2. “ ”ing Facts Pinterest is the 3rd most popular social networking site in the world Over 4 million unique visitors daily Since May 2011, the number of total unique visitors has increased by 2,702.2 percent Over 80 percent of pins are actually re-pins, rather than brand new content The average time spent on Pinterest is 15.8 minutes

3. Demographics 80 percent of Pinterest users are female 50 percent of users have children Pinterest users in the US are most likely to live in the midwestern states 30% of users are between 25-34 years old The average income of Pinterest users is $100,000+

4. Getting the most from For maximum exposure, use the name of your blog rather than your own name Always put as much information as possible in your profile about your blog Always put the URL of your site in your profile Connect your Pinterest account with your Facebook and Twitter pages Setting up your account:

5. Basics Pin: an image added to Pinterest with a link back to it’s source Board: where you organize your pins by topic Repin: adding an image you find on Pinterest to your own boards

6. Setting Up Your Boards Put your blog name in the title of your boards The more boards you have, the more exposure Pinterest will give you Name your boards creatively Spread out your pinning across all of your boards Boards show up in search engines, not individual pins. Make your boards as detailed as possible. Update your boards on a regular basis

7. Putting to Use Every single post MUST HAVE a button Wordpress has a plug-in that will automatically add a “Pin It” button to your posts Pin every single post Put your blog’s URL in each pin’s description Keep your descriptions short, clear and precise Use keywords in your descriptions so people can find your pin or board when they search

8. A Picture is worth1000 words Every post needs to have a picture Touch pictures up using free sites like PicMonkey.com or iPiccy.com Add a watermark to your pictures Add words to your pictures If you have old posts with bad pictures, re-do them and re-pin them

9. If you don’t have pictures, go to sites like Wylio.com who have free pictures for bloggers If you don’t have a picture for your post, create a graphic image with words to describe it

10. When to Pin Stay active on Pinterest. Pin at different times of day to reach different audiences. Schedule pins on Pingraphy.com The best time to pin in the afternoon is between 2-4 p.m. The best time to pin in the evening is between 8 p.m.-1:00 a.m. Cater to your demographic

11. Improving SEO with Share unique content Build backlinks. Search engines create page rankings by taking into account how many outside links lead people to your site. Use specific keywords to help viewers find your pins. Using keywords frequently will increase your page rank when those words are used. Use the “Pin It” button. The “Pin It” button allows readers to easily add your pin to their boards. Categorize your pins Hashtags work! Use them on every item you pin. Use hashtags and keywords in your pins to increase visibility and exposure.

12. Growing Traffic through Create groups with other bloggers to pin each others’ posts. Everyone has different followers! Comment on other pins Use giveaways, such as “Pin It to Win It” to increase engagement Pin consistently. Don’t pin too many things at once to avoid flooding others’ feeds.

13. What to Pin Pin every post Pin things from other blogs and websites so your boards aren’t only your content Pin things you like! Your readers want to connect with you on a personal level. Find out what people are pinning from your website by using www.pinterest.com/source/YourWebsite.com www.pinterest.com/source/YourWebsite.com {Replace with your URL}

14. Tracking Success Reachli.com provides you with analytics around each item you pin, making it easy to see the reach of all of your pins. Repinly.com helps you keep track of the biggest Pinterest accounts and learn why they are doing so well. Pinfluencer.com allows you to track your competition in addition to seeing users who actively engage with your brand.