SOCIAL MEDIA TRAINING! FOR IMAMS How to use this effectively for Propagation of Islam.

Let me outline this.. 1) Social Media: Why? 2) Create a Social Media Strategy 3) Use the Right Social Media Tools 4) Some Helpful tips!

What is social media? SOCIAL MEDIA IS AN UMBRELLA TERM THAT DEFINES THE VARIOUS ACTIVITIES THAT INTEGRATE TECHNOLOGY, SOCIAL INTERACTION, AND THE CONSTRUCTION OF WORDS, PICTURES, VIDEOS AND AUDIO.

What is social media good for?  Tell the daily story of UMYDF  Be your own media outlet  Introduce ideas, subtle changes and plans  Foster creative competition  Turn your subject matter experts into thought leaders  Publish official statements & documents  Rumor control  Feedback through comments – answer questions  Be interesting and useful to your community  Rich media storytelling through Photo and video

How NOT to do SM

Define what you are doing 1. Outline Your Objectives 2. Define Your Audience(s) 3. Social Media Content 4. Determine Integration Points 5. Culture Change and Adaptation? 6. Policy / Protocols 7. Choose Social Channels (Tools & Tactics) 8. Capacity and Commitment 9. Social Media Systems 10. Measurement

Your persona Here’s a sample persona checklist. The precise details you’ll want to include depend on your organization’s marketing. Are you aiming to increase use of a new resource, motivating volunteers for your programing or build the number of students choiceing in to the district? No matter your goals, here’s what you’ll want to include in your personas:  A one to two page narrative profile, for each persona.  A few fictional details about the persona’s life—an interest or a habit—that makes each person unique and memorable. When you start here, the hypothetical constructs spring to life.  Brief outline of a daily work day or day at home (depends on who you are trying to reach), including specific details, likes and dislikes.  Name, age, photo and personal information.  Work environments if you’re trying to reach professionals, rather than individuals, including length of time in the job, professional development habits (if marketing services such as training for social workers on public benefits), information- seeking habits and favorite resources, personal and professional goals, colleagues with whom the persona works most closely, etc.  Personal and professional goals.

Picking your Channels  Work on your LINKED IN profile  Create your FACEBOOK fan page  Share great links on your TWITTER  Publish content on your BLOG

Connecting content with partners

Your Hub Website Twitter Facebook YouTube Flickr

Facebook ?

Facebook!  Facebook pages are not Profile pages  Curate your content  Images are important!  Useful, quick consistent  Ask for fans

Celebration :D Interact with your followers by using media rich content, showcasing your interaction with them.

Tweet Tweet!

How [not] to use it..  Don’t talk down to other users  Don’t share detailed personal information  Quality not Quantity

Correct use!  Connect with anyone who will listen  Figure out what your ‘personality’ is  Interact with other use

YouTube - Video

Strategy

Schedules Daily Status update Interaction + Contribution to forums/community Weekly Events Photos Video Monthly Content update

Integrate your Social Media!  Link your Facebook to your twitter  Facebook & Twitter plugins on your website  Links on your printed material  Links on your blog

Setting Expectations  Have a goal each time you log on:  Connect: Send a message or add a friend  Respond! Reply to those tweets or messages  Be proactive & contribute to the community  Consistency over frequency!  Don’t overanalyze  Be productive!

So, what about ROI?

The Relationships are the Return!

 Assets: bring everything you have to Social Media  Take people BEHIND the scenes  Compelling Content  Dialogue!  Effort, more time in, more results out!  Google love SM  Incentives  Join the right groups

 Listen, listen, listen- places such as Tweetdeck, Hootsuite, technorati & Socialmetion offer great ways to track your SM progress SEE THOSE RESULTS!  Set correct boundaries for your SM team!  Offline! You can organise to meet your fans in a public place at a professional event!  Be Proactive!  Understand your Audience!

Social Media Excellence!

ZERO TOLERANCE ZERO EXCUSES

QUESTIONS ?

Jazaa’akallahu Khaira