Social media doesn’t just give you information, it also interacts with you Allows every person’s voice to be heard Allows the user to decide which information is of most importance Up-to-the-minute information, items you may not otherwise hear about
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What information are you going to share? Will your account be for personal use or will you use it professionally? Know your audience!
Twitter is for short, up-to-the-minute information LinkedIn is professional networking Facebook is for sharing your life—personal and/or professional
Wayne SakamotoDave Fear, Jr. Liz GallopsJohn Greene
Featured News ◦ Pay attention to internet sites Yahoo! Facebook ◦ Listen to networks Fox CNN NPR MSNBC
Google Alerts ◦ Organization names: NAHU, NAIC, your company ◦ Key words: MLR, exchange, agent commissions ◦ Important people: government officials, Janet
Promote NAHU Message ◦ Know the talking points ◦ Pay attention legislative updates ◦ Read what NAHU is saying Share Information ◦ Anecdotal information (personal stories) ◦ Current events and what officials are saying ◦ Real numbers from reputable studies
Stay Positive ◦ Everything you learned in kindergarten ◦ Don’t be a Debbie Downer ◦ State your credentials When to Post ◦ Is it worth your time and effort? ◦ Are you only posting because you’re angry? ◦ Has someone already said it? ◦ What are you commenting on?
Reasons for a web presence ◦ Grow your business ◦ Keep members informed ◦ Promote your message
Finding the right server ◦ Register your domain ◦ Choose a free service blogspot blogspot livejournal livejournal wordpress wordpress ◦ Hire a consultant
What to say ◦ Have your contact info easy to find ◦ Update it at least once a week ◦ Be responsible in what you say ◦ We can ask you to take it down
Watch the homepage ◦ “In the Spotlight” ◦ “Latest News”
Visit the NAHU in the News page ◦ Stories that interest you ◦ LTEs
Subscribe to the RSS feeds ◦ NAHU in the News ◦ Press releases