© 2009 Eyeblaster. All rights reserved Gen Citro – Sales Engineer EMEA and LatAm Eyeblaster Channel Connect

© 2009 Eyeblaster. All rights reserved Media channel coverage RICH Plan TrafficServeOptimiseAnalyse STANDARD EMERGING SEARCH MOBILE

© 2008 Eyeblaster. All rights reserved The Future

© 2009 Eyeblaster. All rights reserved Channel Connect for Search A unique reporting solution for analysing cross-channel display, search and affiliate campaigns

© 2009 Eyeblaster. All rights reserved Search-display overview report Feature: This report gives top level cross channel data Benefit: Easy to see and digest how each channel impacts the other Of the conversions for a particular channel, this is the percentage of conversions where a user was previously exposed to the other channel

© 2009 Eyeblaster. All rights reserved Path to conversion by publisher report Feature: This report shows how each publisher contributes to ROI Benefit: Easily show contribution for the last click and entire path Benefit: Efficiently plan future media buy and avoid losing contributions Maintain budget here

© 2009 Eyeblaster. All rights reserved Path to conversion by channel report Benefit: Easily show the synergies between search and display Benefit: Data is presented clearly, simply and is easy to understand

© 2009 Eyeblaster. All rights reserved Path to conversion by channel report Feature: This report shows user behaviour in the path to conversion Benefit: Easily show how display ads drive search conversions

© 2009 Eyeblaster. All rights reserved Raw data search-display report Feature: This report shows detailed path to conversion data Benefit: J ustify display, rich media and generic keyword costs Feature: This data is available for the last five events in the path 1 st ad 2 nd ad3 rd ad 4 th ad Last ad Time viewed Is click Publisher name Ad Group name Placement ID Unit size Video Video method Ad Name Rich Banner Campaign name Keyword name Time viewed Is click Publisher name Ad Group name Placement ID Unit size Video Video method Ad Name Rich Banner Campaign name Keyword name Time viewed Is click Publisher name Ad Group name Placement ID Unit size Video Video method Ad Name Rich Banner Campaign name Keyword name Time viewed Is click Publisher name Ad Group name Placement ID Unit size Video Video method Ad Name Rich Banner Campaign name Keyword name Time viewed Is click Publisher name Ad Group name Placement ID Unit size Video Video method Ad Name Rich Banner Campaign name Keyword name Benefit: See user behaviour for every event in the path Ad Name Keyword name Unit size Rich Banner Video

© 2009 Eyeblaster. All rights reserved SEM Independent Solution Freedom of Choice together with Eyeblaster optimisation drive results to your bottom line

© 2009 Eyeblaster. All rights reserved Easy implementation – a two step wizard!

© 2009 Eyeblaster. All rights reserved Eyeblaster insights into ROI Cross publisher overlap Which publishers provide best value for money? Performance by frequency How should I cap impressions per user to generate maximum ROI? Conversion path analysis How can I quickly and easily understand the most profitable user paths to conversion? Time to conversion How long do users take to convert after being exposed to my ads?

© 2008 Eyeblaster. All rights reserved Results: Of the votes attributed to Search Advertising, 30% were driven by rich media display ads Where a vote was driven by a combination of search and display, on 95% of those occasions, it began with a display event and ended with a Search. Masterfood - Revels Eviction Campaign Campaign ID: Advertiser: Masterfoods: Revels Eviction Advertiser: Masterfoods: Revels Eviction Agency: MediaCom Agency: MediaCom Strategy Empower consumers to ‘evict’ the flavour they like least Campaign Objectives : Integrate digital campaigns to drive consumers to the microsite

© 2009 Eyeblaster. All rights reserved Summary

© 2009 Eyeblaster. All rights reserved Channel Connect for Search summary SEM independent solution Cross-channel insights Path to conversion analysis Conversion attribution modelling Two step wizard set up - no retrafficking

© 2009 Eyeblaster. All rights reserved Data Flow - Search SEM redirect SEM Single source, de-duped data Agency Eyeblaster Universal Tag link URL Click Tracking Conversion Tracking 3 rd Party Tag search Advertiser Site

© 2009 Eyeblaster. All rights reserved Data Flow - Display Display redirect Single source, de-duped data Agency Eyeblaster Universal Tag Click Tracking Conversion Tracking display Advertiser Site

© 2009 Eyeblaster. All rights reserved Data Flow SEM redirect SEM Single source, de-duped data Agency Eyeblaster Universal Tag link URL Affiliate & Display redirects Click Tracking Conversion Tracking 3 rd Party Tag affiliate display search affiliate Advertiser Site

© 2008 Eyeblaster. All rights reserved Value to agencies Need Current Solutions Eyeblaster’s Solution Run online and mobile under the same campaign x Handle various mobile publishers efficiently x Third party checking of delivery x Receive real time and comprehensive data x Post campaign detailed analysis for clear ROI x Change and optimise creatives in real time x

© 2008 Eyeblaster. All rights reserved Mobile Banners - MMA Guidelines Old MMA Guidelines for North America

© 2008 Eyeblaster. All rights reserved Mobile Banners - MMA Guidelines 6:1 Aspect Ratio

© 2008 Eyeblaster. All rights reserved Mobile Banners - MMA Guidelines 4:1 Aspect Ratio

© 2008 Eyeblaster. All rights reserved Thank you