2. Agenda 9:00Paul Blackburn – Deservability 10:00Our internet secrets 10:30Morning tea 11:00The ultimate business model 11:30Darren Stephens – How to write a best seller 12:30Lunch

3. Agenda 1:30Sue Gardiner - Building profile using free publicity 2:00Membership sites 2:30Speaking from stage and selling a big pack 3:15Afternoon tea

4. Agenda 3:45Running your own workshop and making a big offer 4:30Case study 5:30Q&As 6:00Finish

5. Recap Day Two Personality profile Ebooks Increasing conversions Offline marketing Building audio and video products

6. Paul Blackburn “Deservability” and its impact on earning passive income

8. www.OurInternetSecrets.com

10. Business model #6 The Ultimate Business Model Andrew and Daryl

11. Aim of the Ultimate Business Model is to become the recognised expert in your niche.

12. Ultimate Business Model Components: Membership site 90 minute talk Big pack ($2,000 - $5,000) 2-4 day workshop Big offer ($10,000 plus)

13. Ultimate Business Model Methods to build profile and authority: Book (best seller) Free publicity Speaking from stage

14. Ultimate Business Model Examples: Andrew and Daryl Paul and Mary Blackburn Matt and Amanda Clarkson Jason Urbanowicz Jo Martin and Greg Elliott

15. Potential yearly income 1,000 members @ $49/mth$588,000 20 big packs/mth @ $3,000$600,000 50 big offers @ $20,000$1,000,000 TOTAL$2,188,000

16. Annual costs Membership site set up$3,000 Big pack – pay promoters$300,000 Outsourcing and support$100,000 Workshops and fulfillment$50,000 TOTAL$453,000 Net profit $1,735,000

18. Darren Stephens Building profile by writing a best selling book in your niche

22. Sue Gardiner Building profile and driving traffic using free publicity

23. Speaking from stage

24. Own event (eg evening session) Multi-speaker event Guest speaker at local club

25. Keys to speaking from stage Be yourself Show emotion Provide proof Take action Provide overwhelming value Believe in your product Have a reason bigger than you Know you deserve success

26. Building and selling a big pack

27. Tips for building a big pack Design it using the “magic wand” technique What is the “It” factor? Make it a no-brainer Sell it first, then build it Downloadable vs hard product Make it easy to use Remember people learn in different ways Measure and fine-tune

28. Who would like to come on holidays with us and some of our friends? www.andrewanddaryl.com/cruise08/

30. Running Your Own Workshop

31. Tips for running your own workshop DON’T (Nah, just kidding…)

32. Tips for running your own workshop ALWAYS record it to make product (audio and video) Be clear about the purpose Always have a back end Give great value and content You don’t have to spend a fortune Market it to your list

33. Making a Big Offer

34. Tips for making your big offer Make it a no-brainer offer Expect 30% uptake Ensure you can deliver / fulfil Look for ways to outsource delivery Develop the relationship first – earn the right to ask Create scarcity

35. Case study and example

36. Panel discussion