A guide to Promoting your Business Online

Today’s Presentation  50 minutes Interactive “Presentation”  10 minutes Q & A  “General” Information  Please Ask Questions … or grab me later … or schedule some consulting / training

About Me  Experience  Web Developer/Designer (20+yrs)  SEO Consultant (12+ yrs)  WordPress User (8 Yrs)  Trainer (25 Yrs)  In a Day Hands On Training Workshops  Website In a Day (based on WordPress)  WordPress Training / Consulting  Online Marketing Mentoring

About You  Small Business Owners ?  Home Based ?  Have a Website ?  Actively Blogging ?  Active Search Engine Optimisation  Paid Online Advertising ?  Marketing ?  Active on Social Media ?

Some Definitions  Online Marketing  ALL Activities associated with promoting your business Online  Search Engine Optimisation (SEO)  Activities designed to improve your Search Engine Rankings (increase Organic Traffic)  Search Engine Marketing  Activities designed to increase traffic via Search Engines (including SEO)

Website  Foundation of most Online Businesses  Professional Image (Branding & )  You have “the Power”  You have “Control”  Content Management Systems (WordPress)  Responsive  Blogging or News Subsystem  Able to Measure (Analytics)

Content Really is King  Content / Keyword Rich  If you want to be found via Google – you need to include keywords in your site content  Understand your Keywords  KNOW them… Don’t Guess  A single Page website just won’t “cut” it

Blogging for Business ??? Adding a blog to your website, and occasionally posting articles or news items related to your business, can be one of the simplest and most effective ways to:  raise the online profile of your business  improve search rankings  increase traffic  optimise conversion rates  and (most importantly) generate leads and sales

Paid Advertising  Google Adwords  Can be VERY effective for New websites  Can be VERY expensive if done wrong  Facebook Ads  Paid Directories  MUST Monitor and Measure effectiveness

Analytics  Google Analytics  Free  Easy to setup (especially in WP)  Very Comprehensive  Can be overwhelming  eCommerce Capabilities

Marketing  eNewsletter  Autoresponders  3 rd Party Providers  Mailchimp  Constant Contact  Aweber  Etc….

Social Media  Can be VERY effective if that is where your target market “hangs out”  Good for Branding and Awareness  Tends to be short term for traffic  Limited SEO Benefit  Can be time consuming

Next Steps….  Most important thing – Do Something  Don’t Procrastinate  Don’t think about the things you could/should do  Don’t “plan” for months  Don’t wait until everything is “perfect”  Take at least one of the points I have discussed today and TAKE ACTION

That’s All Folks…  Question Time ???  Andy Henderson  