1. Build Your List, Create a Product And Get Big Players In Your Niche To Promote Your Product… All At The Same Time! The Interview Series Strategy – Class 3 Build Your List, Create a Product And Get Big Players In Your Niche To Promote Your Product… All At The Same Time! The Interview Series Strategy – Class 3 Stephen and Kerry Beck

2. Promoting The Product Calendar Contest Your List Getting The Big Players To Promote

3. Kerry and Stephen Beck www.Familyebiz.com Copyright 2011 by Stephen Beck All Rights Reserved Calendar Pick a date for your Interview Week and work __________ Big Players needs ample time to __________ your promotion into their calendars Deadlines help you work __________ and more __________

4. Kerry and Stephen Beck www.Familyebiz.com Copyright 2011 by Stephen Beck All Rights Reserved Calendar Week 1: Send out __________emails, schedule interviews Week 2: Finish remaining__________, edit recordings Week 3: Create __________, emails and web pages Week 4: Start __________ the Interview Week Week 5: Interview Week Don’t worry about __________!

5. Kerry and Stephen Beck www.Familyebiz.com Copyright 2011 by Stephen Beck All Rights Reserved Calendar Start promoting __________before Interview Week – This is when your Big Players send _______________ – People need to __________ to know when the free interviews are – You can have an ____________________ Keep promoting during Interview Week – This is when your Big Players send __________ _________(usually the day before their interview) – You can have an Interview Week __________ – meaning, you will __________________of the recording package AFTER the Interview Week

6. Kerry and Stephen Beck www.Familyebiz.com Copyright 2011 by Stephen Beck All Rights Reserved Contest Blog __________ __________script __________ contest

7. Kerry and Stephen Beck www.Familyebiz.com Copyright 2011 by Stephen Beck All Rights Reserved Promoting To Your List Don’t worry if you don’t have one yet _______________weeks before the Interview Week in your email, FaceBook, Twitter and blog – Week 1: “I’m working on something special…” – Week 2: “I’ve just finished __________with experts…” – Week 3: “I just got my __________ uploaded, want a sneak peak?” – Week 4: “__________ for the free interviews” (send the same email you gave to your experts to send to their list) – Week 5: “__________ to the free interviews” (send the same email you gave to your experts to send to their list)

8. Kerry and Stephen Beck www.Familyebiz.com Copyright 2011 by Stephen Beck All Rights Reserved Getting Big Players to Promote Tell them ___________________ – Don’t __________ them on the same day they’re supposed to send out the emails! – Send __________ emails (use their personal email) – Don’t let too much__________ pass between the actual interviews and when you want your Big Players to promote Make it __________ for them – Give them __________to send (with their __________) – Give them sample __________ and FaceBook messages (again with their __________)

9. Kerry and Stephen Beck www.Familyebiz.com Copyright 2011 by Stephen Beck All Rights Reserved Social Media Announce “Interview Series” Go beyond ___________________ __________ with others on twitter, facebook, linked in – Start __________ – Encourage __________ – Encourage friends/followers to post about interview series Remind your friends/followers of __________

10. What’s Next? Next Product Rolling Launch Continuity

11. Kerry and Stephen Beck www.Familyebiz.com Copyright 2011 by Stephen Beck All Rights Reserved Next Product It is a great idea to have a “next” product ready to promote to your new subscribers a _______________the Interview Week One of yours… – Ebook – Home Study Course – __________Class – __________ Workshop – One-on-One Coaching (Question A Day)

12. Kerry and Stephen Beck www.Familyebiz.com Copyright 2011 by Stephen Beck All Rights Reserved Next Product Someone else’s… – __________ products …may be even one of your expert’s products! – Tools or software that you use – Digital products in __________ – Type [your keyword + affiliate] into __________ – Find _______________________product (PLR) http://www.familyebiz.com/nicheology

13. Kerry and Stephen Beck www.Familyebiz.com Copyright 2011 by Stephen Beck All Rights Reserved Rolling Launch You now have a __________ that others can promote! Schedule a __________ with others who have big email lists – Perhaps these are __________that couldn’t promote your interview week – Create a __________ on “The Top 5 Ways To Overcome …” – Sell the __________as a resource during the webinar – “There is no way I can cover everything you need to know to [SOLVE THEIR PROBLEM] in 60 minutes, but I do have a resource for you…” – Webinar Resource: www.WildlyWealthyWebinars.comwww.WildlyWealthyWebinars.com

14. Kerry and Stephen Beck www.Familyebiz.com Copyright 2011 by Stephen Beck All Rights Reserved Continuity What Is A Continuity Product? A product that pays you ________________…AFTER the initial sale! – Cable companies – Utility companies – CD memberships – AOL – Audio club of the month – Password protected membership sites

15. Kerry and Stephen Beck www.Familyebiz.com Copyright 2011 by Stephen Beck All Rights Reserved Why You Should Have Continuity Most don’t __________ deep enough for big profits People love you the most __________ AFTER they purchase your product! Even out the __________ (launch, sale, promotion) Develop long term relationships with your __________ Make yourself 10 TIMES more __________ to bigger affiliates and JV partners Get __________ to answer email Get __________ to create product

16. Kerry and Stephen Beck www.Familyebiz.com Copyright 2011 by Stephen Beck All Rights Reserved Continuity Product Models __________of the month – For a monthly fee, you send them a physical audio each month about your topic – www.RTIR.com (Radio Television Interview Report) www.RTIR.com __________Model – You allow them to access limited free content, but they must pay to get the really good content. They see “teasers” of the paid content, but can not access it fully until they are paying members. __________ Garden – Only paying members can see the content in the password protected membership site