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242/102/49 0/51/59 181/172/166 Primary colors 248/152/29 PMS 172 PMS 137 PMS 546 PMS 407 251/206/146 202/227/233 141/129/123 Secondary colors 114/181/204.

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Presentation on theme: "242/102/49 0/51/59 181/172/166 Primary colors 248/152/29 PMS 172 PMS 137 PMS 546 PMS 407 251/206/146 202/227/233 141/129/123 Secondary colors 114/181/204."— Presentation transcript:

1 242/102/49 0/51/59 181/172/166 Primary colors 248/152/29 PMS 172 PMS 137 PMS 546 PMS 407 251/206/146 202/227/233 141/129/123 Secondary colors 114/181/204 PMS 148 PMS 7458 PMS 7457 PMS 409 93/79/75 PMS 411 233/166/143 PMS 487 © 2010 MediaMind Technologies Inc. | All rights reserved Bridging the Silos Courtney Kennedy | Junior Sales Manager August 2010 Search and Display

2 © 2010 MediaMind Technologies Inc. | All rights reserved Agenda The Hole Between The Silos Better Together The Challenges Channel Connect for Search

3 © 2010 MediaMind Technologies Inc. | All rights reserved Animation if needed Is “Fade - very fast” The Hole Between The Silos

4 © 2010 MediaMind Technologies Inc. | All rights reserved Silos

5 © 2010 MediaMind Technologies Inc. | All rights reserved The Two Titans

6 © 2010 MediaMind Technologies Inc. | All rights reserved 6 John is looking for a digital camera... ?

7 © 2010 MediaMind Technologies Inc. | All rights reserved 7 Behind the scenes © 2008 Eyeblaster. All rights reserved

8 © 2010 MediaMind Technologies Inc. | All rights reserved Consumers see One campaign so should We

9 © 2010 MediaMind Technologies Inc. | All rights reserved © 2008 Eyeblaster. All rights reserved Better Together

10 © 2010 MediaMind Technologies Inc. | All rights reserved Drive Traffic Source: Microsoft Advertising and Comscore case study (M&F 30+, 11M unique users, 52M impressions) 7x Display Only; 3x Search Only Lift in Site Visits

11 © 2010 MediaMind Technologies Inc. | All rights reserved Lift Site E ngagement Source: Microsoft Advertising and Comscore case study (M&F 30+, 11M unique users, 52M impressions)

12 © 2010 MediaMind Technologies Inc. | All rights reserved More Sales Chart 1 Source: Yahoo!/Comscore Research Online, Buy Offline study, 2007 Increases in average order size Display onlySearch onlySearch & Display Chart 2Source: Yahoo!/Comscore Close the Loop study, 2006

13 © 2010 MediaMind Technologies Inc. | All rights reserved Search Is a Consumer Journey Generic “digital camera” Specific “Canon EOS 400D” Awareness Purchase

14 © 2010 MediaMind Technologies Inc. | All rights reserved Increase Brand Performance Source: My Travel case study, UK, December 2007. An integrated display campaign can help drive 13x brand search volume

15 © 2010 MediaMind Technologies Inc. | All rights reserved Nearly 1 in 5 Search Conversions is affected by Display Ads Source: Eyeblaster Research October 2008. 140 integrated campaigns, >1B display impressions and 500M search impressions

16 © 2010 MediaMind Technologies Inc. | All rights reserved The Benefits are evident

17 © 2010 MediaMind Technologies Inc. | All rights reserved The Challenges

18 © 2010 MediaMind Technologies Inc. | All rights reserved A B Team A Team B Bridging The Silos

19 © 2010 MediaMind Technologies Inc. | All rights reserved Team A Team B A Bridging The Silos

20 © 2010 MediaMind Technologies Inc. | All rights reserved Take the first step — build the Bridge

21 © 2010 MediaMind Technologies Inc. | All rights reserved Channel Connect For Search

22 © 2010 MediaMind Technologies Inc. | All rights reserved A Bridge between the Silos

23 © 2010 MediaMind Technologies Inc. | All rights reserved When Search and Display are tracked separatelyWhen Search and Display are tracked together One Tracking System Cross-channel exposure display search One purchase Accurate Conversion Data (de-duplication)

24 © 2010 MediaMind Technologies Inc. | All rights reserved One Reporting System Cross-Channel Overview Search & Display — All in One Place Explore the Touch-Points between Channels Consolidate Your Search & Display Data

25 © 2010 MediaMind Technologies Inc. | All rights reserved Better Decision Making Insight into Publisher Contribution $300 100% 20% 50% 33.33% $170 Conversion Analysis by Publisher (Entire Path) Conversion Analysis by Publisher (Last Ad) ConversionRevenue AD 1 (Last Viewed)AD 2AD3AD4AD5 Conversion 1100GoogleCNNWeather.comYouTubeYahoo Search Conversion 2100GoogleCNN Conversion 3100GoogleCNNGoogle Conversion 4100Weather.comYouTubeCNNYahoo Search Conversion 5100Yahoo SearchWeather.comGoogle 33.33% Identify which Publisher provides the greatest impact

26 © 2010 MediaMind Technologies Inc. | All rights reserved Better Decision Making Prove Cross-Channel Strategies Determine Cross-Channel Synergies Understand user behavior through the most common paths

27 © 2010 MediaMind Technologies Inc. | All rights reserved Better Decision Making Justify generic keywords cost Available upon request

28 © 2010 MediaMind Technologies Inc. | All rights reserved Better Decision Making Analyze it yourself Available upon request

29 © 2010 MediaMind Technologies Inc. | All rights reserved Ease of Use Dart Search Atlas Search Freedom of Choice Forced to use one SEM tool MediaMind Search

30 © 2010 MediaMind Technologies Inc. | All rights reserved Easy set-up process Ease of Use

31 © 2010 MediaMind Technologies Inc. | All rights reserved Now you can Cross the bridge

32 © 2010 MediaMind Technologies Inc. | All rights reserved Thank You! Courtney.Kennedy@mediamind.com W) +1 312 980 2317 M) +1 347 419 2500 Courtney.Kennedy@mediamind.com

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