1. D1 Social Media posting

2. Before starting to Redo current Social media accounts
Review current posts and look at comments, shares, likes, impressions. It is important to see what received attention and what did not. Also monitor clicks and profile visits, there are many ways to track and monitor the account engagement.
Study the competitors social media accounts and see what they are doing that is successful. What gets their members to engage with them, what is their posting strategy. Follow other accounts in your industry to stay up to date on what they are doing and to help generate new ideas.
A facility could explore the possibilities of paid advertising and promoting on social media sites to gain awareness of their account and facilities out to more people.

3. Twitter
Twitter is an avenue for information now today, people read it quick to see what they need to know.
A survey conducted by pew research center found that 62% of American adults get their news from social media sites. Twitter and reddit being the highest platforms for use.
With this information, even if your twitter accounts are not generating much engagement, they are still reaching people and getting the information out there.

4. Ways to generate engagement on twitter
it is acceptable to post multiple times a day, you just have to be careful not to over post or post bland tweets. Your followers may overlook you or unfollow if they are annoyed with the account. Have a posting strategy for when and what to post.
Keep it short and simple. Twitters is used to get information out in short fashion, if there is more you want to share add a link to the end of the tweet.
Use visuals in tweets, pictures, videos, ect.
Be mindful of who you follow. Use company hashtag and other relevant hashtags. (character words)
Respond to people’s questions, retweet positive tweets about you, the more you engage with them the more they will engage with you.
Run twitter polls to get people involved
Vary in types of posts, be professional, but also show you can interact with people
Live tweet or stream special events happening at the facility.
Give shout-outs to members for Birthday, reaching certain goals, or if they mention you in a tweet.

5. Examples
D1 Waco does a great job of sharing what is going on in the facility and showing the daily training that is taking place.
The ”Tuesday Testimonial” is an awesome idea. It is great to show how D1 is impacting members lives, and can also help convince someone who might be wanting to try D1 come in for a free workout.
Waco does a great job of posting consistently as well, and keeping their content creative and engaging.

6. A couple examples of how posts can be improved and how just adding little touches can generate more engagement and leading people to look into D1.
For the post from Waco, when advertising 1-on-1 training or any class add the link to the class from the website so if someone is interested they can go directly to the signup and see the free trial option.
The other comes from D1 Des Moines, it is important to differentiate in the types of post. Just tweeting the links to the instagram page will not get much involvement. It is great for getting instagram noticed, but it is important to have things on twitter that is different. i.e. events going on in the facility, twitter polls, pictures of daily workouts.
There are multiple accounts that do this as well, Des Moines was just an example.

7. CHECKING YOUR TWITTER ANALYTICS
Step 1: GO TO YOUR ACCOUNT PAGE AND CLICK ”YOUR TWEET ACTIVITY”. ALSO YOU CAN GO TO THE
ANALYTICS PAGE THROUGH THE DROP DOWN MENU. OR

8. NEXT IT WILL BRING YOU TO A PAGE SHOWING YOUR CURRENT ACTIVITY OVER THE PAST 28 DAYS. HERE YOU
CAN PROMOTE TWEETS, SEE TOP PERFORMING TWEETS, AND SEE TOTAL ENGAGEMENT AND IMPRESSIONS.
IMPRESSIONS= THE NUMBER OF TIMES USERS SAW THE TWEET ON TWITTER
ENGAGEMENT= THE TOTAL TIMES USERS HAVE INTERACTED WITH THE TWEET
INCLUDES: CLICKS ON ANY PART OF THE TWEET, VIEWING ACCOUNT, RETWEETING,
REPLYING, FAVORITING, OR IF THE TWEET MADE SOMEONE FOLLOW THE ACCOUNT.

9. Facebook
Facebook is similar to Twitter in the type of content to post, but with the comment section Facebook can receive more engagement and interaction from members
It is important to have the ‘about’ section of your page filled out so they know what type of company we are and what we do. Some tips of what and how to post.
Facebook can be the place to post long and detailed stories or informational posts.

10. Ways to generate engagement on Facebook
Post Fill in the blank questions about D1 asking members to fill in the blank
Run contests, that will generate awareness and those can be posted on every social media page
Track page engagement, likes, visits
Don’t ignore negative comments, see what made them feel that way and try and solve the problem
Post promos to upcoming events
With Facebook it is important not to over post, try and stick to posting around 2-4 times a day.
It is important to be engaging, comment back to people that respond to your posts.
Stories can go viral on Facebook in an instant, most viral stories you see are of success stories, or stories that people can relate to. It is important to share your members success stories onto the page, those seem to get the most engagement out of the followers. Share facility and member success stories, share the story of how D1 got started.
Vary in the type of posts, advertise products and classes, but also post interactive questions or images.
Encourage people to “check-in” at your location

11. Examples D1 Tomball
Tomball does a great job of incorporating promotion of their programs and classes, as well as
showing the daily activity that goes on throughout their facility

12. CHECKING FACEBOOK ANALYTICS
IT IS IMPORTANT TO BE LOGGED IN AS THE BUSINESS ADMINISTRATOR OF THE PAGE, THAT WAY YOU CAN
SEE THE STATS AND MANAGE THE PAGE.

13. FACEBOOK ANALYTICS WILL ALLOW YOU TO SEE THE PAST POST HISTORY UP TO THE LAST 28 DAYS.
YOU CAN ALSO MANAGE PROMOTIONS, SEE WHAT PROMOTIONS GENERATED LIKES, AND YOU
ARE ABLE TO COMPARE YOUR PAGE TO YOUR COMPETITORS PAGES AS WELL.

14. Instagram
Instagram is different in the way that it is more about how you present the photo
It is important to have a balance of the types of posts. Post unique and creative pictures and merchandise. Also share videos of facility activity and the members as well.
Overly long captions can sometimes get overlooked.

15. Ways to generate engagement on Instagram
Only post 1-2 times per day
Post creative and unique pictures
Post videos
Make stories, or stream live video of special events going on
Use as a tool to sell new merchandise
Use the multiple picture option
Tag people, use hashtags, follow members. These can help to gain followers and get discovered
Post behind the scenes picture of your facility or employees
Share success stories
Use Instagram analytics

16. EXAMPLES FROM D1 SALT LAKE AND D1 CHATTANOOGA
Salt Lake does a great job of posting consistently and showing what is happening in the facility.
Chattanooga does a great job posting as well
and posting updates of their facility to get people
excited.

17. Checking Instagram Analytics
If you have an Instagram Business Profile, you will have access to Instagram Insights — Instagram’s native in-app analytics. It offers a comprehensive range of data about your profile, posts, stories, and ads. It also has detailed information about your followers such as their most active times and days.
*AFTER CONVERTING TO A BUSINESS:
PROFILE FOLLOW THE STEPS SHOWN

18. Snapchat
People always want to snapchat what they are doing and show they are at the gym. It would be up to the facilities, but adding a location specific filter could help promote the facility. You can set it up to design certain logos people can put on their pictures and videos to show where they are at. When the person enters the location area the logo will automatically become an option for them. Facilities do not necessarily need their own Snapchat accounts since the currents ones can perform most functions of Snapchat now.
Go to geofilters.snapchat.com to explore the different options for creating and setting the desired filter range.