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Published byMarybeth Armstrong Modified over 7 years ago
Seminar - March 5 th Generate Sales Leads Online
A bit about me
What you need: Website To Know if there’s a market for your products Get Visitors Convert those visitors to leads
Website Website (already covered by Dave) –Standard Brochure Website –Opt-in (squeeze) page / Landing page –Catalogue / Shopping Site –Blog
Market Research with Keyword Tools Many Options but 2 free ones are: –http://freekeywords.wordtracker.comhttp://freekeywords.wordtracker.com –www.googleeasysearch.comwww.googleeasysearch.com
Getting Visitors to Your Website 80% of Online Traffic comes from Search Engines Other 20% comes from: Email Marketing Direct Marketing Directories Social Media … Etc.
Where does that 80% come from?
So let’s look at Google
Google Adwords (Pay Per Click)
SEO Some Key Things: –Title Tag for page –Page Content –Links to your page – internal & external –Regular updating of site Note: Age of Domain / 100 pages / Domain name
Converting Your Visitors to Leads: Give Them: What they Searched for An Incentive A Guarantee/Testimonials Something of Value
Quotations You paid to get people to come to your site, so don’t let them go away empty handed Put quality information or products in front of qualified buyers –Ken Giddens
Summary If you have a good website which will ‘Convert’ – then all you need to focus on is driving more traffic to your site Other Traffic options: Utube/blog/article-submissions/partnering
Workshops March 19 th 9.30am Woodlands Hotel April 23 rd 9.30am Woodlands Hotel
Presented By: Denis Hegarty email@example.com Tel: 051-330579 Mob: 086-8180518
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