Presentation on theme: "Search Engine Optimization 101 What is SEM? SEO? How can I use SEO on my blogs and/or my personal web space?"— Presentation transcript:
Search Engine Optimization 101 What is SEM? SEO? How can I use SEO on my blogs and/or my personal web space?
Search Engine Marketing 101 Marketing a website via search engines, whether this be improving rank in organic listings (SEO), purchasing paid listings (PPC), or a combination of this
Why SEM? 1,262,000,000 internet users in 2007 1/3 of consumers who have internet access buy something online 85% of all traffic on the web is referred by search engines 90% of al SE users don’t look past the first 30 results
Cost-effective advertising Clear and measurable ROI More relevant traffic + Good conversion rate = more sales and/or more leads Why SEM?
How do search engines work? Spider “crawls” the web to find new documents Search engine indexes the content, adding it to their huge database; updates database periodically SE searches its own database when a user enters in a search term SE ranks resulting documents using an algorithm (mathematical formula)
How are pages ranked? Page Relevance (on-page factors) –The degree of relevance matched to the user’s search query Link Popularity (off-page factors) –Quantity and quality of links referring the site
Search Engines love blogs Blogs: from online journals to new media Blog posts are content heavy (text & images) Unique titles Fresh content Easy Navigation Linking across blogs (networking) Simple URL structures
On-page SEO Techniques Title Tags Meta Descriptions Body Content ALT Tags (images) Header Tags, Boldface Internal Linking Place your keyword on your Blog Title! All-in-one SEO Pack Wordpress Plugin Make image’s filename keyword- rich, Use ALT Tag Keyword-rich ancho+ texts (links)
USAP’s SEO Team Search Engine Marketing Search Engine OptimizationPay Per Click On-PageOff-Page SEO Project Managers / Specialists SEO Specialists Copywriters, Designers, Programmers Internet Marketing Specialist
“Everything you need to know is in the Internet, you just can’t find it.” - Anonymous