How to Find a Job and Make a Sale via LinkedIn Rachel K. Bicknell Bicknell Consulting Rachel at BicknellConsulting dot com

Why Professional networking tool. Used for: Prospecting jobseekers and other business contacts Finding potential clients, service providers, subject experts, and recommended partners Developing referral networks Staying in touch with people Discovering inside connections to land jobs and close deals

LinkedIn Stats Over 35 million users total Average household income of $109,000 Users tend to be more senior 66% are decision makers 28% are director/VP level or above More connections increases the likelihood of higher personal income Salaried people between $200K-$350K were seven times more likely than others to have over 150 connections!

Why Brand Yourself on LinkedIn? It’s about you, not your company It’s not who you know, it’s who knows you It builds name recognition It increases visibility It opens doors to future… Pay increases or promotions Business deals Career opportunities

3 Degrees of Kevin Bacon YOU 1st Degree 1st Degree 1st Degree 1st Degree 1st Degree 1st Degree 1st Degree 1st Degree 1st Degree 1st Degree 1st Degree 2nd Degree 2nd Degree 2nd Degree 2nd Degree 2nd Degree 2nd Degree 2nd Degree 2nd Degree 2nd Degree 2nd Degree 2nd Degree 3rd Degree 3rd Degree 3rd Degree 3rd Degree 3rd Degree 3rd Degree 3rd Degree 3rd Degree 3rd Degree 3rd Degree

LinkedIn Network Pyramid Your Connections Friends of a Friend 3 rd Degree Contacts Groups and OpenLink Members

Maximize Your Profile Add all your employers, schools, degrees, certificates, associations, groups & interests Give brief descriptions Join groups or start your own State your goals in the summary section You choose what information you want shown!

Start & Expand Your Network Gather all your old contact addresses (E- mail inbox, business cards, Act!, Goldmine, etc.) Merge all the above into one Excel sheet Save it as a CSV and import that into LinkedIn Or copy and paste addresses separated by commas Once uploaded, you will notice many people already have LinkedIn accounts. Invite them all! Search LinkedIn for other colleagues and classmates

Inviting Contacts The bigger your network, the more leads you can generate Don’t invite people via the “Get Introduced Through a Connection” button To add someone, find their profile then the click “Add [name] to your network” button

Search the LinkedIn Network Search by: Common job titles Specific company names Filter by: Geographic locations Industries Searching within your groups People who have joined recently

Company and Industry Advance Search Search by company and keywords: Company: McDonalds Checkbox current company only Sort by: Keyword relevance Search by industries and titles: Industry: Fast Food Title: Supervisor Location: Located in or Near the US, Postal Code Sort by: Degrees and endorsers

LinkedIn Introductions & OpenLink Messages When contacting people… Be clear, brief, informative and honest Make sure the messages is personalized They will see your profile, which builds trust Introductions and OpenLink messages are freed for reuse when: You withdraw the message You don’t get a response in 7 days The person accepts your message

What if Five Introductions is Not Enough? You have used up all 5 Introductions. What can you do now? Pay LinkedIn for more Introductions and OpenLink messages. Direct contact through research Make a phone call the person directly

Direct Contact Outside of LinkedIn Right below their name is… Their title Their employer Their City and State So you could… Google “Company, City, State” for work numbers Use Zabasearch.com to get their home number Google “Firstname

Google Where They Work You know they work… So find their company and call them at work

Find the Person at Home! You know where they live, so call them at home

Canned Letter - Subject Line Write a subject line that gets the persons attention. SUBJECT: Requesting Information About the Burger Flipping Position at McDonalds

Canned Letter - 1st Paragraph First paragraph is the introduction. To introduce myself, my name is and I found your information via LinkedIn. I have been researching companies and <company name> has a position that fits my skill set, :

Canned Letter - 2nd Paragraph 3 to 4 action items that fit the description of the position. Most recently at I worked extensively on burger flipping and frying potatoes. I also worked at the cash register when needed. At the end of the day I would mop the floors and clean the bathrooms.

Canned Letter - Final Paragraph Compliment the person and ask for advice. I know you must be very busy, but if you have any ideas for me as to who I should talk to about this position, I would appreciate your advice. I can be reached at the contact information below. If we could have or phone contact, I would greatly appreciate it. Thank you very much for your time and consideration.

Canned Letter - Contact Info Put in ALL your contact information!!!!

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