2. Nicole Steen-Dutton, ClickDimensions
B2B Social Marketing
Nicole Steen-Dutton,
ClickDimensions
#CollaborateCanada

3. Today’s Agenda Brief intro to ClickDimensions Why social?
How is B2B social different?
Tools for social marketing and social engagement
Demo
Q&A

4. About ClickDimensions

5. Marketing Automation Email Marketing Web Intelligence Lead Scoring
Campaign Automation
SMS Messaging
Reporting
Form Capture
Surveys
Landing Pages
Social Marketing
Event Management
Training & Support

6. Why ClickDimensions? FULLY NATIVE FULLY SUPPORTED FULLY COMMITTED
ClickDimensions wasn’t adapted for the Microsoft ecosystem. It was created for it.
FULLY SUPPORTED
ClickDimensions is full-service, not self-service. Available 24/7, our expert onboarding, training and support teams ensure that you get started and get results quickly.
FULLY COMMITTED
Only ClickDimensions devotes 100% of our efforts to marketing automation for Dynamics users.

7. Why Social?

8. are active on social media
Demand For Social
2.8 billion
people worldwide
are active on social media
We Are Social
More than 1/3
of internet users go to social media when they are looking for more information about a product or brand
GlobalWebIndex
67%
of consumers have used a company’s social media sites for customer service
J.D. Power

9. Benefits of Social Marketing
Brand awareness Customers can find and connect with your brand Brand loyalty Join in conversations and engage with customers Increased website traffic Attract more inbound traffic through social links Customer insights Through social listening, find out who your customers are and what interests them
Customer experience
Customers will engage with your company through social media – give them a positive experience
Lead generation and sales
Use social listening and social research to identify and convert leads
Omni-channel campaigns
Social media messages reinforce your messaging on other channels like web or

10. B2B Social

11. B2B Marketers Are Diving Into Social
81% of marketers
have integrated social media and traditional marketing activities
Social Media Examiner
93% of B2B marketers
use social media as a content marketing tactic
Content Marketing Institute

12. Social Platform Use: B2B vs B2C Brands

13. B2B Social Marketing is Different
With all the investment in B2B social media, it’s still very hard to measure the real business results
Shares, likes, retweets, followers and comments are good for brand measurement, but don’t show any real value
B2B marketers need to measure ROI, lead attribution, pipeline contribution
86% of marketers want to know how to measure their return on investment for social media activities
Social Media Examiner

14. Tools For Social Media

15. Social Links and Social Sharing
Let recipients quickly find your social profiles with social links in your marketing
Allow recipients to share your s on their social pages using social sharing

16. Social Postings
Add text and images, and schedule posts for a specific date and time
Post from inside Dynamics 365 to:
Facebook
Twitter
LinkedIn
Google+
Track lead’s social interactions for use in:
scoring
segmentation
campaign automation
lead source attribution
Core posting and tracking functionality available to all ClickDimensions users (Standard and above)

17. Social Engagment
All the social features you need in one integrated platform
PUBLISH Schedule content distribution in advance for any day or time to multiple social profiles and networks
LISTEN Stay on top of social conversations and engage in them with social listening
MEASURE See results for clicks, conversions and engagement for every post, message and source. Use those interactions to drive scoring, segmentation, campaign automation and lead source attribution
AMPLIFY Leverage your employees’ and advocates’ social reach
COLLABORATE Assign team members to selected campaigns and social profiles and easily manage cross-functional roles
CURATE Discover and share content to increase engagement and position your company as a thought-leader

18. Designer for the Unique Needs of B2B Social Marketing
Intelligent scheduling
Efficiently schedule and manage content across a range of profiles and networks
Content curation
Source content that can be used in your social campaigns
Integrated with CD and Dynamics
Move beyond vanity metrics such as likes, clicks and shares and show true impact on revenue and the sales pipeline
Create better campaigns
Use a lead’s social activity in scoring, segmentation, campaign automation and lead source attribution
Social Advocacy
Empower your colleagues and partners to amplify your efforts, creating more reach with less effort.

19. Demo

20. For More About B2B Social
Visit to download our free eBook:
The B2B Marketer’s Guide to Social Media Success

21. Questions

22. Social Engagement Packages
Embedded Free (Standard and up)
5 Social Profiles
Social posting from CRM
Track social activity for use in scoring, segmentation, campaign automation and lead source attribution
Standard $250 per month
3 Users
20 Social Profiles
Publishing
Analytics
Bulk scheduling
Content curation
Social Listening
Integrations
Professional $600 per month
5 Users
50 Profiles
Standard features, plus:
Social Advocacy (5 Advocates)
A-la-carte add-ons
Customer care
Team management, workflows

23. Add-Ons (available in Professional package only)
Additional Users
Per user: $50/month
No limit on users
Advocacy Boards
Additional boards allow for separation of content between teams
Per board: $500/month
Additional Advocates
Packages of additional advocates available
$100-$6,000 per month
Teams
Enable teams in social publishing
$350-$800/month
Social Customer Care
Inbound social messages assigned to users for follow-up
$535/month
Twitter Insights
Additional Twitter analytics
Per profile: $100/month

24. Thank You Clickdimensions.com Sales@clickdimensions.com
Twitter.com/clickdimensions
#CollaborateCanada