1. Digital Media Marketing
By IDMM

2. Digital Marketing
A Marketing Technique through the medium of Internet that includes :
Search Engine Optimization
Social Media Marketing
Google Adwords
Marketing
Affiliate Marketing
Video marketing
Detail of every medium

3. Importance of Digital Marketing
Metric
Traditional marketing
Digital Marketing
Reach
1,333,668
Millions/Billions
Target Audience
Low
Very High
Engagement
Zero
Price
Very expensive
Very Low(10 Rupees per click)
ROI
No Guarantee
High Returns
Example of Releasemyad.com

4. Digital Marketing Statistics
85% Search Before Purchase
Search Queries
/day
Crore/day
84801YouTube Videos View in 1 sec
72% Active on Social Media
89% of users purchased based on Reviews
Research before you purchase,everything has a tagline so internet too wen we purchase something we do research then purchase. My smart price.if you are in digital you wl survive else u wont,,,

5. Benefits of Digital Marketing
Reach High Audience
Target High Audience
Cost Effective
Scale Business Very Fast
High ROI

6. Internet User By Country
I have a chart for you to show where is india in digital marketing : first is china then us and india…. Lets see how much peneteration is there that means how many people do digital marketing: …China is biggest in internet marketing and then india,,, but india is growing at a very fast rate….. Everything that is related to internet is digital marketing…. Software example….

7. Segments of Digital Marketing
Digital marketing have different segments, we can do it from search engines, websites, social media, ads etc
Websites: A internet presence for your business, for digital marketing you need an website. It is a digital address for your business
Free Websites, Paid Websites
WordPress.
Example : movie

8. WordPress Learn to make free website using Word press, Weebly
Register
Build your Website
Make Pages
Add Menus
Customize Site

9. SEO
Search Engine Optimization (SEO) is the activity of optimizing web pages or whole sites in order to make them search engine friendly, thus getting higher positions in search results. Rank 1 on Google Search Engine Page
For Example : Emergency Dentist in Spondon
Emergency Dentist in Derby
Shaikh Zareen: Profile Building Example

10. SEO 200+ Factors that Google see to rank
SEO is achieved by following and implement various Tactics on the site
Free Results
High Business
Long time for better results

11. SEO Cycle of SEO Site Analysis Keyword Research Reporting
Competitor Analysis
Onsite Changes
Link Building
Reporting

13. SEO Main Factors On Page factors SEO Titles Description Heading Tag
Permalink
Image Alt Tag
W3c Errors
Content Quality

14. SEO Factors Off Page Factors Search Engine Submission
Directory Submission
Article Submission
Classified Ads
Social Bookmarking
Blog Creation
And many more

15. SEO Results
SEO is a Battle : If amazon comes on Top, Flipkart snapdeal seo team will fyt for it to bring it on the top

16. Paid Marketing(Google Ads, YouTube Marketing)
In Paid Marketing we use different website and search engines to promote our services
Because seo take times so for that period we can invest some money on paid marketing
Displaying ads on website
Ads in Mobile apps
Video Ads on YouTube
Remarketing Strategies
Example : Laptops.

17. Google Ad words/PPC/SEM
Advertising by Google on Google Search Engine , Website and all over the Internet
Based on CPC
To Drive Traffic to the website
Branding
Awareness
Sales Leads and Conversion

18. Social Media Marketing
Social Media Marketing: Driving website traffic through social media sites.
Using popular social media platforms such as Facebook, Twitter, LinkedIn, and Google+ to promote your business and create greater awareness about the products and services you offer.
Free and Paid Strategies in Social
Commenting liking share follows help us to know our brand.

19. Social Media Platforms
Facebook Page : Likes, Share, Comment
Twitter Page : Follow , Tweet, Retweet, Favorite, Comment
Youtube: Views , Subscribers
Google +: Followers
Importance of hash Tag
Like4like
500followers
Oneliker
Official liker

20. Marketing
Promoting your business by  Sending s/Newsletter to the customers about :
New products and services
Discounts and Offers
Invitation and Seminars
Marketing through s Using Service Providers like Mail Chimp Constant Contact.
Create & Track Campaigns

21. Email marketing Retargeting your existing users effectively
Here we design template, convert to html and Send s

22. Google Analytic
To analyze the data and report and take decision on the reports
Google Analytic
To understand the metric, data, visitors, social contribution, organic search etc
Website Traffic
Free Analysis

23. Online Reputation Management
Taking Care of our Brand
Managing your brand
No Negativity
Collect Reviews from your Users
Contact and Maintain Relationship with your customer

24. Online Reputation Management

25. Career Opportunities
Entrepeneur:Start Your Business(selling products on Shop clues, eBay, chochlates,dresses)
Professional Job : Work for a MNC
Online Marketing : Earn through ad sense
affiliate marketing(sharing reference links)
Freelancer : work on Individual Project
(Freelancer, O desk, PPH, Web Setup)

26. Who can do this course?
Candidates who are looking for JOB Opportunities
Business Owners
IT , MEDIA , Management Students
Students with passion for Internet

27. Thank You
Zareen Shaikh