Social Media Training for CBT

Today's Agenda  Why is Social Media Important to CBT's Success?  Survey Results & Social Assessment  Facebook  Importance of Facebook  Best Practices  CBT Action Items  LinkedIn  Importance of LinkedIn  Best Practices  CBT Action Items

 Makes your Brand more Searchable Online  Cost Effectively Increases your Reach  Word-of-Mouth on Steroids  Brings your Brand to Life  Creates an online community  Promotes Student & Community Engagement Why is Social Media Important?

CaseStudy: Show Me The Money $186,000 raised in 36 Hours!

CaseStudy: Game On!

CaseStudy:SummerFun! Summer Ticket Giveaway 200 tickets to 7 different concerts

The Most Important Rule in Social Media… Engage Entertain Educate

Results of Social Media Assessment

SurveySays…

SurveySays…

SurveySays…

SurveySays…

SurveySays… You must mark all sponsorships or promotions with #ad or similar

SurveySays…

SurveySays…

SurveySays…

SurveySays… No, you can only tag other business pages (that have allowed tagging)

SurveySays…

The Importance of Facebook  Over 1.44 billion monthly active Facebook users worldwide  936 million log on to Facebook daily  Age 25 to 34, at 29.7% of users, is the most common age demographic.  Average time spent per Facebook visit is 20 minutes.  50% of year-olds go on Facebook when they wake up. Statistically, Facebook is too big to ignore.

FacebookBestPractices PERSONAL PROFILEFAN PAGE PersonBusiness FriendsFans Ask someone to “Friend” youAsk someone to “Like” your Page No analytic dataFacebook Insights No widgetsCan embed widgets Max 5,000 FriendsUnlimited Fans May not be searchableIndexed in Search Engines Profile can be made privatePage is Public No tabsCreate Tabs Can tag people and companies in photosCan only tag businesses that allow tagging, not people. Log in with username and passwordMade Administrator, Curator or Manager Can only post as yourselfCan post as any Page that you manage, or as yourself

FacebookBestPractices The Anatomy of the Perfect FB Page Post  Use a Link (whenever possible)  Use an simple eye catching image (1200 x 627)  Do not leave the URL in the post  Use maximum 2 hashtags  Tag any business that is appropriate  Keep it short ( characters)  Try posting at non-peak hours  Ask questions and be positive

FacebookBestPractices

FacebookBestPractices The Anatomy of the Perfect FB Page Post

FacebookBestPractices The Shorter the Post, the Higher the Engagement

FacebookBestPractices Ride a Hashtag

FacebookBestPractices

FacebookBestPractices

FacebookBestPractices Content Strategy 1.Set Clear Measurable Goals Increase recruitment  Attendance at recruitment events  Setting appointments online  Referral program

FacebookBestPractices Content Strategy 2.Know your Audience  Current Students  Alumni  Prospective Students  Parents  Employers  Community

FacebookBestPractices Content Strategy 3.Identify their Needs New Students  College Life  Deadlines  Courses Available  Benefits & Services

FacebookBestPractices Content Strategy 4.Build Content Calendar CONTENT AUDIENCE NEEDS AIGA GOALS SELFIE CHALLENGE What is CBT to you? Take a picture with your favorite teacher, your favorite class or event with the hashtag #CBTBeMore. Showcases the student and makes it personal. Story Benefits Recruitment Engagement Align Audience’s Needs with your Goals

Editorial Calendar CONTENT TYPE AUDIENCE NEEDS AIGA GOALS AIGA – SELF PORTRAIT What is AIGA to you? Displays an image created by a member representing what AIGA represents to them. Showcases the designer and makes it personal. Story Benefits Membership Engagement 100 YEARS IN THE MAKING What is AIGA all about, FAQs, mission statement, etc. Alignment Accountability Awareness DESIGN 4 GOOD What is the program about, how to participate, show off the artwork created by the children, videos and images of the kids, etc. Visibility Alignment Benefits Promote Event Engagement Mentorship SPONSOR SPOTLIGHT Showcasing new sponsor, providing sponsor site links and logo Visibility Alignment Sponsor Leads Engagement JOIN US Detail an easy way to become a member online. ConvenienceMembership FEED THE CREATIVES An opportunity for a small business to post a design challenge to AIGA designers. Reponses will be posted on social channels; followers and fans select the winning post. Benefits Visibility Engagement Membership

CBTActionItems  Integrate all social media platforms with CBT marketing materials and promotions.  Outline the different audience content needs, and the department best suited to provide it.  Create an Editorial Calendar  Create a Content Calendar for the Month

LinkedIn Marketing 101

The Importance of LinkedIn  More than 350 million users  The professional social network  A search engine  Excellent source for employers and recruiters  Excellent way to connect with Alumni

LinkedInBestPractices

LinkedInBestPractices Set Your Measurable Goals Goals + Metrics  Increase brand visibilityIMPRESSIONS  Thought leadership + reach LIKES, COMMENTS, SHARES  Increase traffic to website CLICK THRUS  Generate qualified leadsOPT-INS Landing Pages

LinkedInBestPractices Metrics VISIBILITY  Number of Profile Views  Number of Connections ENGAGEMENT  Your Updates Views  Likes and comments on Updates COMPANY INSIGHTS  Page Statistics  Follower Statistics

LinkedInBestPractices Set Your Target Industry Revenue Gender Position Set Your Target Industry Revenue Gender Position Groups Advanced Search Groups Advanced Search

LinkedInBestPractices Groups Select 2-3 groups to engage in consistently Good amount of members Good amount of active members Quality of the membership & Interaction Identify top influencers Provide valuable content Landing Pages Opt-in to newsletter Register for an event Groups Select 2-3 groups to engage in consistently Good amount of members Good amount of active members Quality of the membership & Interaction Identify top influencers Provide valuable content Landing Pages Opt-in to newsletter Register for an event

LinkedInBestPractices

CBT Action Items  Sign up to LinkedIn for EducationLinkedIn for Education  Develop faculty’s LinkedIn profiles and link them to the University Page  Work on a Content Calendar for recruitment posts and alumni engagement

Social Media Training for CBT