Women in Investing Network of Philadelphia LinkedIn Workshop – Your Best Profile and Why It’s So Important! Presented by:Jen Gerney Molly Linhart Date:April 17 th, 2012

Introduction to Social Media >3>3 Importance and Visibility of LinkedIn >6>6 How to Build the Best Profile >9>9 Privacy Settings >14 LinkedIn Etiquette >17 Secondary Offerings >19 Recruiter Perspective on LinkedIn >23 Discussion 2

Introduction to Social Media

What is Social Media? ▫Put simply, social media is digital media used to communicate and share information electronically Why is it important? ▫Social media is a tool that helps you stay relevant and informed ▫It can be used as an effective strategy for individuals and organizations to achieve their objectives-it is fast, easy and in most cases free to create and share content “David Sacks, CEO of Yammer: ‘‘Information is power used to mean that hoarding information gave you power: Now we’re seeing that sharing information is power: The more you can share, the more you can help other people – and the more it becomes apparent you're an expert and a valuable employee.” 4

Introduction to Social Media Why is it terrifying? ▫Crammed  Solution: focus on the top 3 sources you find useful, feel free to reach out to us for recommendations. ▫Overwhelming  Solution: ask for help! ▫The etiquette isn’t clearly defined  Solution: stay on the safe side and check security settings. If you’re unsure about something being appropriate, simply don’t do it. Browse your settings or ask for help to double check that content is contained. ▫Always evolving  Solution: ask social media experts for updates. Just using these tools regularly will keep you up to date. ▫Horror stories  Solution: use these as reminders of what not to do, use your best judgment and if anything feels uncomfortable, again refer back to etiquette. 5

Importance and Visibility of LinkedIn

What is LinkedIn? ▫Powerful online networking site ▫LinkedIn takes your professional network online ▫Currently, more than 150 million professionals are on LinkedIn ▫Represents 170 industries and over 200 countries/territories – with a rate of 2 people per second joining! What are the benefits of using LinkedIn? ▫Marketing tool for oneself and one’s firm ▫Networking tool - the entire LinkedIn database is accessible from your mobile device ▫Database of names and resume details ▫InMail service ▫“LinkedIn Today”: Headlines 7

What are your networking abilities? ▫Your network consists of your connections and your connections’ connections and the people they know YOU--- 1 st degree--- 2 nd degree--- 3 rd degree ▫Educational Alumni Networks ▫Professional networks ▫Blogs on LinkedIn ▫“People you may know” Video 8

How to Build the Best Profile

Get the Most out of Your Profile 10 Own a profile that that truly represents you Ensure your connections represent your “real-world” network Leverage the power of your LinkedIn network!

Only 78 connections No job history or role descriptions No picture 11

12

Tips for making a Robust Profile 13 Professional Picture Large Network Complete Job History and Education Member of Groups Robust Profile!

Privacy Settings

15 Hover over your name and click on “Settings”

Privacy Settings Key things to change: ▫Profile:  Turn on/off activity broadcasts  Select who can see your activity feed  Select what others see when you’ve viewed their profile (Anonymous vs. Anonymous profile characteristics)  Your public profile ▫ Preferences:  s  LinkedIn Communications ▫Groups, Companies & Applications:  Frequency of group digest s  Turn on/off data sharing with 3 rd party applications Check back periodically! 16

LinkedIn Etiquette

LinkedIn Network Find and be found! ▫Importance of first-degree connections Building out your network ▫Add Connections  See Who You Already Know on LinkedIn ▫People You May Know function ▫Groups ▫Signature Block Etiquette ▫Connect only with people you know?  One reason not to connect with too many unknowns ▫Add shortly after contact ▫Personalizing connection requests ▫Not accepting certain requests and un-connecting ▫Status updates 18

Secondary Offerings

Homepage Offerings 20

The Value of Groups The Value of Group Affinity on LinkedIn Connect and network with people in similar industries/roles View job postings aligned with your interests Post jobs targeting specific people Engage in discussions with other group members Share information with other group members 21

Applications – Company Buzz 22

Recruiter Perspective on LinkedIn

Recruiter Perspective We will look you up! Growing source for identifying contacts What we like to see: ▫Job progression (titles, promotions) ▫Education ▫Accurate dates ▫Content for each role ▫No typos! ▫Be honest! How to be found: ▫Connections/Groups ▫Keywords Impressions: ▫Relevant ▫Current 24

25