1. Search Engine Optimization 101 What is SEM? SEO? How can I use SEO on my blogs and/or my personal web space?

2. Search Engine Marketing 101 Marketing a website via search engines, whether this be improving rank in organic listings (SEO), purchasing paid listings (PPC), or a combination of this

3. Why SEM? 1,262,000,000 internet users in 2007 1/3 of consumers who have internet access buy something online 85% of all traffic on the web is referred by search engines 90% of al SE users don’t look past the first 30 results

4. Cost-effective advertising Clear and measurable ROI More relevant traffic + Good conversion rate = more sales and/or more leads Why SEM?

5. SEO: Free Traffic SEO vs SEM / SEO vs PPC

6. How do search engines work? Spider “crawls” the web to find new documents Search engine indexes the content, adding it to their huge database; updates database periodically SE searches its own database when a user enters in a search term SE ranks resulting documents using an algorithm (mathematical formula)

7. How are pages ranked? Page Relevance (on-page factors) –The degree of relevance matched to the user’s search query Link Popularity (off-page factors) –Quantity and quality of links referring the site

8. Search Engines love blogs Blogs: from online journals to new media Blog posts are content heavy (text & images) Unique titles Fresh content Easy Navigation Linking across blogs (networking) Simple URL structures

9. On-page SEO Techniques Title Tags Meta Descriptions Body Content ALT Tags (images) Header Tags, Boldface Internal Linking Place your keyword on your Blog Title! All-in-one SEO Pack Wordpress Plugin Make image’s filename keyword- rich, Use ALT Tag Keyword-rich ancho+ texts (links)

10. Things to avoid on-page Java or JavaScript navigation Flash-based or overly graphical website Keyword spamming Too many parameters in the URL Nonstandard characters in the URL Mirror sites Same title tags on all pages

11. Off-page Optimization Competitor’s Link Profile Analysis Submissions –Articles, Press Releases –Web Directories Interactions –Forum postings, Blog comments –Social bookmarking –Link exchange

12. USAP’s SEO Team Search Engine Marketing Search Engine OptimizationPay Per Click On-PageOff-Page SEO Project Managers / Specialists SEO Specialists Copywriters, Designers, Programmers Internet Marketing Specialist

13. “Everything you need to know is in the Internet, you just can’t find it.” - Anonymous