242/102/49 0/51/59 181/172/166 Primary colors 248/152/29 PMS 172 PMS 137 PMS 546 PMS /206/ /227/ /129/123 Secondary colors 114/181/204 PMS 148 PMS 7458 PMS 7457 PMS /79/75 PMS /166/143 PMS 487 © 2010 MediaMind Technologies Inc. | All rights reserved Excel Import Limor Nadav-Greenberg| Solution Specialist January 2011 Smart Versioning Pro

© 2010 MediaMind Technologies Inc. | All rights reserved Mass Targeting Case Study: BMW Campaign Animation if needed Is “Fade - very fast”

© 2010 MediaMind Technologies Inc. | All rights reserved Case Study: BMW Campaign Campaign requirements: Year-long national campaign. Targeting requirements: All users should be exposed to all of BMW car models (Series 3, Series 5, Series 7, Z4…) People from each state should be directed to the local dealership’s site People from each state should see the tax information that is relevant to their state

© 2010 MediaMind Technologies Inc. | All rights reserved Case Study: BMW Campaign Current solution required: 53 Campaigns! (due to invoice limitations) Over 6,600 placements (Different placements for each state) Over 1400 original (master) ads created manually through SV! (53 regions X Rich & Std X 7 banner sizes X 4 Products) Thousands of ad copies.

© 2010 MediaMind Technologies Inc. | All rights reserved Imagine what it would be like to set up and manage such a campaign… Boxes graphic is a single separate element placed on top of picture and groups

© 2010 MediaMind Technologies Inc. | All rights reserved Smart Versioning – Current Solution Image Each creative versions is represented with a different ad Image Text Smart Ad Text AD 1 AD 2 AD 1500 …..

© 2010 MediaMind Technologies Inc. | All rights reserved Smart Versioning Pro Image Text Smart Ad

© 2010 MediaMind Technologies Inc. | All rights reserved

SVP Workflow 1.Upload SV Ad from Workshop (V 4.2 and up) 1

© 2010 MediaMind Technologies Inc. | All rights reserved New Smart Versioning Features ▸ Text Smart Item: ▸ Warn the user when the text value exceeds a certain amount of characters. ▸ Image\SWF\Video\Sound: ▸ Allow to define an external URL as a value. 1

© 2010 MediaMind Technologies Inc. | All rights reserved ▸ Image\SWF Smart Items: ▸ Warn the user when the image\SWF file exceeds a certain size. ▸ Allow automatically resize of the image\SWF file to a specific size. New Smart Versioning Features 1

© 2010 MediaMind Technologies Inc. | All rights reserved SVP Workflow 1.Upload SV Ad from Workshop (V 4.2 and up) 2.Switch to “Multiple Versions” 12

© 2010 MediaMind Technologies Inc. | All rights reserved Multiple Versions View ▸ Product Name ▸ Smart Item Values ▸ Clickthrough 2

© 2010 MediaMind Technologies Inc. | All rights reserved SVP Workflow 1.Upload SV Ad from Workshop (V 4.2 and up) 2.Switch to “Multiple Versions” 3.Populate Versions: 1. Import Excel File 2. Subscribe to data feed 123

© 2010 MediaMind Technologies Inc. | All rights reserved Excel Import Animation is first set to “Appear” then “Grow/Shrink - Fast” set “With Previous” Boxes graphic is a single separate element placed on top of picture and groups Logo with white text place on top © 2010 MediaMind Technologies Inc | All rights reserved

© 2010 MediaMind Technologies Inc. | All rights reserved Excel - Export ▸ Set the relevant settings that would be available through the excel file.

© 2010 MediaMind Technologies Inc. | All rights reserved Excel – Smart Items Asset related smart items must refer to an additional asset in the ad. External URL's and text smart items are entered as is.

© 2010 MediaMind Technologies Inc. | All rights reserved Excel – Clickthrough & Tracking Clickthrough can be defined for each version. 3 rd party tracking (Impressions and Clickthrough) can be assigned for each version.

© 2010 MediaMind Technologies Inc. | All rights reserved Excel Export – Rotation Rotation Method: Even Distribution, Weighted and Auto Optimization.

© 2010 MediaMind Technologies Inc. | All rights reserved Excel Export – Rotation Start and End time can be set foe each version (Dates or Hours). Weight can be assigned in combination with time as well.

© 2010 MediaMind Technologies Inc. | All rights reserved Smart Versioning Pro – Targeting People From: NY People From: LA The end user will get an ad version that matches his target audience. Image Text Smart Ad NY Versions LA Versions

© 2010 MediaMind Technologies Inc. | All rights reserved Smart Versioning Pro – Optimization People From: NY People From: LA Image Text Smart Ad NY Versions LA Versions The optimization can be applied on the version’s level.

© 2010 MediaMind Technologies Inc. | All rights reserved Excel Export – Target Audiences Targeting: Target audiences can be assigned to each version.

© 2010 MediaMind Technologies Inc. | All rights reserved Targeted Placements Segment different creative versions to different placements When buying targeted media. Mass Versioning Ad LA DC NY LA DC NY

© 2010 MediaMind Technologies Inc. | All rights reserved Excel Export – Targeted Placements Targeting: Targeted placements classification can be assigned to each version.

© 2010 MediaMind Technologies Inc. | All rights reserved Excel – Dynamic Retargeting Available to setup for each version (assuming the campaign's advertiser has such implementation).

© 2010 MediaMind Technologies Inc. | All rights reserved SVP Goals: Provide an easy way to produce, serve and optimize personalized ads while leveraging user data from multiple sources. Question How many SVP ads would we need for the BMW Campaign? Reminder: Today we have 1484 ads (53 regions X Rich & Std X 7 banner sizes X 4 Products)

© 2010 MediaMind Technologies Inc. | All rights reserved Boxes graphic is a single separate element placed on top of picture and groups Logo with white text place on top ALL LARGE TEXT Make sure the Character spacing is set to “tight” or “very tight” And make sure ALL lowercase © 2010 MediaMind Technologies Inc | All rights reserved Avoid using the Glow effect on large texts. Instead, use Drop Shadow, with 75%-80% opacity. Use mildly and sparingly… Thanks!

© 2010 MediaMind Technologies Inc. | All rights reserved Q&A

© 2010 MediaMind Technologies Inc. | All rights reserved Thank you!