30 Seconds Elevator Pitch Who you are? What do you do? What customers do you serve? What customer needs do your products or services meet? What results do your products or services provide for your customers? How is your business unique?
Pricing Strategy Considerations before choosing pricing strategy. Premium prices premium product or Service or the only provider in the market. Low Prices Product or service low prices you imply fewer frills Will my business bring in enough money?
Pricing Strategies Value-Based Pricing Cost-Based Pricing Competitive Pricing Key is to Communicate your pricing strategy, directly, and confidently.
Business Model Free Offer Free Book, (30 min Coaching Session) Create a Trust product (One Day Event) Create a Value Product (Online Membership Create a High End (12 week program) Tailor made one on one
How do we market to our Audience? Offline Strategies Networking Events Speaking / Seminars JVs Magazine Articles Appreciation nights Referrals Lumpy Mail
Cont… Online Strategies Radio and television Adverts Press Release Teleseminar Maximizing Web, writing articles, Blogging, video marketing, face book, Twitter, LinkedIn, Online Forums.
Basics Keyword search Find the keywords your customers are searching with Search engine optimization Optimize your site to maximize response from search engine traffic Pay Per Click Get targeted traffic to your website within hours Blogging Talk to your customers and earn their trust Link Building Quality links are essential for SEO Social Media Meet your customers on Twitter, Facebook and the social web Web Content Successful websites need great content
Product Analysis Which of your services are selling well today? Which of your products and services are the most profitable? Which ones are doing badly? Who else can be your customers? Which ones do you lose money on?
Cont Is your current business situation, positive or negative, in any area, temporary or part of a long-term trend? How can you know for sure? How can you find out? What should you then do?
Back to Basic Analysis What are your goals for your business? What are you trying to accomplish? Who is your ideal customer? Why does your customer buy from you? What special benefits or advantages do you offer that your competitors don’t have?
Cont. What are the 20% of your activities that could account for 80% of your results? What is your competitive advantage, your “area of excellence?” In what ways are you superior to 90% or more of your competitors?
Draw a line in the past Imagine starting over again in every part of your business; is there anything you are doing that, knowing what you now know, you wouldn’t start up again today? Is there any person in your business life who, knowing what you now know, you wouldn’t hire, assign, promote or otherwise get involved with again today, knowing what you now know? Is there any product or service that, knowing what you now know, you wouldn’t bring to the market again today?
Cont Is there any investment that you have made that, knowing what you now know, you wouldn’t make again today? Is there any business activity or process that you are using that, knowing what you now know, you wouldn’t start up again today? Is there any customer or market that, knowing what you now know, you wouldn’t take on or get into again today, if you had it to do over? Is there any business decision that you have made that, knowing what you now know, you wouldn’t make the same way if you had it to do over again today?
Action Plan What will be in your top right of your Impact Ease