1. Friend My CAC: Friend My CAC: Why Facebook, Twitter & Social Networking Matter Presented by: Adam Rosenberg Executive Director, Baltimore Child Abuse Center

2. Log In Be my friend – tell us about yourself

3. Why does this matter to me? Click Me!

4. Today’s Agenda What is Social Networking What it can do for you 4 You Need to Pay Attention To Today Facebook Blogging Twitter Constant Contact Other Hot Areas How Do You Start Your Questions

5. Be My Friend What is Social Networking? The process of creating relationships between a user and other people based upon some formal social graph. Social networks can be thought of as communities based upon interest or commonality that use the Internet to connect the people of the network, typically including points of presence (avatars), blogs, Web forums and microformats.

6. Be My Friend But, What is it really? A global paradigm shift A new medium Grassroots advocacy Free advertising A way to reach your supporters A way to find new supporters Not – a financial goldmine

7. Everyone’s doing it, why should I? Take BCAC as an example 3000 contacts online Over $1,000 raised 1,000 unique hits a month Constant contacts Nice #s – so what? Grassroots network used to pass legislation $1,000 raised – in 24 hours Prevention education, your virtual CAC Free, quality, correspondence with network

8. Grassroots – Sarah Foxwell Sarah Foxwell, found murdered Xmas Day CAC Legislation proposed Not by a CAC Awareness Building Overcoming Opposition Successful passage

9. Grassroots – How? Used all media Facebook groups Status Updates Tweets Weekly e-blasts

10. Grassroots – Why? You need to be online to influence public policy 95% of US Congress & EU parliaments used online sources for policy research 55% first learned of a policy issue online 64% use Facebook as a substitute for f2f communication 87% of staffers feel email is an effective way to reach members 20% have changed their opinion at least once from what’s online 21% use Facebook to communicate w constituents; 18% use YouTube 20% use YouTube to research policy issues (more than double facebook and blogging) Source: Capital Staffers Index, BBJ June 4, 2010

11. $1,000 in 24 hours Causes / Network for Good “Free” online donation engine Unsuccessful as a stand-alone Successful attached to a “reason” Challenge grant Crisis response Event based

12. Virtual CAC – be the “google” result When crisis arises – who do people turn to? Have an address and use it, always Be useful

13. Tools of the trade Basics Facebook Constant Contact Network for Good / Causes Advanced Level Blogging: Blogspot, Wordpress Google Analytics Twitter You Tube

14. Seems like lots of work? Who can do all this? You A Staff Member A Board Member An intern A volunteer

15. Facebook Basics – easiest, cheapest way in Free Account Basics of Your CAC Specialized Address Home for information, photos, #s, events

16. Facebook – How? Ask your kid Ask your interns Learn right now - Pay Attention Go to Facebook.com Create a Facebook Page (Official Page for you) Choose a username for the page Done

17. Step 1 – Go to facebook.com

18. Step 2 – Create a Page

19. Create / use your Facebook Account

20. Start Creating

21. Example

22. Links

23. Notes

24. Constant Contact

25. Constant Contact – pick a template

26. Constant Contact – start creating

27. Constant Contact – pick a list

28. Constant Contact – Check Results

29. Causes & Network for Good

31. Blogging

32. Blogging – how to?

33. YouTube – Make your own news Q: How do you get people to watch your story without getting media coverage? A: Your own channel to broadcast your story – youtube video Cheap devices Easy editing Raw

34. Twitter

35. Google Analytics

36. First Giving

37. Starting Permission? Do you get permission to print a newsletter? A mailing? An appeal letter? Is this any different? How much time will this take?

38. Next Steps Pick a strategy Set Up A Facebook Page Establish an account with Network for Good Start Constant Contact Other ideas? Partners Online auctions, merchants, downloads

39. Basic Strategy – Your starter plan Establish a landing page Have a message Communicate Have a donation engine What will you talk about over the next 6 months? Plan today Post tomorrow

40. Want to Learn More? Socialnomics by Eric Qualman Momentum by Alison Fine Podcasts – Social Good Follow us on Twitter Friend us on Facebook

41. Logoff Thank You Adam Rosenberg (410) 396-6147 arosenberg@bcaci.org www.BaltimoreChildAbuseCenter.org www.facebook.com/bcaci www.twitter.com/ChildAbuseCentr