1. SOCIAL MEDIA
Etimesgut Halk Eğitim Merkezi - Ankara

2. Definition
Wikipedia defines as “computer-mediated tools that allow people to create, share or exchange information, ideas, and pictures/videos in virtual communities andnetworks”

3. Social Media Platforms

4. Facebook - an online social utility that connects people and organizations with friends and others who work, study, live, and engage around them. People use Facebook to keep up with friends, to share links, to share photos and videos of themselves and their friends, and to learn more about people and organizations
2. Twitter — a micro-blogging and social utility service that allows its users to send and read messages known as tweets, text-based posts of no more than 140 characters. People use twitter to share and view links, pictures, videos, opinions, news, professional information, personal status and more.

5. 3. LinkedIn — a business-oriented online social utility that allows users to strengthen and extend one’s existing network of trusted contacts.
4. Google+ — an integrated social platform that dovetails with YouTube, Gmail and other Google services. Users can network with each other via Circles and engage in conversations via comments or +1s.

6. 5. Instagram — a photo sharing network that allows users to upload photos taken with a phone or tablet and apply special image filters through the app.
6. Foursquare — lets your friends know where you are and for you to know where they are. You can also collect points, prizes and "badges."

7. 7. Blog  — an online site short for “web log” that allows an individual or group to share a running log of personal insights, writings, events, news, and more.
8. YouTube — a video sharing website on which users can view, upload, and share videos and comments on other’s videos.
9. Flickr — a photo sharing website on which users can view, upload, and share photos. Popular place for storing photos that are linked to from blogs and other social media utilities.

8. Choosing Your Tools Tool Audience Why They Use It What to Give Them
Blog
Peers, people interested in your hospital
Learn more about the topic, get your perspective
In-depth analysis, updates, insights
Twitter
People who want info/networking/
stimulation
Meet interesting people, build relationships, news
Provide value, give interesting things they can share
Facebook
People who want to be social with friends and family
Keep in touch, express brand/cause affiliations
Show their family/friends what they care about
LinkedIn
Professionals - colleagues in same field
Professional networking, info sharing
Help them do their jobs better, answer Qs
YouTube
People who want to see/experience the topic
Entertainment, learning, visualization
Stories of patients, staff, programs

9. Campaigns
A well-executed social media marketing campaign can be a highly effective

10. 4 Steps to a Successful Social Media Campaign

11. 1. Know your customer

12. 2. Set your target

13. 3.

14. 4. Monitor

15. Purposes and Tactics Overall purpose of social media: Awarenes
Sales & drive traffic
Customer service
Research
Loyalty and retention

16. Marketing Techniques &Strategies
Choose the Right Social Media Sites

17. Marketing Techniques &Strategies
Use a video
Use Pictures and Infographics

18. Marketing Techniques &Strategies
Offer Discount Coupons without Asking for Promotion in Return

19. Marketing Techniques &Strategies
Network with Others and use Cross-Promotion
Schedule Your Posts

20. Social Media Tools 1. Engagement Tools & Account Management Tools
hootesuite
Sprout social
Seesmic
Tweetdeck

21. Hootsuite

22. TweetDeck

23. 2. Social Media Monitoring and Analysis Tools
Social mention
Addictomatic
Kurrently

24. 3. Professional Listening Tools
Radian6
Alterian SM2
And many other paid tools such as Lithium,Meltwater, Trackur, etc.

25. 4. Other tools
Klout
Google analytics
Tube Moghul