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Social Media Training for CBT College

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Presentation on theme: "Social Media Training for CBT College"— Presentation transcript:

1 Social Media Training for CBT College
@CompassB

2 Today's Agenda Twitter Importance of Twitter Best Practices
CBT Action Items Instagram Importance of Instagram Today's Agenda

3 Engage Entertain Educate Remember…
The most important rule in social media Engage Entertain Educate

4 TWITTER MARKETING 101

5 The Importance of Twitter
100 Million Daily Users 1 Billion Accounts 284 Million Active Users 29% of Millennials (13-34) use Twitter 80% access it via a mobile device The Importance of Twitter

6 MONITOR THEN LEAD THE CONVERSATION
Your brand is already on Twitter… With or Without You Your customers… Your fans… Your competition… are already talking about you. MONITOR THEN LEAD THE CONVERSATION

7 How does Twitter Work for Business?
Customer Service Building a Community Generate a Buzz and Leads Reach people and brands directly that would not be possible otherwise

8 How does Twitter Work for Business?

9 Twitter Best Practices Twitter Vocabulary DM = direct message
RT = retweet FAV = favorite a tweet #FF = Follow Friday Hashtag = # Mention = tagging another user by adding symbol to the username

10 Twitter Best Practices CBT’s Game Plan Follow the right accounts
Optimize each post Listen and search Engage

11 Twitter Best Practices 1 Have a Follow Strategy FOLLOW
Your competition Your employees Your ambassadors Professional organizations Industry influencers

12 Twitter Best Practices What is an Influencer?
Key people who are at the center of their conversational networks. They start movements, create hashtags and populate the trending board. They tweet new information to a large network of followers, and those followers retweet that information. Pew Research Group and the Social Media Research Foundation

13 Twitter Best Practices

14 How do you find your Influencers?
Twitter Best Practices Twitter Analytics Klout Social Sprout Pew Research Group and the Social Media Research Foundation

15 What is an Influencer? Twitter Best Practices

16 Twitter Best Practices Have a Follow Strategy DO NOT FOLLOW
No egg pictures Follows / Follower ratio Too many retweets No favorite tweets or lists.

17 The Anatomy of the Perfect Tweet
2 The Anatomy of the Perfect Tweet Twitter Best Practices 100 characters max (for image and RT) Use hashtags when appropriate (max 2-3) Call to Action / Question Add an image Add a shortened link at the beginning of the Tweet Do not capitalize words (it is shouting) Avoid slang when possible

18 Ultimate Twitter Hack! Twitter Best Practices

19 No Period before @mention
Twitter Best Practices

20 Twitter Best Practices

21 3 Listen and Search Twitter Best Practices

22 Twitter Best Practices 4 Talk & Engage
Find and talk to prospective employers Find and talk to prospective sponsors Find and talk to prospective students online Monitor prospects behavior online Monitor staff’s behavior online Engage returning students

23 Talk & Engage Twitter Best Practices

24 INSTAGRAM MARKETING 101

25 An image-based mobile platform
300 Million Monthly Active Users 75 Million Daily Users 2.5 Billion Daily Likes (8,500 per sec) 70% of users check-in at least daily An image-based mobile platform The Importance of Instagram

26 Find the top hashtags on Iconosquare
Hashtags are the life blood of Instagram! Instagram Best Practices Find the top hashtags on Iconosquare

27 Instagram Best Practices

28 Pre-schedule your Posts
Instagram Best Practices Use your content calendar Include holidays, seasonal industry dates Use these apps to schedule: Latergram.me Hootsuite Use Flipogram.com to make videos

29 Use Brand Centric Content
Instagram Best Practices Use images to tell your brand’s story Use images to associate ideas and feelings with the brand Use logo and color pallet

30 Use Brand Centric Content
Instagram Best Practices

31 Reactive Storytelling
Instagram Best Practices Create an image based off a timely or unique event or insight Meme based images Pop culture based +

32 Reactive Storytelling
Instagram Best Practices

33 Instagram Best Practices Behind the Scenes
Give fans a inside look into your business Be more authentic Show the fan how it is done

34 Behind the Scenes Instagram Best Practices

35 User Generated Content
Instagram Best Practices When your brand and your fan meet Contests are great ways to generate UGCs in a unique and compelling way

36 User Generated Content
Instagram Best Practices

37 Social Media Training for CBT College
@CompassB

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