1. 242/102/49 0/51/59 181/172/166 Primary colors 248/152/29 PMS 172 PMS 137 PMS 546 PMS 407 251/206/146 202/227/233 141/129/123 Secondary colors 114/181/204 PMS 148 PMS 7458 PMS 7457 PMS 409 93/79/75 PMS 411 233/166/143 PMS 487 © 2011 MediaMind Technologies Inc. | All rights reserved Ross McNab | Director of Sales and Business Development April 2011 Smart Trading

2. © 2011 MediaMind Technologies Inc. | All rights reserved An intro to Ad Exchanges

3. © 2011 MediaMind Technologies Inc. | All rights reserved The Exchange Ecosytem ExchangesPublishersAudience DSPsAdvertiser

4. © 2011 MediaMind Technologies Inc. | All rights reserved How media is bought on the exchanges ▸ It works on a auction based model (similar to ebay). Each party makes their bid, the highest bid wins, and pays $0.01 more than the next highest bidder Example – Which bid will win the impression? Winning Bid Bid Bid Amount #1 Bid Amount #2 Bid Amount #3 Price Paid $0.50 $0.65 $0.80 $0.66

5. © 2011 MediaMind Technologies Inc. | All rights reserved Audience instead of Media

6. © 2011 MediaMind Technologies Inc. | All rights reserved Buying Process is Inefficient

7. © 2011 MediaMind Technologies Inc. | All rights reserved Reduce Intermediaries

8. © 2011 MediaMind Technologies Inc. | All rights reserved Achieve CPC or CPA targets

9. © 2011 MediaMind Technologies Inc. | All rights reserved Peer Pressure

10. © 2011 MediaMind Technologies Inc. | All rights reserved The Shift is Underway ▸ 11.3% of display budgets shifting to Trading in 2011

11. © 2011 MediaMind Technologies Inc. | All rights reserved Size of the Market – Audience Buying Source: eMarketer (January 2010); Think Equity; JEGI estimates

12. © 2011 MediaMind Technologies Inc. | All rights reserved Smart Trading on Ad Exchanges

13. © 2011 MediaMind Technologies Inc. | All rights reserved Smart Trading’s value proposition ▸ MediaMind runs a managed service solution. ▸ Pass media on at cost, plus service fee. No hidden margin from MediaMind. ▸ Agency chooses their margin. ▸ Minimal investment for maximum return.

14. © 2011 MediaMind Technologies Inc. | All rights reserved Why Smart Trading 1.Powered by trading specialists 2.Consolidated within MediaMind 3.Eliminate cross-bidding 4.Pricing transparency

15. © 2011 MediaMind Technologies Inc. | All rights reserved

16. Ad serving data is used for retargeting No additional tagging needed Results from Exchange based buys within existing reports Consolidate in MediaMind ▸ No additional tagging necessary ▸ Ads are all uploaded and served through your normal process ▸ Use existing reports ▸ Include within attribution ▸ Limits discrepancies ▸ Makes use of existing tag infrastructure ▸ Quicker set-up and deployment ▸ Only have advertiser focused tags

17. © 2011 MediaMind Technologies Inc. | All rights reserved Easy to bid against yourself Network & Exchange Marketplace Networks buy and sell to one another ▸ Network marketplace is chaotic & most buys are blind ▸ Inventory is hard to control and not always transparent

18. © 2011 MediaMind Technologies Inc. | All rights reserved MediaMind eliminates cross-bidding ▸ Networks target the same users on an exchange ▸ A centralized platform eliminates 'cross-bidding' & allows the buyer to control frequency Network 3 $1.00$0.76 Network 1 $0.50 Network 2 $0.75 Vendor 3 $1.00 Vendor 1 $0.50 Vendor 2 $0.75 BidPaid $0.50 MediaMind $0.76

19. © 2011 MediaMind Technologies Inc. | All rights reserved Get the most value out of every media $ Other SolutionsSmart Trading Budget$100k $5CPM Bid$5 Media Cost to Client$4.50$2.40 Benefit of using MediaMind$40k # of Impressions Delivered 22m42m $2Actual Media Cost$2 Actual Media Value $44k$84k

20. © 2011 MediaMind Technologies Inc. | All rights reserved Site visitors Rich media dwell Ad exposure Re-targeting Age, gender, geo, income, socio Interests or intent US only currently Audience CPA goal CPC goal Performance All offerings deployed against media exchanges in real-time

21. © 2011 MediaMind Technologies Inc. | All rights reserved 76% lower CPM 60% lower CPC 50% lower CPA Smart Trading performance comparison ▸ Smart Trading has proven to out-perform campaign average CPMs, CPCs, and CPAs.

22. © 2011 MediaMind Technologies Inc. | All rights reserved Safety and Smart Trading 1.Inventory audited into 4 classes. Class 1 individually inspected & guaranteed as completely safe. 2.Employ a custom domain group for each client to include/exclude specific sites. 3.Use semantic analysis of the page content to engage page filtering to target away from content that is negative to brand.

23. © 2011 MediaMind Technologies Inc. | All rights reserved Third Party Data Audience Targeting

24. © 2011 MediaMind Technologies Inc. | All rights reserved Third Party data providers ▸ Aggregate data from sites to build profiles which can be used to target audiences ▸ Data can be applied to target users: Demographic: Females 18 – 24, HHI $50k+, NY Interests: Cooking and Outdoor Adventures Purchase Intent: Searched for a flight to London ▸ Charge a CPM

25. © 2011 MediaMind Technologies Inc. | All rights reserved Third party data providers Offline DataB2B DataSocial DataDemographicIn-Market

26. © 2011 MediaMind Technologies Inc. | All rights reserved MediaMind Data Segment Partners

27. © 2011 MediaMind Technologies Inc. | All rights reserved Third party data buy example ▸ Impression level buying in a real-time exchange: Has visited multiple auto sites within the past few days Is currently reading a vehicle finance page Gender :: Male Household Income of $150k+ User ‘X’ Individual Value to Target User ‘X’ (Luxury Car Brand): $3.90 / CPM

28. © 2011 MediaMind Technologies Inc. | All rights reserved Retargeting Strategies Saw an ad Visited the advertiser’s web site Engaged with the ad Exposure Awareness Interest Conversion FunnelRetargeting options

29. © 2011 MediaMind Technologies Inc. | All rights reserved Goal Based Buying Service ▸ Execute and manage performance campaigns Optimise against a CPA/CPC goal 1. Identify Goals 2. 3. 4.

30. © 2011 MediaMind Technologies Inc. | All rights reserved Reach a Specific Audience ▸ Target audience segments ▸ Target by age, gender, income ▸ Target by interest (auto, shopping, sports, travel, more)

31. © 2011 MediaMind Technologies Inc. | All rights reserved MediaMind Setup Screens

32. © 2011 MediaMind Technologies Inc. | All rights reserved Buy Summary

33. © 2011 MediaMind Technologies Inc. | All rights reserved Smart Trading Opportunities Workflow ▸ Consolidated reporting and tracking with MediaMind Platform Retargeting Pages Conversion Page Client Site Tagging Confirm campaign creative & type Standard, Rich Media, Video, etc… Creative Upload Discuss Campaign Guidelines Determine campaign objective & goal Media Deployment

34. © 2011 MediaMind Technologies Inc. | All rights reserved New Buy Set-up

35. © 2011 MediaMind Technologies Inc. | All rights reserved New Campaign Details Overview

36. © 2011 MediaMind Technologies Inc. | All rights reserved Retargeting & Conversion Tag Set-up

37. © 2011 MediaMind Technologies Inc. | All rights reserved List of Current Buys and Performance Summary

38. © 2011 MediaMind Technologies Inc. | All rights reserved Add New Buy

39. © 2011 MediaMind Technologies Inc. | All rights reserved Ad Selection

40. © 2011 MediaMind Technologies Inc. | All rights reserved Retargeting provides lift ▸ Among the six different placement strategies, Retargeting generated the highest lift in trademark search behavior at 1,046% Despite this considerable lift, the impact of retargeting is limited by its low relative reach (tied with audience targeting for the lowest reach index score) Cost is moderate (third-highest cost index score) in relation to the other strategies

41. © 2011 MediaMind Technologies Inc. | All rights reserved Next Steps 1.Include us on your next brief 2.We’ll return with a trading recommendation 3.Approve budget, provide creative, start optimizing

42. www.mediamind.com © 2011 MediaMind Technologies Inc. | All rights reserved ross.mcnab@mediamind.com +1 917 767 0111 @mediamind_chat @creative_zone