1. Facebook, Twitter & Dot What? Social Media Primer Aprill O. Turner Communications & Media Relations Director Campaign for Youth Justice

2. Overview of Today’s Session  The Case for Social Media : Why it Is Important to our work;  Using social media strategically;  Which social media platforms are most useful;  Social media & time management;  Social media & measurement;  Social media resources;  Promoting your social media platforms;  Question & Answer

3.  Eliminate the third party  Cost effective;  It’s quick;  Good for fundraising & friend-raising;  New opportunities to listen, engage, and monitor our progress;  We have little choice. Why Social Media Is Important To Our Work

4. Creating A Social Media Strategy  Clarify your main goals and your social media objectives – what are the actions and outcomes you want to achieve?  Decide what to use - Research and evaluate where your supporters are most likely to be online and channel resources there;  Evaluate what time and resources are available to you and your team;  Determine how you will measure your effectiveness.

5. How Media Consumption is Changing - Pew Research Center’s Project for Excellence in Journalism

6. Social Media Today

7. What Social Media To Use? --Jeff Bullas, 2013

8. Social Media By the Numbers Facebook use  900 million active members, 526 million of which log into Facebook every day;  65% of U.S. adults have a Facebook account  YouTube use  120 billion videos are viewed per month Twitter use  About 500 million Twitter accounts send over 5 billion tweets per month --PEW

9.  Use photos, links, videos and other rich media in your posts;  Profile pictures matter/ Switch up your cover Image once a quarter;  Who you know gets noticed;  Content on top wins;  Utilize the “Events” feature to promote your events;  Don’t over use hashtags;  Erase Url’s  Monitor for questions and respond regularly.

10.  Complete your profile with a photo, description, background, cover photo, website URL and any relevant hashtags;  Utilize #hashtags but double check they work;  Create messages that are less than 140 chachters, so it can be Retweeted;  Shout out your friends and partners;  Actively engage with your audience.

11.  Record and Live Stream your events to create content;  Make sure your videos have the correct meta data included (video titles, tags and complete descriptions);  A good title should include: What the video is about, where it took place, and the date;  Share your videos on your website or other social media platforms;  Get creative LINK- http://www.youtube.com/watch?v=r4R2AorZrTQ&feature=c4- overview-vl&list=PLnzbsl0TETDeFHaM32SgCfSwoa0MC5CHG http://www.youtube.com/watch?v=r4R2AorZrTQ&feature=c4- overview-vl&list=PLnzbsl0TETDeFHaM32SgCfSwoa0MC5CHGhttp://www.youtube.com/watch?v=r4R2AorZrTQ&feature=c4- overview-vl&list=PLnzbsl0TETDeFHaM32SgCfSwoa0MC5CHG

12.  No need to reinvent the wheel - what you share can be your visual images from FB, and Instragram;  Let your hair down;  Build friends, follow like-minded Pinners;  Raise some funds- i.e. silent auctions,

14.  Great place to meet people/ groups with similar interests;  Great place to find volunteers;  Linked In also has status updates, can automatically feed from another social media platform;  Requires little maintenance;  Include a way to contact your org;  Note: You will get solicitations.

15.   Be the Expert;   Make it Pertinent;   Include Useful Information;   Make it Engaging:   Spark Discussion;   Ensure appropriate Length

16.  Establish an account with the same handle as your twitter account;  Complete your profile with a photo, description and website address;  Utilize hashtags.  Promote your content by reposting on other social channels;  This content can be almost identical to your Pinterst content.

17. Infoghraphics & Memes

19.  Very similar to Facebook;  Cross Promote  Google Product

20.  Use your logo and and be consistent with imagery across all channels;  Fully complete your channel profile to give off a professional image;  Be consistent in naming your channels as much as possible-  @splcenter on Twitter & Instagram  Cross platforms pushes (Instagram > Twitter) works on both platforms. Branding Your Social Media

21. Engaging Your Audience  Actively monitor your social media channels to engage with your community.  Ask questions  Post consistently  Like and comment on posts on Facebook  Favorite and Re-Tweet on Twitter  Follow #Hashtags that make sense  Like and/or comment on photos on Instagram

22. Social Media & Time Management  Manage Your Time Wisely - Decide up front how much time you can spend on this:  Pre-write your posts/ make a calendar  Schedule your social media  Don’t obsesses over the small stuff  Have other’s help you  Steal stuff  Have your social media accessible to you  Create ONCE and repost everywhere else

23. Measurement  Set a realistic goal;  Hashtags are measuring tools;  Use analytic software, ie. HootSuite, TweetDeck, Facebook Admin Page, TweetReach;  Use time as your benchmark

24. TweetReach Example

25. Facbook Admin Page

26. HootSuite Example

27. Resources  Save Time: TweetDeck & Hootsuite  Get Visual : Imgur, LiveMeme, QuickMeme, PinWords  Measure it: Facebook- Admin Page, TweetReach, Hootsuite & TweetDeck can also measure  Stay Informed; Mashable, Social Media Today, Alltop

28. Promote Your Social Media  Establish an account with the same handle as your twitter account.  Complete your profile with a photo, description and website address.  Utilize hashtags.  Promote your content by reposting on other social channels.  Engage with your community.

29. Question & Answer