Presentation on theme: "SEARCH ENGINE OPTIMIZATION (SEO) Pamela Drake ENG 2720 Writing with New Media."— Presentation transcript:
SEARCH ENGINE OPTIMIZATION (SEO) Pamela Drake ENG 2720 Writing with New Media
Course contents PROJECT OVERVIEW Identify Search Engine Optimization techniques and the advantages Compare and analyze websites for style and content Create and participate in website optimization
MY BLOG SEO SUCCESS RANKING My goal was to create a website and participate in its optimization. I created a WordPress blog account I participated in optimization by adding Keywords, content, linking, and social media My Ranking (for participation) 10
WHAT IS SEO? Techniques used to increase a websites visibility by improving a its ranking. The higher your website ranks, the more visible it will be on search engines. "Top 15 Most Popular Search Engines | December 2015." Top 15 Most Popular Search Engines | December 2015. Web. 13 Dec. 2015..
WHY IS SEO IMPORTANT? The challenge of having a great website is bringing people to it. Whether the website is for business or recreation, more traffic means more interaction
WHAT IS WEBSITE TRAFFIC? "People who are coming past your website who have potential to engage in your business" (Website Traffic Strategy).
SEO FACTORS SEO Performance Social Media Content Linking Keywords
SIDE-BY-SIDE COMPARISON If your link popularity is high, and many people are linking to your site, then it must contain content.. The more content you have to more chance you have of using variations of your target keywords.. Allow uses to navigate a website and establish information hierarchy for given websites. City Tech Brooklyn College
CONCLUSION SEO can take weeks, or even months to achieve and while a first-page position is not guaranteed, SEO can put your website in a better position. Easy to read Easy to navigate Easy to find Consistent layout Quick to download
REFERENCES "Nibbler - Test Your Website." Nibbler. Web. 13 Dec. 2015.. "Digital Marketing Tutorial 2014 - Free Tutorial on Internet and Online Marketing Strategy." YouTube. YouTube. Web. 13 Dec. 2015. < "Top 15 Most Popular Search Engines | December 2015." Top 15 Most Popular Search Engines | December 2015. Web. 13 Dec. 2015.. "Internal Linking: 9 Best Practices for SEO and Internal Links." Orbit Media Studios Internal Linking 9 Best Practices for SEO and Internal Links Comments. 7 Aug. 2013. Web. 14 Dec. 2015.. "Link Popularity | Link Building Strategy." Link Popularity. Web. 14 Dec. 2015.. "WordStream Mailbag: How Much Web Content Do I Need to Rank High in Google?" Word Count for SEO: How Much Content Is Enough? Web. 14 Dec. 2015..