1. Using Social Media to Build and Support Partnerships
Presented by:
Kristen Kief – Media and Community Relations
Kenosha School of Technology Enhanced Curriculum – KTEC
Cassandra Polzin – Media Relations Manager
Leeward Business Advisors
Before we start ask
How many teachers? Administrators? Other?
Who is already using social media?

2. Nice to meet you! Cassandra Polzin Leeward Business Advisors
6 years industry experience
Experience marketing for 4 different companies
A part of LeewardBA since the beginning to build an audience entirely from scratch
Leeward Business Advisors
Business advisory firm focused on tech solutions
Dedicated to helping in the education and non profit community
Kristen Kief
4 years in this position
Worn a variety of hats in schools for over 15 years
Handle all communication about out school – to staff, parents, and community
Kenosha School of Technology Enhanced Curriculum – KTEC
4K – grade 8, public charter school
Focused on 21st Century, STEM curriculum
Each introduce ourselves
Nice to meet you!

3. The Importance of Social Media
Reaches millions of people
Targets specific audiences
Builds legitimacy, trust, real-time communication
C: Talk about the importance about SM in business
K: Talk about the importance about SM in schools & to find/build partnerships
K: Explain that the slides hold a lot of information and we will not be going over it all. They have the handouts to talk with them.
K: Talk about the importance of working with district guidelines for all public interactions
C: What else do you want to add?
The Importance of Social Media

4. Best Practices: Website Follow district guidelines!!!
Media restrictions
Administrator
Audience: Everyone
Most detailed, complete information
Keep up-dated daily if possible
Promote your social media sites
Use social media to direct people to your
website.
Make it easy to use
Clear menus and links
Specific areas for specific audiences
Dedicated area thanking sponsors and partners
Link to their sites
Show their logo/brand
K: Your website is home base. Everything should be designed to drive the audience to your website. It should provide the most detailed information about you.
C: Mobile optimization is incredibly important & you should make sure you have working links out to your social pages as well as contact information easily accessible.
Best Practices:
Website

5. Best Practices: Facebook
Follow district guidelines!!!
Should you allow other people to post? Comments? Private messaging? Media restrictions?
Audience: Parents, students, school district
Event info
Reminders
Photos
Achievements
Create a PAGE not a Profile
You can have multiple administrators
Use high-quality images
Represent your brand – logo, school building, mascot
Increases shares
Engage audience
Share page with everyone
Ask questions
Post frequently
Videos and photos
C: It’s important to understand who your goal audience is and share content you know they care about. Students have different interests than their parents!
You want to encourage audience engagement and participation through frequent posts with media. Ask questions and respond to comments to drive conversation.
Best Practices: Facebook

6. Best Practices: Twitter Follow district guidelines!!! District #s
Media Restrictions
Audience: Businesses, Organizations, Community Members
Tag people and organizations often to get their attention – Don’t spam
Use #s to expose your posts to others interested in similar topics
Post Frequently
At least once a day or more
Schedule posts for a variety of different times of day
Watch character limits
Engage with other accounts
Like, retweet, reply
Follow people/organizations/companies you want to, or already
do interact with.
What do you think about just sharing one or two of the most important things? They can read all of the rest later on their own.
What do you want to pick?
K: Ask your district about #s they use
C: Like and reply to tweets to help create more of a conversation.
Best Practices:
Twitter

7. Other Social Media Sites:
Instagram
LinkedIn
YouTube
Follow District Guidelines
Audience: Individuals
Can’t share others’ photos
Others can’t share your photos
Good if you just want to share photos
Follow District Guidelines
Audience: Professionals
Pages don’t get much traffic
Better to have a personal account and share about your passion
Can create personal contacts that may lead to partnerships
You can find out what prospective partners are talking about and doing
Follow District Guidelines
Audience: Individuals, Organizations
Great place to house videos – especially if longer
You can subscribe to channels with similar interests
I would like to talk to the fact that these are not necessarily worth the time for a school, unless they have someone dedicated to doing it.
Other Social Media Sites:

8. We can both talk to what we use and why.
Time Investment

9. K: gathering content from other staff – shared google folders, multiple admins
C: Social media engagement from the community can be incredibly important for a business and helps strengthen the partnership.
Content

10. Learn More Safe Social Media Posting
Twitter
Why use a social media calendar
Facebook
Ideas for content
YouTube
Safe Social Media Posting
LinkedIn
Instagram
Good Advice
Buffer
Using Hashtags
Hootsuite
Tutorials and links to help
Mention that there are tons of other resources including video tutorials #
Social Media Image Sizes
Learn More

11. Feel free to reach out with questions anytime!
Cassandra Polzin
Media Relations Manager
Leeward Business Advisors
LeewardBA.com
Kristen Kief
Media and Community Relations
Kenosha School of Technology Enhanced Curriculum - KTEC
Ktec.kusd.edu
Talk about the examples and take questions
Contact Information

12. Examples

13. Examples

14. On the front page of our website
Examples