1. 242/102/49 0/51/59 181/172/166 Primary colors 248/152/29 PMS 172 PMS 137 PMS 546 PMS 407 251/206/146 202/227/233 141/129/123 Secondary colors 114/181/204 PMS 148 PMS 7458 PMS 7457 PMS 409 93/79/75 PMS 411 233/166/143 PMS 487 © 2010 MediaMind Technologies Inc. | All rights reserved Shelley Hen | Solution Specialist January 2011 MediaMind Smart Planning Getting Started Guide

2. 242/102/49 0/51/59 181/172/166 Primary colors 248/152/29 PMS 172 PMS 137 PMS 546 PMS 407 251/206/146 202/227/233 141/129/123 Secondary colors 114/181/204 PMS 148 PMS 7458 PMS 7457 PMS 409 93/79/75 PMS 411 233/166/143 PMS 487 © 2010 MediaMind Technologies Inc. | All rights reserved

3. 242/102/49 0/51/59 181/172/166 Primary colors 248/152/29 PMS 172 PMS 137 PMS 546 PMS 407 251/206/146 202/227/233 141/129/123 Secondary colors 114/181/204 PMS 148 PMS 7458 PMS 7457 PMS 409 93/79/75 PMS 411 233/166/143 PMS 487 © 2010 MediaMind Technologies Inc. | All rights reserved Smart Planning Offering ▸ Research (Planning) Get a comprehensive understanding of thousands of sites and advertisers, and tens of thousands of site sections Provides site performance and spend benchmarks based on historical data See site ratings based on feedback from planners Get insights into site data using different visual aids ▸ Buying Streamline the entire media buy process Create and send RFPs, receive proposals Integrated historical data Digital signing of IOs Flexible module supporting different negotiation processes Ad server agnostic Publisher friendly Animation if needed Is “Fade - very fast”

4. © 2010 MediaMind Technologies Inc. | All rights reserved Research Module

5. © 2010 MediaMind Technologies Inc. | All rights reserved The Research Process Filter & search Review the sites’ results Drill into site details & ratings Select sites & save your research Assign sites to a campaign Begin negotiation

6. © 2010 MediaMind Technologies Inc. | All rights reserved How Do We Get There? From left menu From an existing Research From the Campaign flow  Smart Planning tab Opens the research module with option to assign sites directly to this campaign  Create New Research is accessible from a few locations and opens in a new browser window

7. © 2010 MediaMind Technologies Inc. | All rights reserved MediaMind Research Module Get better site candidates for your media plan, based on past performance and historical media costs Search based on historical performance data for sites and sections used in past MediaMind campaigns, across agencies and advertisers, and historical media costs from your agency only Filters and search criteria List of Returned Sites Check the best sites in the Research tab to add them to the Selected Sites tab

8. © 2010 MediaMind Technologies Inc. | All rights reserved Filters and Search Criteria Verticals associated with your advertiser - can be more than one Search according to specific date ranges, a market, sites or sections. Choose your source data Search for sites based on media cost data, as set up for placements in past campaigns, or according to effective cost metrics Search according to ad media types/ ad formats used in past campaigns

9. © 2010 MediaMind Technologies Inc. | All rights reserved Search for sites based on media cost data, as set up for placements in past campaigns, or according to effective cost metrics Filters and Search Criteria Cont. Search according to campaign objectives and audiences as classified by planners for past campaigns Provides shared insights from your peers

10. © 2010 MediaMind Technologies Inc. | All rights reserved Analyze Sites Using Different Views

11. © 2010 MediaMind Technologies Inc. | All rights reserved Site Details and Rating  Click on the site’s name to see more site details 5-star aggregated rating as entered by planners from different agencies for site’s service level Overall Site Performance, unfiltered and compared with the market benchmark Top 10 most visited sites, overlapping with this site. This data is based on the number of unique users who viewed the campaign across several sites.

12. © 2010 MediaMind Technologies Inc. | All rights reserved Selected Sites  Let’s you save selected sites and sections as a consideration set, for negotiation in this campaign  Includes all functionality as in the Research tab (Export to Excel, Sort, Customize view, Table/bar/bubble graphs)  Includes the performance from the Research Tab

13. © 2010 MediaMind Technologies Inc. | All rights reserved Saving Your Research Save Research for later use or save existing one with a new name

14. © 2010 MediaMind Technologies Inc. | All rights reserved Opening a Saved Research  Let’s you open a saved research  Available from left menu and Research module Share research with colleagues

15. © 2010 MediaMind Technologies Inc. | All rights reserved Assign Sites to a Campaign Assign relevant sites and sections to the campaign, to start the negotiation phase Select the Advertiser and Campaign. Option to create new campaign The assigned sites will be added to the Smart Planning tab in the selected campaign  Let’s you add relevant sites and sections to a campaign, and start the negotiation process with them

16. © 2010 MediaMind Technologies Inc. | All rights reserved Start Negotiating in the Buying Module

17. © 2010 MediaMind Technologies Inc. | All rights reserved Buying Module

18. © 2010 MediaMind Technologies Inc. | All rights reserved Research Search for sites best suited to campaign goals Add Sites Add sites to the negotiation phase Overview of site’s buying progress Send RFPs to publishers Formal standard RFP form Requested placements Receive proposals from publishers Publisher can upload proposal Negotiation Draft Media Plan Sign IO with publisher Electronic signature MediaMind Buying Module  Smart Planning was added as a 3 rd tab in the Campaign flow  Streamlines the buying-trafficking-analysis process  Includes all buying and negotiation options  A flexible process lets you work according to your preferred workflow- no mandatory steps

19. © 2010 MediaMind Technologies Inc. | All rights reserved Add site options: One by one From saved research From existing campaign Create RFP Option to select one site and create RFP for it Allows selecting more than one Sites Overview Tab

20. © 2010 MediaMind Technologies Inc. | All rights reserved Different Ways to Create New RFP(s) From RFP tab Create single RFP or multiple From Sites Overview tab, create RFP For one site by selecting it from list For more than one by selecting them from list Create an empty RFP and enter the site details later on

21. © 2010 MediaMind Technologies Inc. | All rights reserved RFP Form Budget assigned for this site Currency according to account settings Option to have more than one budget level Due date to submit proposal and Special instructions By default- includes instructions regarding the proposal Excel template Objectives and Audience according to the campaign brief Populated automatically from the campaign setup Option to change and add more info

22. © 2010 MediaMind Technologies Inc. | All rights reserved Requested Placements  Option for the planner to request specific placement(s) from the publisher  These will be added to the proposal Excel sent to the publisher with the RFP

23. © 2010 MediaMind Technologies Inc. | All rights reserved Publishers’ Process This is how the publishers see it Receive RFP email with details Fill in Placements’ details View Proposal Summary and add notes Validate and fix errors Submit and resolve mismatches

24. © 2010 MediaMind Technologies Inc. | All rights reserved RFP Email Sent to the Publisher The RFP email includes: RFP in PDF format MediaMind proposal Excel template Any other attachment from the planner (brief/ terms and conditions, etc.) Links to demo and help files

25. © 2010 MediaMind Technologies Inc. | All rights reserved MediaMind Proposal Excel Template Placement Details  The worksheet where the publisher enters all proposed placement details  Note: Columns order and names cannot be changed Very few mandatory fields Easy and straight forward process Upload directly from Excel No need for the publisher to log in to any application 1.Enter placements 2.Validate and amend 3.Submit and resolve mismatches

26. © 2010 MediaMind Technologies Inc. | All rights reserved Back in the Agency… in the Proposals Tab Option to add new proposal Proposal Excel Import and export options In case the publisher did not upload the proposal Link to proposed placemats  Proposals should be uploaded directly to the application by the publishers to save the planner time  The planners can also upload proposals  The planners have the option to make amendments as needed Link to Draft Media Plan

27. © 2010 MediaMind Technologies Inc. | All rights reserved Proposed Placements  Includes all proposed placement details from the Excel Option to add new placements Option to edit any detail in any placement without having to wait for the publisher to make the change Proposal Excel export options Move To Trafficking option to seamlessly move proposed placements to trafficking in MediaMind

28. © 2010 MediaMind Technologies Inc. | All rights reserved Proposal Tab ▸ Back and forth negotiation process ▸ The publisher can submit a new proposal ▸ The planner can apply changes in each placment within the application

29. © 2010 MediaMind Technologies Inc. | All rights reserved Draft Media Plan  Another way to view placements  Provides the planners the option to see all placements from all proposals (and IOs) in one view to create their media plan more efficiently  The planner can ‘play’ with the tool and decide which placements to keep and which to exclude Placements Summary Updated and aggregated according to the placements’ details Placement Details All placements are automatically populated here with all their details * Note :Also available from Sites Overview tab

30. © 2010 MediaMind Technologies Inc. | All rights reserved Draft Media Plan Excel Options  Import Proposals- import MediaMind Proposal Excel template  Export to DFA/Atlas Templates - to allow the import to other ad servers  Export to Billing Report- creates a summary report with costs by site and months (all sites)  Export to Media Plan – creates a media plan with a sites-placements hierarchy (all proposals)  Export to Proposal- creates an empty template

31. © 2010 MediaMind Technologies Inc. | All rights reserved Offline Proposal - an example  An empty proposal template to fill in offline and import back  Include more than one proposal in one Excel by indicating ‘Proposal Name’ for each placement The name is the proposal identifier  Manage each proposal separately and generate an IO for each one separately later on

32. © 2010 MediaMind Technologies Inc. | All rights reserved Move To Trafficking  Planners can seamlessly move proposed placements to trafficking in MediaMind  Placements will be populated in the Media Plan tab in the campaign flow  Note: This phase is not mandatory here, it can be done also after IO Approval In some cases, one or more of the sites or sections will not be recognized by MediaMind. In such cases, you can map the site/section to an existing one, by selecting it from the list, or alternatively, by creating a new one. With the resolve mismatch process you can use a wizard in which you are asked to select sites, then sections, and so forth. The mismatch process resembles the process of importing a media plan Once a placement is moved to trafficking- any update in the Buying module will not affect the trafficking and vice versa

33. © 2010 MediaMind Technologies Inc. | All rights reserved Generate & Create a New Agency Media IO From Proposals tab: Option to generate IO with all proposed placements From Media IO tab: Option to add new empty IO

34. © 2010 MediaMind Technologies Inc. | All rights reserved Media IO Form IO details IO costs and discounts according to booked placements Terms and Conditions By default will be populated according to T&C in Account Settings *Note: Special permission is required to edit T&C

35. © 2010 MediaMind Technologies Inc. | All rights reserved IO Email Sent to the Publisher An email with an attachment is sent to the publisher. The sender is the planner The attachments include: Link to the IO for e-signature IO in PDF format Any other file(s) attached in the RFP Demo and help files

36. © 2010 MediaMind Technologies Inc. | All rights reserved Agency Signature Option to sign in Preview IO

37. © 2010 MediaMind Technologies Inc. | All rights reserved IO Statuses StatusDescription IO CreatedIO created in MediaMind IO SentSent to publisher IO SignedSigned by one party IO ApprovedSigned by both parties IO declinedDeclined by publisher (with reason) IO CanceledCanceled by agency In addition, there can be also be a:  Change Order (CH) – when changes were made after the IO was sent (revised IO)  Cancellation Order (CO)- when the IO was canceled

38. © 2010 MediaMind Technologies Inc. | All rights reserved Publisher IO ▸ The planner can send a 'Request for IO' to the publisher ▸ The publisher will receive it via email with a link ▸ The publisher will log into the application and upload the IO ▸ Both the publisher and the planner can sign it electronically In addition, there can be also be a:  Change Order (CH) – when changes were made after the IO was sent (revised IO) by the planner or in case the publisher uploaded a new IO  For the publisher to upload a new IO, the planner needs to send a new Request for IO  Cancellation Order (CO)- when the IO was canceled

39. © 2010 MediaMind Technologies Inc. | All rights reserved Generate Request for IO (by Planner) From Proposals tab: Option to generate Request IO from Publisher

40. © 2010 MediaMind Technologies Inc. | All rights reserved View all site’s RFPs, proposals and IOs Also view site’s details and rating Sites Overview –monitor the site’s status in selected campaign. Dates show when RFP was sent, proposal received, IO signed etc. Indicates when the due date for receiving the proposal has past Sites Overview

41. © 2010 MediaMind Technologies Inc. | All rights reserved Summary ▸ First of a kind innovative research module, providing site suggestions, site performance and pricing benchmarks based on historical data. ▸ The research module complements other research services such as Nielsen and ComScore, completing the picture by recommending sites based on actual performance and pricing data. ▸ Flexible and easy-to-use buying module that fully manages and streamlines the buying and negotiation process. ▸ Historical cost and performance data is available for the negotiation stage as well.

42. © 2010 MediaMind Technologies Inc. | All rights reserved Smart Planning is Flexible to Suit Your Work Process Research Select sites to suit your campaign brief RFP Send RFP to publisher Draft Media Plan Import offline proposals Build media plan IO Generate and approve IO Trafficking Move to trafficking The Full Process… RFP Send RFP to publisher Draft Media Plan Publisher uploads proposal Build media plan IO Generate and approve IO Trafficking Move to trafficking Without Research …

43. © 2010 MediaMind Technologies Inc. | All rights reserved Smart Planning is Flexible to Suit Your Work Process Research Select sites to suit your campaign brief Draft Media Plan Import offline proposals Build media plan IO Generate and approve IO Trafficking Move to trafficking Without the RFP… Research Select sites to suit your campaign brief RFP Send RFP to publisher Draft Media Plan Publisher uploads proposal Build media plan Trafficking Move to trafficking Without the IO…

44. © 2010 MediaMind Technologies Inc. | All rights reserved Thank you!