1. Build Your List, Create a Product And Get Big Players In Your Niche To Promote Your Product… All At The Same Time! The Interview Series Strategy – Class 3 Build Your List, Create a Product And Get Big Players In Your Niche To Promote Your Product… All At The Same Time! The Interview Series Strategy – Class 3 Stephen and Kerry Beck

2. If you are having trouble hearing, please use turn up your computer speakers! Headphones or earbuds will make a world of difference! Also, if the sound is cutting in and out… close your other windows and browsers! (NOT the GoToWebinar window)

3. Build Your List, Create a Product And Get Big Players In Your Niche To Promote Your Product… All At The Same Time! The Interview Series Strategy – Class 3 Build Your List, Create a Product And Get Big Players In Your Niche To Promote Your Product… All At The Same Time! The Interview Series Strategy – Class 3 Stephen and Kerry Beck

4. Promoting The Product Calendar Contest Your List Getting The Big Players To Promote

5. Kerry and Stephen Beck www.Familyebiz.com Copyright 2011 by Stephen Beck All Rights Reserved Calendar Pick a date for your Interview Week and work backwards Big Players needs ample time to schedule your promotion into their calendars Deadlines help you work faster and more efficiently

6. Kerry and Stephen Beck www.Familyebiz.com Copyright 2011 by Stephen Beck All Rights Reserved Calendar Week 1: Send out speaker emails, schedule interviews Week 2: Finish remaining interviews, edit recordings Week 3: Create Cheat Sheets, emails and web pages Week 4: Start promoting the Interview Week Week 5: Interview Week Don’t worry about loose ends!

7. Kerry and Stephen Beck www.Familyebiz.com Copyright 2011 by Stephen Beck All Rights Reserved Calendar Start promoting one week before Interview Week (the week when you air your free interviews) – This is when your Big Players send their first email – People need to register to know when the free interviews are – You can have an early-bird special Keep promoting during Interview Week – This is when your Big Players send their second email (usually the day before their interview) – You can have an Interview Week special – meaning, you will increase the price of the recording package AFTER the Interview Week

8. Kerry and Stephen Beck www.Familyebiz.com Copyright 2011 by Stephen Beck All Rights Reserved Contest Blog candy Tell-a-friend script Speaker contest Affiliate contest

9. Kerry and Stephen Beck www.Familyebiz.com Copyright 2011 by Stephen Beck All Rights Reserved Promoting To Your List Don’t worry if you don’t have one yet Drop hints weeks before the Interview Week in your email, FaceBook, Twitter and blog – Week 1: “I’m working on something special…” – Week 2: “I’ve just finished some interviews with experts…” – Week 3: “I just got my graphics uploaded, want a sneak peak?” – Week 4: “Register for the free interviews” (send the same email you gave to your experts to send to their list) – Week 5: “Listen to the free interviews” (send the same email you gave to your experts to send to their list)

10. Kerry and Stephen Beck www.Familyebiz.com Copyright 2011 by Stephen Beck All Rights Reserved Getting Big Players to Promote Tell them in advance – Don’t interview someone and then a month later, remind them on the same day they’re supposed to send out the emails! – Send reminder emails (use their personal email) – Don’t let too much time pass between the actual interviews and when you want your Big Players to promote Make it easy for them – Give them sample emails to send (with their affiliate link) – Give them sample tweets and FaceBook messages (again with their affiliate link)

11. Kerry and Stephen Beck www.Familyebiz.com Copyright 2011 by Stephen Beck All Rights Reserved Social Media Announce “Interview Series” Go beyond simply posting Chat with others on twitter, facebook, linked in – Start conversations – Encourage interactions – Encourage friends/followers to post about interview series Remind your friends/followers of daily interviews

12. What’s Next? Next Product Rolling Launch Continuity

13. Kerry and Stephen Beck www.Familyebiz.com Copyright 2011 by Stephen Beck All Rights Reserved Next Product It is a great idea to have a “next” product ready to promote to your new subscribers a few weeks after the Interview Week One of yours… – Ebook – Home Study Course – Live Webinar Class – Weekend Workshop – One-on-One Coaching (Question A Day)

14. Kerry and Stephen Beck www.Familyebiz.com Copyright 2011 by Stephen Beck All Rights Reserved Next Product Someone else’s… – Affiliate products …may be even one of your expert’s products! – Tools or software that you use – Digital products in ClickBank that fit your niche – Type [your keyword + affiliate] into Google – Find a Private Label Rights product (PLR) http://www.familyebiz.com/nicheology

15. Kerry and Stephen Beck www.Familyebiz.com Copyright 2011 by Stephen Beck All Rights Reserved Rolling Launch You now have a product that others can promote! Schedule a webinar with others who have big email lists – Perhaps these are the experts that couldn’t promote your interview week – Create a presentation on “The Top 5 Ways To Overcome …” – Sell the recording package as a resource during the webinar – “There is no way I can cover everything you need to know to [SOLVE THEIR PROBLEM] in 60 minutes, but I do have a resource for you…” – Webinar Resource: www.WildlyWealthyWebinars.comwww.WildlyWealthyWebinars.com

16. Kerry and Stephen Beck www.Familyebiz.com Copyright 2011 by Stephen Beck All Rights Reserved Continuity What Is A Continuity Product? A product that pays you month after month …AFTER the initial sale! – Cable companies – Utility companies – CD memberships – AOL – Audio club of the month – Password protected membership sites

17. Kerry and Stephen Beck www.Familyebiz.com Copyright 2011 by Stephen Beck All Rights Reserved Why You Should Have Continuity Most don’t drill deep enough for big profits People love you the most IMMEDIATELY AFTER they purchase your product! Even out the spikes (launch, sale, promotion) Develop long term relationships with your customers Make yourself 10 TIMES more attractive to bigger affiliates and JV partners Get paid to answer email Get paid to create product

18. Kerry and Stephen Beck www.Familyebiz.com Copyright 2011 by Stephen Beck All Rights Reserved Continuity Product Models Audio club of the month – For a monthly fee, you send them a physical audio each month about your topic – www.RTIR.com (Radio Television Interview Report) www.RTIR.com Free/Paid Model – You allow them to access limited free content, but they must pay to get the really good content. They see “teasers” of the paid content, but can not access it fully until they are paying members. Walled Garden – Only paying members can see the content in the password protected membership site

19. Kerry and Stephen Beck www.Familyebiz.com Copyright 2011 by Stephen Beck All Rights Reserved Q&A What areas do you need more details or to review?