Walter McKenzie Director, Constituent Services Connecting Online to Engage Offline: Social Networking to Find Your Audience #L2L10

Your Web Presence #L2L10

Your Web Presence #L2L10

Your Web Presence #L2L10

Your Web Presence

#L2L10 Your Web Presence

Personal Learning Network Do you have one? A group of people who can guide your learning, point you to learning opportunities, answer your questions, and give you the benefit of their own knowledge and experience. Who is in yours? #L2L10

Personal Learning Network #L2L10

Personal Learning Network

New information is continually being acquired. #L2L10 Personal Learning Network

The ability to draw distinctions between important and unimportant information is vital. #L2L10 Personal Learning Network

While there is a right answer now, it may change tomorrow due to changes in information. #L2L10 Personal Learning Network

Learning is no longer an individualistic, internal activity. #L2L10 Personal Learning Network

Learning is about making connections and asking the right questions. #L2L10 Personal Learning Network

Nurturing and maintaining connections is needed to facilitate continual learning. #L2L10 Personal Learning Network

Learning and knowledge rest in a diversity of opinions. #L2L10 Personal Learning Network

The pipe is more important than the content within the pipe. #L2L10 Personal Learning Network

Using information on the fly is the ideal. #L2L10 Personal Learning Network

#L2L10 Personal Learning Network

Making Connections: within organizations through member relationships, and working with partners & outside experts Social Networking to Connect #L2L10

Make connections using: Web 2.0 communications slide sharing digital video RSS feeds Podcasts blogs wikis Social Networking to Connect #L2L10

Successful companies tightly integrate Web 2.0 technologies with their work flows. McKinsey Quarterly June 2009: 1,695 responses from executives across industries, regions, and functional specialties. Accessed online July 6, 2010 at Business_and_Web_20_An_interactive_feature_2431 Social Networking to Connect #L2L10

Companies that make greater use of these technologies report the greatest benefits. McKinsey Quarterly June 2009: 1,695 responses from executives across industries, regions, and functional specialties. Accessed online July 6, 2010 at Business_and_Web_20_An_interactive_feature_2431 Social Networking to Connect #L2L10

They are highly visible on the social media landscape of members and partners through the use of Web 2.0 tools. McKinsey Quarterly June 2009: 1,695 responses from executives across industries, regions, and functional specialties. Accessed online July 6, 2010 at Business_and_Web_20_An_interactive_feature_2431 Social Networking to Connect #L2L10

Companies report: greater ability to share ideas improved access to knowledge experts reduced costs of communications, travel, and operations decreased time needed to market for products McKinsey Quarterly June 2009: 1,695 responses from executives across industries, regions, and functional specialties. Accessed online July 6, 2010 at Business_and_Web_20_An_interactive_feature_2431 Social Networking to Connect #L2L10

Companies report: increased customer awareness and consideration of companies’ products improved customer satisfaction improved collaboration and innovation skills measurable increases in revenues McKinsey Quarterly June 2009: 1,695 responses from executives across industries, regions, and functional specialties. Accessed online July 6, 2010 at Business_and_Web_20_An_interactive_feature_2431 Social Networking to Connect #L2L10

Social Networking to Connect #L2L10

Be seen on the social landscape! Be low key Social Networking to Connect #L2L10

Be seen on the social landscape! Feed information to build credibility Social Networking to Connect #L2L10

Be seen on the social landscape! Mix in plenty of others’ information Social Networking to Connect #L2L10

Be seen on the social landscape! Make tagging and bookmarking easy Social Networking to Connect #L2L10

Be seen on the social landscape! Turn on RSS for your site Social Networking to Connect #L2L10

Be seen on the social landscape! Promote new content Social Networking to Connect #L2L10

Be seen on the social landscape! Don’t direct sell Social Networking to Connect #L2L10

Respondents reporting measurable benefits say their companies, on average, have Web 2.0 interactions with 35 percent of their customers. McKinsey Quarterly June 2009: 1,695 responses from executives across industries, regions, and functional specialties. Accessed online July 6, 2010 at Business_and_Web_20_An_interactive_feature_2431 Social Networking to Connect #L2L10

These companies forged similar social media ties to 48 percent of their partners and outside experts. McKinsey Quarterly June 2009: 1,695 responses from executives across industries, regions, and functional specialties. Accessed online July 6, 2010 at Business_and_Web_20_An_interactive_feature_2431 Social Networking to Connect #L2L10

This more porous organizational structure makes companies more resilient and adaptive. McKinsey Quarterly June 2009: 1,695 responses from executives across industries, regions, and functional specialties. Accessed online July 6, 2010 at Business_and_Web_20_An_interactive_feature_2431 Social Networking to Connect #L2L10

To be successful, your organization must: integrate these tools into your work flow McKinsey Quarterly June 2009: 1,695 responses from executives across industries, regions, and functional specialties. Accessed online July 6, 2010 at Business_and_Web_20_An_interactive_feature_2431 Social Networking to Connect #L2L10

To be successful, your organization must: create incentives built on a reputation for making meaningful contributions McKinsey Quarterly June 2009: 1,695 responses from executives across industries, regions, and functional specialties. Accessed online July 6, 2010 at Business_and_Web_20_An_interactive_feature_2431 Social Networking to Connect #L2L10

To be successful, your organization must: use informal incentives such as ratings by peers and online recognition of status McKinsey Quarterly June 2009: 1,695 responses from executives across industries, regions, and functional specialties. Accessed online July 6, 2010 at Business_and_Web_20_An_interactive_feature_2431 Social Networking to Connect #L2L10

To be successful, your organization must: model active Web use by executives McKinsey Quarterly June 2009: 1,695 responses from executives across industries, regions, and functional specialties. Accessed online July 6, 2010 at Business_and_Web_20_An_interactive_feature_2431 Social Networking to Connect #L2L10

Creating Value #L2L10

Creating Value What does it mean to be a member of your affiliate? #L2L10

Creating Value How do your member benefits support the kinds of members you want to have? #L2L10

Creating Value How will you be seen on the social landscape? #L2L10

Utilize ASCD Edge Creating Value #L2L10

Add useful widgets to web site Creating Value #L2L10

Have a presence on Facebook Creating Value #L2L10

Be visible on LinkedIn Creating Value #L2L10

Use Twitter on a daily basis Creating Value #L2L10

Use SlideShare to promote content Creating Value #L2L10

Use YouTube to share content Creating Value #L2L10

Use YooNo for 1-stop networking Creating Value #L2L10

Use Posterous for messaging Creating Value #L2L10

Walter McKenzie Social Network: walterASCD #L2L10

ASCD Edge Fill out your profile Connect to ASCD staff Create an affiliate group Join pertinent ASCD groups Recommend others Post daily, include Twitter and Facebook Creating Value #L2L10

Widgets Identify high-interest widgets Have webmaster test widgets Not all widgets will work on your site Flash is preferred, if not, JavaScript Place widgets strategically Make Widgets visible Creating Value #L2L10

Facebook Create a separate professional account Be thorough in your profile Invite professional friends Join professional groups Keep it in the first person Share others’ content Post daily Creating Value #L2L10

LinkedIn Create a personal account Be thorough in your profile Connect with professionals Join professional groups Keep it in the first person Share others’ content Post daily Creating Value #L2L10

Twitter Create a separate professional account Be thorough in your profile Follow colleagues Tweet daily Keep it personal Retweet content from ASCD Retweet content from Facebook Creating Value #L2L10

SlideShare Create a professional account Be thorough in your profile Follow colleagues Publicize your events View & download presentations & documents Embed in blogs, wikis & websites Share on Facebook and Twitter Creating Value #L2L10

YouTube Create a professional account Be thorough in your profile Customize your channel Favorite others’ videos Post videos of original content Embed in blogs, wikis & websites Share on Facebook and Twitter Creating Value #L2L10

YooNo Install desktop client and browser plugin Complete your profile Add each of your social networks Receive notifications Watch posts Post once to all your social networks Creating Value #L2L10

Posterous Choose account you want to use message to Get reply from Posterous.com Customize your Posterous page Put your new Posterous link on web Send a message to every time you want to post Creating Value #L2L10