1. Campaign Summary Report
H&M - H&M Totally Kids
4/1/ /28/2009
Campaign Summary Report

2. Total Campaign Performance
H&M Totally Kids
Campaign Performance
Total Campaign Performance
Eyeblaster Data
Total
Eyeblaster Benchmark
Served Impressions
12,698,328
Interaction Rate
0.18 %
CTR
0.17 %
CTR Rich Media:
0.25%
CTR Std Banner:
0.08%
Clicks
21,368
Unique Impressions
6,290,425
Average Frequency
2.02
Unique Interacting Users
20,333
Unique Clicking Users
* The Summary Presentation data appears in GMT -5 EST
**Publishers with more than three percent of the total Served Impressions appear in the pie chart. 'Other' represents the remaining publishers.

3. Creative Samples H&M Totally Kids Ad Name Publisher Site(s)
HM Totally Kids USA 640x480 Static
NickJr.com
HM_USA_TotallyKids_120x600
B3 Network
HM_USA_TotallyKids_160x600
B3 Network, NickJr.com
HM_USA_TotallyKids_300x250_1
HM_USA_TotallyKids_300x250_2
HM_USA_TotallyKids_300x250_3
HM_USA_TotallyKids_300x250_4
HM_USA_TotallyKids_728x90

4. Campaign Performance Unique Metrics H&M Totally Kids Publisher Name
Unique impressions
Average Frequency
Unique Clicking Users
Unique Clicking Users Rate
Unique Interacting Users
Unique Interacting Users Rate
B3 Network
4,650,764
1.66
4,740
0.10 %
NickJr.com
1,672,884
2.98
15,594
0.93 %
Totals
6,290,425
2.02
20,333
0.32 %

5. Campaign Performance Unique Metrics H&M Totally Kids
* Top ten publishers sorted by Served Impressions in descending order

6. Performance by Frequency
H&M Totally Kids
Campaign Performance
Performance by Frequency
Campaign Name
Frequency
Served Impressions
CTR
Interaction Rate
H&M Totally Kids
12,698,328
0.17 %
0.18 % 1
6,291,058
0.14 %
0.15 % 2
2,009,618
0.20 %
0.22 % 3
1,114,851
0.27 %
0.29 % 4
681,079
0.19 %
0.21 % 5
456,563
0.23 % 6+
2,145,159
Totals
Performance by Frequency data is applicable only to Campaigns that started after March 3, 2008

7. Performance by Frequency
H&M Totally Kids
Campaign Performance
Performance by Frequency
Performance by Frequency data is applicable only to Campaigns that started after March 3, 2008

8. Publisher Unique Overlap
H&M Totally Kids
Campaign Performance
Publisher Unique Overlap
Publisher Name
Unique Impressions
Exclusive Unique Impressions
Exclusive Unique % Out Of Unique Impressions
Overlap Unique Impressions
Overlap Unique Impressions with One Publisher
Overlap Unique Impressions with Two Publishers
Overlap Unique Impressions with Three Publishers
B3 Network
4,650,764
4,620,199
99.34 %
30,565
NickJr.com
1,672,884
1,642,319
98.17 %

9. Publisher Unique Overlap
H&M Totally Kids
Campaign Performance
Publisher Unique Overlap
* Top five publishers sorted by Exclusive Unique Rate in descending order
- Use this graph to compare the Publishers' rates of Unique users who viewed the campaign only on that specific Publisher (Exclusive Unique Impressions).
- Publishers with high Exclusive Unique Impressions rate contribute better to a higher campaign reach.
- Publishers with a lower Exclusive Unique Impressions rate contribute better to campaigns that require a larger users' overlap. (Higher viewing frequency, deeper brand awareness).
- Examine the '% of Overlapping Unique Impressions with other Publishers' graph to view the breakdown of each publishers' overlap with other publishers.

10. Publisher Unique Overlap
H&M Totally Kids
Campaign Performance
Publisher Unique Overlap
* Top five publishers sorted by Exclusive Unique Rate in descending order
- Use this graph to view the top 5 overlapping combinations for each publisher (Represented by the different colors) and examine each publishers' overlap.
- Each publisher Unique overlap makes a 100% that is broken down to the different overlap combinations.
- e.g. A publisher might share specific Unique users with more than one other publisher at the same time - this case represents a combination of overlap with two other publishers.

11. Campaign Performance Creative Comparison H&M Totally Kids Ad Name
Interaction Rate
CTR
HM_USA_TotallyKids_160x600
0.11 %
0.10 %
HM_USA_TotallyKids_300x250_1
0.09 %
0.08 %
HM_USA_TotallyKids_300x250_2
HM_USA_TotallyKids_300x250_3
0.12 %
HM_USA_TotallyKids_300x250_4
HM_USA_TotallyKids_728x90
0.27 %
0.24 %
HM Totally Kids USA 640x480 Static
1.47 %
1.39 %
HM_USA_TotallyKids_120x600
0.04 %

12. Campaign Performance Creative Comparison H&M Totally Kids
* Top ten Ad Names sorted by Served Impressions in descending order
Eyeblaster Benchmarks For: Q2 '07 - Q1 '08, North America, Retail
Interaction Rate
CTR Rich Media
Total Expansion Rate
Video Started Rate
11.82%
0.25%
19.95%
49.40%

13. Campaign Performance Ad Format Comparison H&M Totally Kids
Ad Format (Unit Size)
Served Impressions
CTR
Interaction Rate
Standard Banner (160x600)
5,574,229
0.10 %
0.11 %
Standard Banner (300x250)
5,347,393
0.09 %
Standard Banner (728x90)
1,010,448
0.24 %
0.27 %
Standard Banner (640x480)
588,626
1.39 %
1.47 %
Standard Banner (120x600)
164,111
0.04 %
Totals
12,684,807
0.17 %
0.18 %

14. Campaign Performance Ad Format Comparison H&M Totally Kids
* Top ten Ad Formats and Unit Sizes sorted by Served Impressions in descending order

15. Campaign Performance Ad Format Comparison H&M Totally Kids
* Top ten Ad Formats and Unit Sizes sorted by Served Impressions in descending order

16. Eyeblaster Benchmarks For: Q2 '07 - Q1 '08, North America
H&M Totally Kids
Campaign Performance
Eyeblaster Benchmarks For: Q2 '07 - Q1 '08, North America
Basic Metrics
Video Metrics
Expandable Metrics
Ad Format IR
CTR
Average Video Duration (Sec)
Video Started Rate
Video 50% Played Rate
Video Fully Played Rate
Total Expansion Rate
Impressions with a Specific Panel Expansion - Rate
Expansion Average Duration (Sec)
Standard Banner
N/A
0.11%
Basic Metrics
Video Metrics
Expandable Metrics
Vertical IR
CTR (Standard Media)
CTR
(Rich Media)
Average Video Duration (Sec)
Video Started Rate
Video 50% Played Rate
Video Fully Played Rate
Total Expansion Rate
Impressions with a Specific Panel Expansion - Rate
Expansion Average Duration (Sec)
Retail
11.82%
0.08%
0.25%
11.83
49.40%
27.55%
18.95%
19.95%
6.65%
16.49

17. H&M Totally Kids
Thank You!