Day Two How to make passive income on the internet
Agenda How to quickly, cheaply and easily build info products How to write a winning sales letter How to drive traffic to your website How to use social media to drive traffic Workshop dinner
Session #1 How to quickly, easily and cheaply build info products
Product formats Text Audio Video Software
Advantages of text: easy to produce easy for people to download low tech Disadvantages of text: can be time consuming to prepare can look bland or be perceived as lower value
Advantages of audio: quick to make equipment / software is simple and cheap Disadvantages of audio: can be hard to get quality just right clients may not be able to access it so need to provide support
Advantages of video: relays your message in an easy-to-learn way can look impressive high perceived value can use the video to produce audio and text once it’s set up you can produce large amounts of content quickly (eg event)
Disadvantages of video: can be expensive can be a hassle and time consuming to set up at the start requires some specialist knowledge post-shoot editing can be time consuming requires more equipment harder to deliver due to file size, so may need more customer support
You or someone else? Build it yourself Get experts Get a freelancer
Building text products
How to build text products: Write it yourself Use Use Debbie Dragon Transcribe your audio or video
Building audio products
How to build audio products: Record yourself talking about a topic Read out your text, or get a voice-over artist Interview experts Run teleseminars
Methods and equipment to record audio: Digital recorders Acoustica TRX recorder Teleconference service Skype
Editing audio: Acoustica Adding royalty free music:
Building video products
How to build video products: Video yourself talking to camera Video experts Run an event Camtasia of a powerpoint Webinar
Annette video goes in here…………… …………………
The voices in my head are saying…
Write down 2 things you got out of this session and how they will impact your life
Session 2 How to write a winning sales letter Bret Thomson
The voices in my head are saying…
Write down 2 things you got out of this session and how they will impact your life
Session 3 How to drive traffic to your website
Not all traffic is equal
Effective marketing is about both QUANTITY and QUALITY of traffic
We find that conversion rate depends greatly on the source of the traffic… Warmer leads mean higher conversions
Our conversion rates for different traffic sources 1-1 face-to-face80-100% Stage presentation40-50% Teleseminar20-30% series to JV list10% Google adwords1-2% SEO / Web 2.0 traffic<1%
Our traffic driving methods
Driving Traffic ● Google adwords ● marketing to lists in your niche ● Teleseminars for lists in your niche ● Speaking opportunities
Driving Traffic ● Referrals ● Free publicity in targeted media ● TV and radio interviews ● Articles / interviews on key blogs in your niche
Driving Traffic ● Youtube videos ● Other Web 2.0 strategies (Facebook, Twitter, social bookmarking sites) ● Blog and forum commenting
Driving Traffic ● Submit free articles to article directories or PRWeb ● Submit powerpoint presentations to ● Podcasting / iTunes
Andrej and Karen video goes in here……………
The voices in my head are saying…
Write down 2 things you got out of this session and how they will impact your life
Session 4 Using Social Media to Drive Traffic Mike Koenigs
The voices in my head are saying…
Write down 2 things you got out of this session and how they will impact your life
What we’re doing tomorrow How to build the website and monitor and fine tune How to take your info business to the next level – dominating your niche Membership sites Other ways to dominate your niche – Free publicity, speaking from stage, best seller