1. Experience Guided Shopping & Search Guiders ® Deliver Measurable ROI Through Reports Metric Reports Deliver Unique Customer Decision Insights Guiders offer a powerful add-on decision and optimization tool. They enable advertisers to understand the online behavioral patterns of their customers and to apply that knowledge across the entire company to drive sales. The performance of your Guider is captured in easy to understand metric reports that are continually updated. All information from visitors guided sessions is collected and displayed in a series of comprehensive reports.

2. Experience Guided Shopping & Search Powerful Metrics in Easy to Understand Reports Visitor Activity Report Graphically depicts Total and Unique Visitors to help you determine peak performance. Overview Report A snapshot of your Guiders performance including total & unique visits, # leads sent, banner image clicks (inside the Guider), session completion rate & total completion rate (session rate + banner clicks).

3. Experience Guided Shopping & Search Click Path Report Guiders track the click paths visitors take in their guided sessions providing precise first-hand knowledge on consumers choices and the thought process that goes into their purchasing decisions. Summary of Exit Points Report Complete tallies of what product buy pages or end point destinations your visitors exit the Guiders to visit on yours and/or your channel partners websites. Powerful Metrics in Easy to Understand Reports

4. Experience Guided Shopping & Search Guider Overlay Report Visual replication of your Guider showing precisely how visitors clicked through questions and answers provides insights into patterns of what visitors are most & least interested in seeing. Leads Report Track your total number of Sales Leads, Visitors by State, and download a full detailed report with contact information for conversion reporting. *Contact reports also include full user click path tracking Powerful Metrics in Easy to Understand Reports

5. Experience Guided Shopping & Search Campaign Tracking Report Set campaigns for each digital initiative and then view each report separately or view the Guider comprehensively to compare how your Guider is performing. Powerful Metrics in Easy to Understand Reports