Building Your Business On The “Distributed Web” Local Internet Domination!
The Agenda I.Local Internet Marketing TODAY. II.What Does It Mean To Your Business? III.How Do You Measure Results…
Great period of change right now… Especially local businesses New media channels are free or low cost The Internet is where to find customers; but it is getting overwhelming… …but you can make it work for your business!
This Must be a Coordinated Strategy… Properly Structured Website Social Media & Web 2.0 On Page/Off Page Local SEO Google Domination & Lead Conversion
Basic New Marketing Techniques… Become a trusted authority in your market! Build a list! Use social media and Web 2.0 sites to drive traffic and SEO juice. …know the new rules of the game!
Spread The Love “Authority Style”… Website Home Landing #1 Landing #3 Landing #2
Monitor and track Implement at Scale Take Action Learn High Low None Surefire Social Makes Your Business Money Faster… Time
Think about the impact on your business… Let’s look at an example for Cape Cod Hotel:
Think about the impact on your business… Conservative Assumptions : 165,075 Traffic per month for four keyword (Cape Cod Hotels Derivatives) 13,206 site visitors/mo. @8 % traffic/visitor conversion 660 Qualified people/mo @5% visitor/lead conversion
FACT: Local business niches are very easy to dominate…Oops! Not so much for travel and hospitality! Back-links are key
How Can You Get Your Fair Share Of That Traffic? LOCAL Search and Directories! Google Local
How Can You Get Your Fair Share Of That Traffic? Web 2.0 and Social Media!
How Can You Get Your Fair Share Of That Traffic? Experiment with long tail keywords:
Other Key’s To Success… Online Reviews 64% of online buyers find user reviews important when making a purchase (Forrester) 47% of online users find that information provided by other consumers is more credible and persuasive than information provided by marketers (Forrester) Geo Location Geo-code all media that you distribute Promotion Viral and powerful in the new web Leverage National Brands Using Social Media Retail, food and fashion brands: the most popular categories on Facebook, Twitter and YouTube. (Famecount Report) Starbucks boasting top index score of 69.2% and Facebook fan count of 7.5 million – and counting (Famecount Report)
And The Big Bonus… Customers coming to your site will already know and trust you. Smart and proactive consumers looking for the best product and a good price. You will have a constant lead source 24/7. Preempt competitors and lead services You do this attracting your best customers :
New Website Structured Around Quick Conversion And Keyword Strategy… List Building
New Website Structured Around Quick Conversion And Keyword Strategy… ?
Social Media and Web 2.0 Done Right… Custom Banner Phone # Geo Tags Web Address Critical Copy Search Engine’s Anchor Text Geo Tags Consistent Posting
Social Media and Web 2.0 Done Right… Anchor Text Links to landing pages Company description to generate interest Custom HTML Landing Page
Social Media and Web 2.0 Done Right… Show-Off Work Opportunity- Get customers to comment for testimonials
Social Media and Web 2.0 Done Right… Consistent Listing Keywords Pictures/ videos Claimed
Social Media and Web 2.0 Done Right… Create a systematic way to get customer reviews Anchor Text Consistent Listing Format
How are we doing? Google Rankings Domination for initial keywords
1.Search engine traffic up over 55% 2.Facebook traffic up over 500% 3.Article directory traffic up over 200% 4.Local directory traffic up over 100% 5.Over 5.5% website traffic conversion 6.50 to 70 qualified leads per month How Are We Doing?
And The Big Bonus… A platform that becomes a lead generation machine with value that translates into a legacy Building your brand thought the entire process…leads are converted on your site Establish a digital footprint that can easily be updated with fresh content for little or no cost Preempt competitors and lead services You are building a marketing asset you own…
Optimal results happen when the website, social media and SEO are all working together Members want help understanding and implementing the program Some members want a turn-key service to run their entire program What we learned in the Surefire Social Beta…
What We Do… The Surefire Social System Website Development Local SEO Social Media Marketing Reputation Monitoring & Mgmt.
About me…. Visit Our Special Marketing Summit Landing Page: http://www.surefiresocial.com/2011-cape-cod-marketinghttp://www.surefiresocial.com/2011-cape-cod-marketing-summit Chris Marentis Founder GenNext Media & Marketing Surefire Social Marketing System Surefire Social Local Business Blog http://www.surefiresocial.com/our-blog http://www.surefiresocial.com/our-blog