1. 7 Facebook Changes You Need to Care About Presented by Linnea Blair Advisors On Target March 15, 2011

2. What we will discuss today… Recent changes to Facebook How to make a simple change to your profile to make your business page accessible How to educate your audience so they will see more of your content How to interact with your market as your company More…

3. ChChChanges! Get used to it! Facebook changes things on a frequent and irregular basis They don’t always announce them Stay vigilant (or know someone who is)

4. Facebook Real Estate Facebook Personal Profile Facebook Business Pages (formerly Fan Pages) Facebook Groups Facebook Community Pages Facebook Places

5. Facebook Personal Profile

6. Facebook Business Page

7. Facebook Groups

8. 7 Facebook Changes 1. Limited News Feed View 2. New Profile Layout Photo Line up 3. Blank Company/Community Page Do you have one? 4. New Company Page Layout Photos/Profile Images 5. Ability to Change Name and Type Within Limits 6. Facebook Places Merging Places and Pages 7. Use Facebook as Page Feature

9. 1. Limited News Feed View Here’s the Fix – Scroll to the bottom of your news feed and follow these steps

10. 2. New Profile Layout

11. 3. Blank Company Page Do you have a “Suitcase” on your profile instead of a link to your Facebook business page? Let’s take a look…

12. 4. New Company Page Layout

13. 5. Change Page Name & Type

14. 6. Facebook Places

15. 7. Use Facebook as Page

16. More changes as of March 11 Stay tuned for more Stay in touch at AdvisorsOnTarget.com I-Frames Tabbed navigation Gateway page Host offsite Use Apps or WordPress Install

17. Bonus Info Privacy Settings Offline Status Hacking Unwanted Apps that post on your wall

18. Conclusion Don’t set and forget Visit Facebook often Interact with friends and page audience Keep an eye on your “real estate” Add value to the community Develop a Facebook Marketing strategy that fits your company Remember – The online world evolves – constantly!

19. Need Help Getting Started? Social Media Marketing Package: Set up and/or Optimize Your LinkedIn Profile Set up Your Business Facebook Fan Page Set up Your Twitter Account Link your social media accounts to automatically update each other as appropriate Link your Blog to your social media accounts Coach you on developing your networking strategy using social media in a way that works for your business Building Contacts Adding Value Creating Community Generating Interest And, ultimately getting leads or making sales

20. Connect with us online We share information that we discover to help you market your business online as well as other information that is relevant to running a successful business Connect on LinkedIn http://www.linkedin.com/in/linneablair http://www.linkedin.com/in/linneablair Follow on Twitter http://twitter.com/AdvisorOnTargethttp://twitter.com/AdvisorOnTarget “Like” the Advisors On Target Facebook Page! http://www.facebook.com/AdvisorsOnTargetfacebook.com/AdvisorsOnTarget

21. Contact me for more information about managing your online success ! Advisors On Target Business Coaching & Marketing Consulting Linnea Blair Office: 619.291.3700 Email: Lblair@AdvisorsOnTarget.comLblair@AdvisorsOnTarget.com Web: AdvisorsOnTarget.comAdvisorsOnTarget.com Twitter: AdvisorOnTargetAdvisorOnTarget Facebook: facebook.com/AdvisorsOnTargetfacebook.com/AdvisorsOnTarget LinkedIn: linkedin.com/in/linneablairlinkedin.com/in/linneablair