS, 30 FOLLOWING 0 comments PINTEREST Board Photos GOLF BALLS PROMOTING ALLEGIANT PALM SPRINGS FAVORITE PLACES TO VISIT OUTSIDE EUGENE AIRPORT

16. Current 6 PHOTOS 0 COMMENTS FLICKR PHOTO CONTENT ARCHITECTURE, ARIEL CONSTRUCTION LOGO

17. Recommendations: REPLACE Pinterest and Flickr with Instagram Link Instagram with Facebook and Twitter Pinterest Flic kr

18. Instagram Background 80 MILLION+ REGISTERED USERS 5 MILLION+ PHOTOS PER DAY 81 COMMENTS PER SECOND 575 LIKES PER SECOND Instagram FLYEUG ACCOUNT 1 Photo 4 Followers Following 0 users Photos NO OREGON AIRPORTS CURRENTLY USE INSTAGRAM

19. STATIGRAM; INSTAGRAM ANALYTICS PROVIDES MOST LIKED PHOTOS HASTAG CLOUD FILTER USAGE OPTIMIZATION TIPS COMMENT TRACKER COMMUNITY INSIGHTS INSTAGRAM OTHER STATIGRAM FEATURES INSTAGRAM FEED TAB FOR FB PAGE TIMELINE COVER (MOST RECENT IG SHOTS) FOLLOW BUTTON ALLOWS FOR FOLLOWERS STRAIGHT FROM FLYEUG.COM

20. Recommendations: INCREASE LIKES and PHOTO-SHARING: CONDUCt CONTESTS USING HASHTAGS ADD INSTAGRAM TAB TO WEBSITE Instagram

21. Website Current (For October): 8,989 total visits 6,987 visitors 28,844 page views Avg. Visit Duration: 02:41

22. Website Top Pages Visited: Homepage (8,956) Airline Info Page (4,004) Flight Tracker Page (2,405) Flight Info Page (2,082)

23. Website Mobile Visits: 1,131 total visits 506 visits from iPad 405 visits from iPhone Google Search vs. URL

24. Website Social Media:

25. Website SEO:

26. Website Continue to boost Facebook usage Improve mobile site

27. Aiport Blog CURRENT USE MINIMAL CONTENT 1 POST FROM AUG. 3

28. Recommendations: DEVELOP PURPOSE and CONSISTENCY to gain readership Create editorial calendar and content schedule Understand viewer content preferences Add blog tab on website for easy navigation Create intriguing blog title and update design Airport Blog

29. Social Media Intent Increase brand awareness Strengthen and foster community relationships

30. Questions?

31. Future Partnership Recommendations UO Journalism classes Internship opportunities LinkedIn